Service businesses often promise huge returns like $1 million from a $10,000 investment in 60 days, then fail to deliver. Instead of making unsupported guarantees, providers should reshape how clients think, create clear roadmaps, and actually set them up to win.
Now what happens with most service businesses is you only show the peaches and sunshine, like, hey, you pay us $10,000, you make a million dollars back in next 60 days. Now they have crazy unrealistic expectation because you never created a roadmap, you never set them for success, you never transform them to think the right way. They are only transactional with you. So they pay you $10K, they wait for 60 days. If they don't make the million dollars back, they will still be dissatisfied because you never delivered on your million dollar promise. But if you change the way they think about your service delivery, then they know how to act in what situation.
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