Narrow your audience to win. Stripe succeeded by targeting developers specifically, not generic payment processors. When you niche down, your product resonates stronger with the right people and grows faster.
So you have to niche down, but you gotta be more selective on your targeting because then you can target specific groups of people, specific audiences, and those who will resonate with you better will like your software and they'll come to you because it's your expertise. Or you can stay a generalist, but when you're a generalist, it becomes very hard because there's nothing unique about you. You're just like any other software. You need to niche down. The most successful companies, yeah, the most successful companies I've seen, and we all know When Stripe first launched, they were an API platform for developers for payment processing. How much more niche can you get? Payment processing is very generic. Everyone does payment processing. Everyone does it. Okay, fine. APIs, they all have APIs. They're targeting only developers. Like, whoa, it's very niche. And why they took off? Because who makes the decisions? Developers when it comes to payment processing, because business owners normally come, can you— oh, I need to collect payments online. Can you help me? Yeah, just set something up for me. Then the developer's like, okay, I'll use Stripe.
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