How To Drive Traffic? | Marketing Tactics | Targeted Traffic | Online Business |

Are you someone who is struggling with the traffic part and you are not sure how to use it effectively and leverage the true potential of the traffic? Let me give you some free tips for you guys. Hey guys, this is Nikhil Sai. Welcome to this video. First of all, let me explain what is actually traffic mean. Traffic is nothing but potentially checking out people who are interested in your product and service and getting them to your sales process. As simple as that. And let me explain. Traffic is primarily into two types: free traffic and paid traffic. If you are someone who is just starting off, free traffic is the way to go. If you are someone who is already having a proven product or service and which is already good and converting, if you want to scale it, paid traffic is the way to go. Let me explain regarding the free traffic right now. Free traffic comes in different way, like you can create your Instagram, you can create your Facebook, start YouTube channel, you can write blog post, you can leverage Snapchat, whatever the social platform you're using. Just put out some content. You can use LinkedIn marketing, whatever the free platform out there. You can just go and drive into with using some content and just get the traffic of your demographic people and just try to sell them your service, right? You test different offers using the free traffic, and when you see good results when it— by using the free traffic, then you can start scaling with ads. So this is a simple way. Go create different social media accounts and leverage the true potential of social media, like start podcast What other stuff it is? There is a lot of free options when it comes to starting off with free traffic, right? And let me discuss with the paid traffic. Like, paid traffic is primarily considered into the PPC way, like the pay-per-click, right? You go to Facebook and pay Zook some money and you get traffic. As simple as that. You give him instruction like, hey Zook, show this ad to this XYZ people and it works for you, right? They do all the heavy lifting for you and you can optimize the thing for conversion, right? As simple as that. Like Facebook Ads is the best way when you have like maybe $1,000 or $1,500 budget. But when you have good budget, you can try Google Ads, YouTube Ads. You can try— you can, you can buy ads on different, different sites, the traffic media, like website traffic, what other stuff it is, right? You can try, you can try banner ads, you can try different things, Snapchat Ads, Twitter Ads, you can try LinkedIn Ads. Like there are a lot of stuff which you can try when it comes to paid ads. And also it completely depends on the requirement. Like if you're targeting someone old, you like Bing Ads is the best way. When you try— when you're targeting like maybe youngsters or maybe people who are always active, Instagram is the way to go, right? So you have different options. Like, understand who your target demographic is and then choose the ad network which you are going to work. And there is slight difference in a way, like you can get traffic from JVs as well. Like, let's say someone has an email list of 200,000 people, I go and partner up with him and I say like, I have XYZ product and we can work together, you can send my email You can email market my product and service and we can share. Like there is also a JV option and also there are like SEO stuff. There is a lot of stuff, right? So definitely this is a small introduction of how traffic work and how you can potentially use this free traffic and paid traffic. Definitely try your product and service, test it free traffic, get some sales, optimize it, take feedback, have your product and service in a perfect way. Then start using the funnel, test out with different ads, and when you are having good successful campaigns Scale it. This is the way to do scale it and nail it. This is Nikhil Sai signing off. Thanks.