Nikhil Sai says Federal Reserve rate hikes and tighter credit are killing customer confidence in high-ticket sales. The fix: stop relying on cold calls and build community around your clients instead.
There has been a big industry shift, right? Like people used to buy high tickets so easily, especially when the Fed rates were lower, the credit was much easier, the cash flow with businesses was much easier, especially in 2022, 2021, that like everybody started a high ticket program and they were just having a blast, right? Like they were just having a party. Now the dynamic is changing. The customer trust for high ticket programs has changed a little bit. What have you done to keep your sales still going at top, like building that trust and creating that effectiveness in converting leads into actual customers?
What we found is creating a culture and a community around the clients buying and stuff. And so we don't do what most people's like typical call funnel thing is, and we see that trust be really low when it comes to call funnels.
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