Nikhil Sai explains why you shouldn't quote your price right away. First uncover what the prospect actually needs with a qualification script, then show how your solution bridges the gap between their current state and desired outcome. Price becomes logical, not a shock.
When a prospect asks how much you charge, don't just throw your price and expect them to buy. That ain't cutting the deal, 'cause they're going to obviously say no. Remember, before you name your price, you always want to create value proposition for your services and then compare it to the price you're charging, and that difference is what will help you close. So instead, use this word-to-word script exactly on your sales call. John, I'm not even sure if I can help you in the first place. I help business owners achieve this outcome. Is it okay if I ask you a couple of questions to see if we are even a good fit? And that way you could flip it to know their pain points, what they have already tried, and what is the solution they're looking for. So you can create a gap for them to achieve the transformation, and your solution will be the bridge to achieve that transformation.
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