sunday Business planning is the key

Name: sunday Business planning is the key
Uploaded: 2026-01-18T07:15:55+00:00
Duration: 51 s
Channel: Nikhil Sai
Description: In this YouTube video, the speaker outlines a weekly "Sunday business planning" routine designed to drive agency growth. Each Sunday, he reviews the four…

18 Jan 2026 · 1 min

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In this YouTube video, the speaker outlines a weekly "Sunday business planning" routine designed to drive agency growth. Each Sunday, he reviews the four primary levers that move the needle—more leads, more closed deals, lower churn, and higher‑quality talent—and then assigns concrete, tactical actions to the marketing and sales teams. For marketing, he asks for a list of 1,000 target brands to create a Facebook custom‑audience retargeting campaign, improvements to site speed, and the addition of new testimonials to boost conversion. For sales, he proposes a dashboard that flags leads that have not been contacted a set number of times (e.g., eight or ten touches) so the team can prioritize follow‑up. The overall message is that a disciplined, weekly planning session focused on specific, measurable actions can systematically improve agency performance.

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And so I do something like called Sunday business planning. So every Sunday I sit down and I say, okay, what do I need to do this week? Or what does the company need to do this week to move the needle? And so to move the needle in my agency, I need more leads, more closed deals, lower churn, and better A+ talent. So I'm like, what can I do to get more leads? And I tell the team, okay, hey, marketing team, I need you to build me a list of 1,000 brands. I'm going to add them as a custom audience in Facebook and start retargeting them with value content. I also need you to make sure that we increase the site speed. I also need you to make sure that we add, you know, 2 new testimonials to our audit page, like, so it converts better, whatever. If something like that, then I'm like, okay, sales, what do we need to do? Let's make sure that we have a dashboard that automatically shows us all of the leads that came in that did not get hit at least, you know, 8 times or whatever, or 10 times, right? And by the setter and make sure that we are getting on top of that.