Nikhil Sai breaks down the PAIN process for building video ads that convert: define your offer and hook, identify the viewer's problem, present your solution, and show what your product solves. Test multiple creatives and ad copy to find what works best.
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How to create your first video ad that actually sells. Hey guys, this is Nikhil Sai. Welcome back to another video. So today I'm going to explain the simple process of how you can create your first video ad that actually sells. So it's a really simple process. I learned this from Billy Gene and it's called the PAIN process. And how you can do it, it's really simple. The first thing is write down your product and service, know your offer, know your call to action. And the second thing is like do the pattern interrupt. But people do crazy pattern interrupts. They explode a bomb in the front end, or they go in the car and fast, or they show some flashy lights to just stop scrolling. But no, these kind of pattern interrupts will attract anyone and everyone, right? Like this may work, but that's not super effective. You target everyone, right? But the way to scale is laser targeting, right? You should only get attention of people who will pay you. Right? Because Facebook charges you for attention. If you are paying for everyone's attention, you're not making money. If you're laser targeting your customer and paying for their only attention, then you make much more ROI. So let me explain. Open with hooks, ask questions, give them free tips. That's how you do the correct pattern interrupt while you're selling your stuff. And the second step is really identify, identify the problem and correlate with that hook, and then identify. And then the third step which you need to do is relieve, like show them the solution, like how this stuff works with you. And the fourth step is like like showing them, emphasizing the information inside your online product or digital product, coaching program, whatever the stuff you want to sell. Like, show them the main problems and the simple solutions which you are offering. If you include everything together in the right packaged way into videos, you'll make sure that you will be having good sales. And the fourth key is testing. Just go and test creatives, use dynamic creatives, test out different ad sets and different ad copies, and check which ad creative is performing well. Right, so these are the simple steps which will help you to create your first video ad which will actually sell. I hope this is making sense, guys. This is Nikhil Sai signing off. Peace.
