How Prab built 250k/month business online at the age of 21 | The Nikhil Sai Show 57

What's going on? What's going on, everyone who's listening to this podcast right now? First of all, welcome to the Dheenakil Sai Show, which is hosted by me, Dheenakil Sai. And guess what's going on today? We are back with another amazing 2Kama Club interview. So just make sure to stick around. And you have no clue who is actually joining the podcast today. This dude is crazy. He's just 21 and he's already running businesses doing multiple million dollars in sales. Which is crazy. And now in this industry where everyone is actually making money trying to teach people how to make money, this dude is in a different pathway of actually building a real business and helping people to build effective businesses which are fundamentally strong, right? So again, this is going to be a crazily valuable session in case you're an expert trying to monetize on your expertise, trying to scale your business, start creating high-ticket offers and build out crazy systems and processes. This is going to be an amazingly valuable session, so make sure to stick around. So again, let's not waste any time and actually welcome Prabh Mangat, founder at generateagentleads.com. Hey Prabh!

Hey Nikhil, how's it going?

It's going great, it's going great, Prabh. Good to have you on this podcast today.

Yeah, it's a pleasure, man. Always willing to share free value with the audience, and yeah, hopefully we can do that today.

Absolutely. And, and probably, like, I really admire the journey you actually had. Like, everyone in the space, they, they, they, they, they need like decades of experience to actually hit, you know, a million dollars in sales or doing multiple million dollars in sales online. But your journey is kind of very quick. It's been like, yo, you come in, you learn something, you fail dramatically, then you just fix the right things and you're just steaming up to the next level, right? So probably we would love to hear your backstory on how did all of this craziness started.

Yeah, so, uh, I like— before all of entrepreneurship, um, I was actually at university. I was gonna go to med school. I was playing soccer at university. And then, I mean, I was like preparing all my med school applications, and I'm like, okay, this is not for me because, I mean, I saw the money. It's like maybe even at max $500K a year after taxes. It wasn't appealing enough for me. And again, I would be working under someone and just I thought to myself, it's not for me. Then business took off, started doing something on the side, which is what most people do is start a marketing agency. So we did the marketing agency stuff for a good 2 years. And in the first 2 years, we only netted $30K between me and my partner. And we were like 18-year-old kids back then, so like 17 almost. And it was like a big amount of money. But after that, that's when things started really going hard. And things started picking up. I mean, one of the good things in entrepreneurship, one of the beautiful things is that you can start to get results like within months. Like you can hit the nerve fast and you can really get on the first, on the right track. You can get results very, very fast. And that's sort of where we've been at past sort of a year and a half, just been on a growth trajectory. I mean, yeah, like that's how we sort of got started is just like we started the marketing agency space. And as everyone does, watch infomercial, watch a webinar, get into the space, get immersed, learn about ClickFunnels, learn about funnels, and then you just, you know, keep on absorbing information and eventually you'll piece it all together over time.

Yeah, absolutely, Prabhav. I think those little learning curves you actually had in those 2 years of struggle is what actually speed you up, right? And a lot of people, like 90% of them, start quitting in those first 2 years. I bet you stayed on course, which is pretty amazing. And Prabh, one of the things which I really observed in you when I actually look at your stuff and, you know, it was really amazing the way you are standing out as an expert than anyone else in the marketplace. For example, you're actually serving the real estate agent niche. Like there are probably like a million other, you know, agencies, coaches, consultants who are actually trying to serve the similar niche, but you are being like the top one person who's trying to cut short, right? So, and this, this, this standing out expertise is not someone everyone has. So we'd love to hear as an expert, like, how some can— someone can actually start standing out and be the number one in the marketplace.

I think it starts with case studies. Um, one of the big things like with Generation Leads is like we just actively like publicly advertise our case studies, um, and that's like a big, big proponent for our success because Typically in like, because the real estate marketing space, now that I look at it in retrospect, like it's a saturated space. So like as I learned more and more, I started to try to piece together information like, oh, come with a new mechanism and differentiate yourself. Because one of the, when like in the rule of marketing, it's like, you know, when it's really, really saturated, you come with a new mechanism or a new claim, right? So like anyways, for me, one of the ways that we stood out initially was that we just came up with a lot of case studies and we just focused very, very hard on case studies. And that allowed us to have more validity in our claims. And that was the first thing. And recently, I started noticing offers and one of the things that as an expert, when we started making the offer and we changed up our offer fundamentally that it was different than everyone else in the marketplace, we put ourselves on a pedestal and it sort of created allure around the product. That's why we were able to charge higher ticket prices. And that's why we were seen as an expert, because there's a lot. The real estate industry is very, very saturated with new agencies, marketers, they got companies with venture capital. So we as a bootstrap company had to come in and we had to differentiate ourselves, which is using a brand new mechanism. And that's a big way that you can sort of differentiate yourself as an expert. My opinion is case studies are really the name of the game.

Yeah, absolutely, Prabhav. I think that was super on point. And I believe like a lot of people who are trying to get into the space, in specifically any niche, they jump in and they look at everyone else who's serving the market, they try to really mimic, and they wonder why clients are not walking through. It's like you're being a clown, you're copying someone else exactly, and how can you expect people to buy stuff, right? And yeah, Prabhda was really amazing. I think a lot of people should admit that they should start building case studies in their business to actually see that, see like an authentic person, because it's being with these fake gurus all over. So you should be standing out as the actual person who can give the value first, showing the case studies. And as you mentioned, like a different offer which is result-oriented than anyone else. That's pretty amazing. And, and Prabh, you've seen the way you have grown dramatically, especially The way you didn't spend a lot of money on ads, particularly moving your way with the right noodles when it comes to scaling up organically, right? And a lot of agencies, high-ticket coaches, consultants really struggle because of the increasing ad cost right now with the, with the kind of competition happening on our platforms, right? Everyone is struggling to scale up, but you have been scaling to multiple six figures. Like, I believe you're doing like a quarter million every single month in your business organically, which is amazing. So we would love to hear your two cents on scaling to multiple 6 figures organically?

Yeah, so what initially happened to us was we started off with paid ads. We sort of rode the paid ad train. Of course, ad cost rose. Now we got a better offer and then, you know, cash collection terms are different. So we've always been profitable. I know a lot of people that got wiped out with paid ads. Like they just basically got, like a lot of companies in our space, they're no longer in a business. So everyone had to move towards a space of Organic marketing outbound. We started this, so in the first, when we first started off, so generating leads, um, we sort of in a way like quote unquote bootstrapped it, um, using a Facebook group. So we use a Facebook group initially, it's called Facebook Ads for Real Estate. We did our first $600K in sales in that, right? So it was like a couple thousand people and we just sell agents in there and a lot of agents were really engaged. I would have like people messaging me every single week And one of the biggest mistakes I did was we ditched that group. Now it's a ghost town and went straight to paid ads. That's why now we're actually building it up again. Now of course we've got team members to help us out with that process. But that was our first, like we never hit 6 figures in a month purely organically, but there were months where like a lot of it was organic earlier on, right? So Facebook group is a key, key element that you can use. But I think right now what we're in a place is like, We're based on paid ads, we do outbound, we do organic, and we're focusing really hard on the outbound and organic elements. And organic particularly being we have a full-time person on payroll that's actively prospecting on Facebook and friend requesting real estate agents, inviting them to a Facebook group where we then do lives. All of our paid ads folks also come into our Facebook group, so we get a higher ROAS. So I think the Facebook group is a big element. Something that we've also done organically is our company page, we started to restructure it on Instagram because we had a lot of followers, right? So then we're going to get those and we're going to have a full-time setter on Instagram messaging all of our followers, as well as we're going to buy some Instagram page shoutouts, which I sort of do consider organic even though we're paying to leverage someone else's media. But I find that it's so cheap in relative to paid ads and they are coming to see your content and the content is what's going to convert them. It's a big organic piece. So that's what we're trying to do next is buy paid shoutouts from influencers. I think that those are the two main organic things that we're doing recently. Sorry for the lighting. But yeah, I mean, I think recently we're in a stage where you're sort of forced to do organic and outbound, especially if your offer is in Hindi. That's just the reality of how to make profit in 2021.

Yeah, yeah, absolutely, Pravan. We really love the way you're actually kind of using a hybrid model to kind kind of generate leads in every platform you find out. It could be organic, outbound, emails, Facebook, anything, and just bring them into one lead source, which is, which is kind of your Facebook group, right? So you're building like a complete lead list. I think this is something a lot of entrepreneurs should focus because whenever you're repurposing content on your group, it automatically acts as a retargeting for all of your client base, which is just amazing. You can't do that manually to anyone, right? So this is amazing stuff, Prabh. Love it. So let's get to the next question, Prabh. You've been doing great, especially when it comes to scaling up quickly. And the reason you scale up fast is because you charge high ticket, obviously, right? So a lot of people, especially entrepreneurs who are coming from the coaching consulting space, they have so many issues actually creating a high ticket offer, right? And as you're someone who validated it and trying to scale it to the next level, we would love to hear your two cents on creating high ticket offers.

Yeah, so if you guys haven't read the book right now by Alex Hormozi, probably the best book in my opinion. And in retrospect, like I look at it and we're doing a lot of this stuff before the book came out, just with our own sort of analogies. The way that we did it, so I looked at the industry and everyone was competing on a sort of a horizon of price. So everyone's being competed downwards, everyone's charging retainers, and people got into this sort of pay-per-appointment thing, and, oh, I'll book you appointments on our calendar, 15, 20 appointments guaranteed. And I saw all these offers being saturated because I tried all the offers out, and everyone would say, hey, this other company's charging me this much. So a big golden nugget that I want to share here is that if you ever thought about it, why don't you just, you know, have your service, look at the— get a sample size of 30 to 50 agents, or not agents, but clients, see how much you bill them on a yearly basis because most agencies, they churn out after 3 months anyways. See if you can compile a program, retain them for longer, which is 12 months, attach a guarantee to the program, charge higher ticket in that program. And you know, in general, that's what's worked for us. And that program was a new mechanism for us, right? And I mean, we crushed it. Like people are paying $6,000, $7,000, $8,000, $9,000, $10,000 annually, uh, and these are people that make $50K and below usually, right? So I mean, we're charging a lot, but we're also providing value in such that like agents will now have a database building tool. And you know, it comes down to like the offer. And in terms of like the offer, like what can you offer that's different from everyone else? And sometimes it's just packaging your solution differently. So can it be a program, right? Or can it be a brand new mechanism of delivering results, right? Because at the end of the day, everyone can get case studies, but the key difference at the end of the day is like sometimes like what's your mechanism, right? And if your mechanism is different, then it gives the prospect another reason to think, okay, you know what? I've tried everyone else out, but these guys have a unique mechanism. Let me try this out. And that's what I feel like was really a game changer for us.

Yeah, absolutely true, brother. And I think that was really on point for a lot of people who are trying to create an amazing high-ticket offer. You could just literally model what Rob mentioned, which is pretty amazing. So Prabh, let's get to the next question. I think this will be super exciting to actually talk about. So can you tell us more about, as you're already into the space of looking at a lot of people coaching, consulting, and trying to coach coaches, like all of this crazy stuff, right? So I'd love to hear like, what do you think is the future of the coming coaching industry? How does that look like for you?

That was a good question. So what I've been seeing recently on Facebook and in general, people want to make money fast. So the next step— Yeah, really fast. And the most logical progression for most people is to copy whatever someone else is doing. And little do they realize is that the original person, the first to market typically is the one that is going to have a significant advantage because they crafted that offer. And typically if they're smart, they have 3 or 4 more offers on the back burner. And I've seen a lot of people emerge that have just been teaching coaches how to do organic marketing. And I've seen, I know this because I got 5 or 10 messages almost weekly off this. So I know that this is definitely a prevalent thing. But I mean, I feel like the coaching industry, the online education is just only going to grow. But I think the coaching industry, particularly the make money online coaching industry, is getting very saturated. And the people that are going to win long-term are the people that can really deliver for their clients. So work heavily on the product. Sometimes that may mean going done for you, which is— I've seen this trend in the industry that a lot of big players are actually starting to offer done for you solutions. And these done for you solutions are, of course, the perceived likelihood of achievement coming, quoting directly from Alex Hormozi's book, it's going to be higher, right? So this is why I feel like right now the coaching industry is being incentivized to deliver a better product or service so that they can have more backend sales. And when you can get the backend sales, you build of course a loyal tribe. And of course that's going to be, you know, retaining profits. So I think that because ad costs are getting very expensive, I know because I've ran ads in the coaching space, I know back in the day we were trying to do a lot of coaching, particularly for agency owners in particular. But I think we just got pretty busy with generating leads. But we know that the ad cost is crazy high. The CPA has been rising. So you are incentivized now to make money on the backend. And that's where the coaching industry is going to go, is that if you can't deliver for your clients, you're going to have a real tough time. And then you can just be a quote-unquote traffic business and just try to make money on the frontend. I actually made a post on this the other day. You can just try to make money on the frontend, do a lot of organic marketing, pick up 5 or 10 clients a month, sometimes have a $50K profit, which is really good. But I think in general, if you want to stay in the game long-term, you have to sort of A, come up with a better delivery mechanism for your clients, and B, stop competing with the same offers because it's going to be very, very hard for you to win. I mean, fundamentally, think about it. If you look at all like the people that sort of crack it big in like if you run ads and it sort of goes viral, they come up with a new mechanism, right? And that's what I've seen. It's like a new mechanism of making money online. And that's like the next little pushed and then people start copying that offer, then you got to come up with a new offer. So you see like a lot of gurus, they have multiple offers they're pushing out and there's a reason behind it, right? Because people copy offers. I mean, our own offer has already been copied, the program model, right? That's why I'm saying it openly right here because it's not really the golden nugget anymore. All it takes for you to hop on a call, we get so many funnel hackers daily just to see your offer, right? So I mean, I can't really do much anymore at this point, but Like, again, that's sort of the future, in my opinion, of the whole coaching.

Yeah, yeah, 100%. And I really agree with the fact, probably you really mentioned this on point, like everyone who's trying to become a new coach right now who cannot promise on the delivery are really going to be flushed out very soon, very soon, because the market is going to realize who's the real deal and who is not, right? And, and I think they should be really focusing on what you just mentioned, which is building long-term tribe who can actually be long-term customers and where you can really keep on adding value to help them achieve the results they want to achieve with you, which is amazing.

I think if we like expand the time horizon a little bit, like most people that I know that are my masterminds that are like have $10 million in the bank, $50 million in the bank, these are people that have expanded out over 10 years. And if we look at it like fundamentally, like the logical progression for most coaches is to add in a software element, a recurring element, right? So which is like sort of what Russell Brunson did, uh, is you make your cash first in the coaching consulting and you build a loyal tribe and learn how to fulfill your customers. Then you see, okay, how can I make it more efficient and serve more customers, have a bigger impact being software? So when you don't have that element, it's very hard for you to have like a long-term benefit. Like you can make quick cash, but realistically, long term, it becomes difficult for you to like sort of have like a, you know, People like to call it exit, but that's realistically where it is. Like how do you exit the business, right? And that's like a long-term solution that I always look at is how can you build a tribe and then potentially sell them software at the end.

100% because the fire is gonna get colder soon if you don't really maintain that vibe long-term, right? Which is just amazing. So really they need to maintain that fire for long-term so that they keep on adding value and they keep in the, they be in the business for a long time. And Prabh, like one of the things which you've really done great is maintaining a small team and still managing the level of scale you actually achieved, which is just amazing. So I would love to hear like your key takes on actually hiring leaders and key players in a team, because when it comes to people who are having that level of success quickly, right, they really kind of struggle to handle that. But you have done it pretty well, so I'd love to hear that here on that part.

Yeah, it's a good question. So, uh, that's like how sort of, you know, how I talk about like we switch from a complete marketing agency model into sort of a consulting hybrid model. Like, I want to come up with a name for this ideally, but we do it differently than everyone else because like I see about 80% of the work is done, or 70% of the work is done by our customer, and the other 20% that yields the most of the results is done by us. So we do, we still do done-for-you ads for our customers, but a big, big portion of coaching consulting, and that's where like You know, the done-for-you ads is sort of like the example of like if a dog has ticks, right? And you want to give it garlic, but you want to give it garlic and he doesn't accept it. You want to wrap it up in ham and then give it, which is what we do. We say, hey, it's done-for-you ads because there's a big misconception in the industry that, hey, I don't want to run my ads. Like I want you guys to do it for me. That's totally fine because for us it doesn't take that long to do. And we have a lot of systems and processes around it. But a lot of times like it's Can we do it in a way that we can sort of share the duties with the customer? Now, the way, like I said, the program model, the offer that I mentioned, it works so well because you can now have like this dedicated weekly coaching calls and support calls. You can have dedicated email support. And I mean, we have a team of just really 3 people, and that's not including me, of course, right? 4. And then we have a lot of assistants that help us out as well. But I mean, like the 3 core people in our backend team, they're local here, but I mean, we manage 600+ clients with just those 3 people, right? So it's because every single customer has the exact same process, exact same ads, exact same onboarding process, and like same support questions for emails relatively, the same reason they get escalated or angry. So we have everything down to an art. And I mean, it took a little while, it was a work in progress. And I know a question may come, it's like, how did you train them? Best way, just get in the hopper and like just do it in front of them. Like literally, it's like the practice what you preach thing. Make the calls to angry customers in front of them, right? Take the coaching calls in front of them, do it for 6 months and shadow them. And you have an army of people now that is just as usually pretty equipped to handle the backend support success team, and then they can start training other people. So you got to put the early investment in, in my opinion, but that pays off. And then as a founder, allows you to work on the product, and you know, in general, that's where the highest yield comes in anyways.

Yeah, 100% prob. I think that's really beautiful. A lot of entrepreneurs trying to hire a team, they keep all of those secrets for themselves, and they hire this new person in the team, and they expect them to do to do all of the work this guy wants them to do without giving them anything to look over it, right? Which is just crazy. And I really love the fact you actually kind of been very specific on your avatar because I believe you mastered the— you mastered your client's requirements. So like you have like a pretty structured way of delivering, and a lot of people really struggle to build that system, and that's why they're being in that time trading process of picking one client and stuck in there for months after months and unable to get more clients, right?

Which is pretty amazing from Yeah, like adding on to that point is, like, the avatar part is so big because, like, we, like, in real estate leads, for example, like that sort of industry we're in, even though we just don't offer leads, seller leads is like the holy grail, right? Like if you can give seller leads, then, you know, most companies cannot and most people cannot because it's so hard, right? Because it is heavily involved on the customer's end. We don't offer seller leads for that matter, right? We know we can deliver on buyer leads and We're going to be the company that offers buyer leads because we know that we can fulfill on buyer leads and we know that our customers don't complain. And that also allows us to have long-term enterprise value because customers renew, they ascend. And in general, that's how I feel like I just got to say no to people. We turn away so many prospects that just won't sell our leads, right? And we turn away so many prospects that, you know, just do like, oh, I only do commercial real estate. 'cause that's not our avatar, that's not who we help, right? And sure, it may be something to do with like, you know, your sales reps might, of course, they're incentivized to sell as many people as possible, but things like that, right? So just turning away customers that you feel like you just can't help because it's gonna hurt your company long-term. I mean, taking on the wrong avatar could mean tons of bad reviews online, right? Could mean a higher churn rate for your company. And in general, like, they're just not a good idea. So define that client avatar early on.

Yeah, yeah, 100% problem. And I really understand, like, a lot of business owners need to learn to say no to everyone who's approaching them because entrepreneurs try to be that hungry dude to get everyone into the pipeline and get stuck. They really love that process, I'm not sure why. But, you know, people like you who figure that out, that they should be clear on a single type of niche and you only pick up clients you want to work with, you only handpick clients, I think that's going to completely game change. And As you just mentioned, like having that one wrong client in your pipeline will result in dramatic, drastic failure of the entire portfolio you've built because he can ruin you, bury you just like that with a bad review, right? You should really take care of it. Yeah, yeah, prop. Let's get on the next question, man. I think this is getting so fired up, really excited for the value you're going to drop here and loving the vibe here. So buddy, you've been managing the scale, having these 3 people get all of the stuff done, managing your time well, getting all of this stuff productively. You hit gym like crazy. So we'd love to hear more about like what kind of tools and systems you use internally to manage your projects and clients for productivity.

Yeah, so we recently, uh, like, so we're like the consulting model and everything, and then we literally were forced to build some sort of software element. Like, that's, that's the level we got to. So we missed a lot of money with man hours and, you know, resources Over the span of a couple months, it cost us about $100-something K to build this product. It's like a whole backend software dashboard that allows them to check accountability metrics. They can request to turn on and off their ads and request certain stuff and a lot more software stuff involved. And that's going to be continuously— that's sort of a minimal viable product in a way for the software. And then we're going to add on to it. So we built something in-house. Allows us to do that, track like the progress in the CRM and call them out on it. It's definitely, it's a game changer. So we use this, a combination of Airtable, Stacker app, our own software that we built out, Facebook groups, Intercom support's a game changer because we have templated responses, weekly coaching calls, like that kind of stuff is able to sustain clients and keep them relatively decently happy. So those are some of the tools that we use in-house that are really, really good. Another big, big thing that we added in was something called an escalation form. So here's a more practical example for all you listening. There's sometimes sales reps that will reach out for payment collection, or sometimes customers reach out when they're disgruntled or angry, they reach out to sales rep. And we've gotten to a point where we're getting escalations that we Some of them weren't getting tracked. And we just found out a way to just make it simple. Have escalation forms, a job form, the sales rep fills in all the information or anyone in the company for that matter. They fill in all the information of what's going wrong. Then it gets forwarded to our account manager, client success director team. They respond to all those little internal tickets by the end of the day, a Slack channel. And that's been a game changer for us. I mean, we've been able to For example, you're gonna prevent so much churn this way, it's crazy. There was a customer that, he wasn't angry, but he wasn't satisfied. He was talking about something where we could have potentially improved and he just talked to the sales rep about it, which is sort of a feedback thing. Sales rep literally submitted the support ticket or the escalation ticket. We responded back with the banger email response and answered it right away for him. And it was going above and beyond. That's literally helped us out a ton. That's another tool that we use in-house.

Yeah, yeah, absolutely, Prabh. I think, I think that's an amazing feedback system, and every entrepreneur should actually take this key takeaway and try to see how they can actually implement this exact thing which Prabh is using inside business, because that's going to give you a lot of feedback. Because a lot of entrepreneurs get into this ego stage when they're trying to run a business and have a team. You know, I'm the CEO and you guys get the work done, I won't hear you out. But Having these escalated systems and all of these feedback systems can really help you to see what's happening because you don't know what you don't know, right? That's amazing, Prabh, really, really helpful. Thanks for the golden nugget. And Prabh, we wonder like, do you have any daily routine for your business which is scaling through the roof? We would love to hear more about your daily routine for success.

I think the key is like just living a boring life. Tell all of our sales guys the same thing. I mean, for me, that's a function of being single because I feel like that was a distraction. That's the first thing. Secondly is making sure that you have your health optimized, something that I did. I've been an athlete my whole life, played college soccer and everything, and I was always healthy and fit. But when it came time for building a business, I gained all this weight. Weight because pretty much ate out, out like junk food and didn't work out for like a good year, especially with COVID And I gained like a good 20-25 pounds, right? And I mean, it's not good in terms of like running with your business. It doesn't make you feel good. So like recently we've been starting to go hard in the gym, um, and that's like one of our hobbies, right? That's like a little escape for us. But, um, I think like in general keeping your health And then spending time with your family is a big thing because you don't want to make all this money and then later on feel like, oh shit, I didn't spend any time with my family, right? So that's definitely a weird feeling. It's not a good feeling to be experiencing. And then yeah, I think in general, just get into a routine and just have it to have 3 or 4 actionable items. So I have hundreds of stuff on my to-do list every single day. Like every single idea I added in. But one thing I do that has really served me well is 3 or 4 like actionable tips. So you can see here, like we have a sticky note, there's 3 or 4 things. Every single day we'll have a new sticky note and we'll, we'll get those 3 or 4 things done. That's how you take massive action. Just 3 or 4 things, don't do any more than that. And start doing that for 1 month, you're getting 90 tasks done on average. Which is a lot, right? So yeah, that's how— that's like a daily routine tip that I would recommend.

Yeah, absolutely, Prabhav. I think, I think that was really helpful. And a lot of entrepreneurs trying to do crazy routines and they write 90 tasks every day, end of the month they look at the task they completed, it's like 9 out of like 1,900 or something like that, right? Which is just crazy. I think you really nailed it. Mentioning that only 4 steps ahead every single day, because it's more about the probability of you finishing up the work, not about the number of tasks you're writing on your task board, right? We see people getting obsessed on that, but that's amazing, Prabhav. I think this is key value for a lot of people. And yeah, I know you're pretty angry with this, buddy. I know you're already just like 21 right now, it's getting your business, but if there is a suggestion you want to give to probably like a peer who's trying to get into business, who's young, trying to see, and all of people having success. So what will be a number one suggestion for them, someone who's just getting started?

Um, I would say like invest into mentorship early on. Uh, don't make the mistakes, like don't make expensive mistakes. Uh, so we did that fortunately early on and we still can do it. So that's why the, the best opinion. Secondly is work on your environment. Can't really You know, can be partying and all that kind of stuff. Especially as a young person, you're incentivized to do that, but it's not going to serve you well long term. So I think just take about 3 to 5 years, live a boring life, be single if you have to, and, you know, just scale and potentially set yourself up for the rest of your life. And I think that's sort of the suggestion, is that you got to take some damage, you got to go through the turbulence for a couple years, And it's going to be high stress, but it's worth the reward. Of course, considering that you're on the right process, you have the right mentors and all that kind of stuff. But I think that's the suggestion I would give.

Yeah, 100%, bro. That was really beautiful. I think a lot of youngsters who are trying to get into business really needs that. And Prabh, we admit that you're kind of in the stage of where you're actually getting the traction inside your business and scaling it up. But we would love to hear like what are your life's biggest achievements so far and any next bigger goals?

I think one of my life's biggest achievements is being able to pay off my parents' mortgage monthly so they don't have to work. My mom is starting to get retired way before retirement age, and they're just working really just for their friends that they built while we work and just not remaining bored. and it's a relatively easy workplace, but I think that's the biggest achievement. Second is that we've been able to invest in like properties, so we're looking into one right now. There's a WeWork office behind us, but I mean, we're probably better off and more productive working in an apartment, empty apartment, sort of the empty house folk, Alex Becker stuff. That's what we're looking into right now. And the bigger goal in my next like 5 to 10 years is, build, generate agent leads to the point where like we actually have like the best product in the marketplace. Like as in like get the quickest wins for customers, get the highest like net revenue retention annual basis, minimize churn, and you know, like serve thousands of agents. And in general, like of course achieve financial freedom myself, allow our team members to achieve financial freedom, through the knowledge I pick up. So that's my goal as well, is that I don't want to— I always feel like the term employee has a negative connotation to it. So I want to make sure the team at Genergy Leads is able to grow everything from our sales reps to our internal team members. They should have the tools here to earn more and more. So that's sort of the bigger goal next is just have a bigger impact on everyone.

Yeah, 100%. Love it. Love it. Excited to see your journey along the way. This is, this is so exciting. And yeah, like, I think, I think that's a key, key thing you should be realizing as an entrepreneur, as a founder, as a CEO in your company, that you should be start— you should be stop treating your team as employees who work for you. Rather treat them as someone who's like, who's like someone who's trying to help you, you know, investing their time and sweat for you to make you build your business, right? And have the same vision with you. You should try appreciating them and If someone is working with you for a long time and if they haven't grown in any areas of their life— health, wealth, relationship— doesn't make any sense for them to be with you for long term. So you should be really looking at that. That's amazing, buddy. And I think this is, this is going to be a kicker. I'm pretty excited to hear this out, buddy. But Trav, like, what was the biggest mistake in your life so far in terms of, especially business-wise?

Um, that's— I just got a minute or something to think about this, probably. I think probably not dropping out of school sooner. I think that's a big one because I always had an idea that I was going to do something, so when I was getting into university, I had this idea in my mind that, okay, I want to achieve this number, but there was different vehicles of doing it. Right? There was like the e-com store, there was like the clothing line, and I was like looking at all these and I cracked on the agency stuff early on, like right before university started. And I feel like if I just went hard on it, I would've probably, we would've been way further along. But again, like I have to be like everything sort of happens for a reason. But I feel like that was definitely a big sort of mistake that I I think I could have done better on. Um, and yeah, that's probably the, the biggest mistake in my opinion.

Yeah, probably. I think that— I think this could be related to a lot of entrepreneurs. Like, when entrepreneurs discover something which is working, which is making them money, the first thing they'll try is stop doing what's working and they try to look for the next bigger thing. It's just like entirely keep this thing aside and try to do some new things and reinvent the wheel for themselves, right? Because they feel like they're the Einstein of the industry once they start making money, which is is just crazy. So yeah, yeah, that was really, that was really amazing, buddy. Let's get to the next question. Your main inspiration for the success and keep people involved in your journey.

Um, main inspiration, my parents. Um, they worked their butts off for me. I'm gonna work my butt off for them, and I'm gonna make sure that they don't ever have to work a day in their life again. Um, which we're pretty much already at that point, but I want to make sure that they can enjoy their life, they can travel, they can drive nice cars if they want to. I want to make sure I provide them with that. Also my brother, sister, so family. Key persons involved, again, my parents, because I still live with my parents and they paid for everything. I mean, we worked out of their house, and I mean, they never ever said, hey, you have to pay for rent. So parents is literally the number one reason. Like, I know, like, we're fortunate to have that because we didn't have to worry about paying for rent. Our fixed costs of living are very, very low. I mean, we don't really spend money on anything, and that's just, just right now. It's a personal choice because we want to accumulate capital. And yeah, like, they're probably the key person involved.

Absolutely, Prabh. And I really love the impact your family is creating on you and the way you're supporting them with the long-term vision. We are excited so that people can actually understand this and they can try to implement this inside their business to see how they can be very close to the family and still successfully run their business with their help, which is just amazing. And Prabh, like, you're so amazing, cool dude, like, with so much value, building successful business, very engaged. Like, where can our audience find you mentoring, buddy?

So we actually just started up scaleconsulting.com. We primarily help like agencies, coaches, consultants sort of do what we've done at generationleads.com. I mean, we have the numbers to prove it. I always urge you guys that, hey, if you guys are skeptical what we do, hop on a call with us and we'll show you everything. That's like my philosophy because there's a lot of fake gurus in the space. We do coach and consult, we have a program. And I mean, if you want to listen to more about that, you could join our Facebook group. It's called the Scaled Consulting Community. We post a lot of free content on there. I got a YouTube channel, Prabh Mangat, that I post on regularly. And of course, Instagram. I just like to provide a lot of free value. So even if you don't want to work with us on a one-on-one or— we don't really do one-on-one coaching, but we do group consulting. But if you don't want to work with us in our coaching program, I put as much free value as I can on our YouTube channel and, uh, on the Instagram profile and Facebook profile and the Facebook group as well. So just get all the free information from there.

Yeah, absolutely, Prabh. I'll be mentioning all of the links which Prabh is talking about— his group, YouTube channel, Facebook, and Instagram— in the description. So make sure to check out this cool dude so that you can actually catch up the learning curve and start having the success which Prabh had for sure. And that's amazing, that's Amazing, Prabh. It was really valuable information you're actually sharing on this podcast, all of the learning curves, the ups and downs, and the kind of way you pivoted in multiple variations to scale your business, which is pretty amazing. Any last thoughts before we conclude the entire podcast session today, brother?

Just don't quit, because if you quit, then you lose. If you don't quit, then you keep on winning. And that's like one thing that I've always been doing. If I quit, and I mean, that means I lost the game, it's going to be the worst feeling in the world. But if you keep on pushing and might not come on that one idea, might not crack that one offer just yet, keep on solving for it. And of course, invest in mentorship because that's going to help you in that decision. But I mean, in general, just don't quit because that's probably the biggest mistake you can do.

Yeah, absolutely, Prabh. Like, comes down to the point, like, winners never quit, quitters never win, which is, which is just amazing. Like, write this on your notes and stick it on the wall, man. Like, just don't waste your time, never quit, right? And And again, Prabh, like, it was a really valuable session, buddy. Thank you so much for this amazing opportunity. We are pretty excited for the journey we're gonna have along the way and the kind of success we're gonna be achieving. And everyone who's listened to the podcast so far, really listen to this, take notes, and start implementing. Don't let this podcast to be another audio you're gonna be listening and never implementing. Make sure this to be like a real action plan because Prabh really nailed down on the journey on how he went from actually trying to build a business to actually successfully building a business, which is doing $250,000 a month, which is just amazing. So take the key learning, start implementing. Hope you'll achieve quick results for sure. And again, hopefully guys who stayed for the podcast so far, you enjoyed the podcast session. Let's look forward for the next interview. I'll be coming back with another 2 Comma Club Award winner. So this is me, the Nikhil Sai, and Prabh Mangat signing off for today.

Peace.