
0:35
In this short talk, the speaker outlines a sales tactic inspired by Steve Jobs that emphasizes silence after presenting a price reduction. The method consists of four steps: (1) stop talking immediately after stating the new price, (2) allow the prospect to break the silence, (3) listen for comments unrelated to price, and (4) address those non‑price objections and close the deal. The speaker argues that the prolonged silence signals confidence and non‑desperation, which builds trust and makes the prospect more receptive to closing. The technique is presented as a psychological hack that can be directly applied to business negotiations.










