Nikhil Sai breaks down the Hook, Story, Offer formula for selling online and offline. You need a pattern-interrupt hook to grab attention in under six seconds, a story that builds trust and emotional connection, then an offer so compelling the prospect can't resist paying.
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Hey guys, so today I'm going to explain the simple formula which you can use right now inside your business and sell your product and service in a snap. So let's get right into it. So guys, it is really simple. It is none other than using the hook story offer formula. So let me explain in detail how this hook story offer works, right? So whenever you want to attract someone, you want to grab their attention, because see what's happening in this market right now is really confusing. Everyone is shouting about their own product and service without focusing on the consumer. Consumer benefits. And this is the main problem happening. And what their competitors are doing? Their competitors are trying to shout louder, which doesn't make sense, right? So market doesn't mean that you should be shouting loud without any purpose, without adding any value into the market. That's not how it works. If you are trying that kind of marketing strategies, then your product sucks, or maybe you can't scale your product. It doesn't— it is definitely not a long-term business, right? So if you really want to stand out in the market and add value into your customer's life and genuinely help your customer, And if you have that potential inside your product or service to help someone else genuinely, then if you use this simple key which is called hooks to offer formula, you should definitely sell your product and service. So let me explain how this stuff works. So anytime in this marketplace when you're trying to run ads or when you try to grab someone's attention, right, have a hook, right? Because eyeballs, like, the attention span is decreased dramatically these days, right? Like before in America in 1990s, the usual attention span of an American is 12 minutes. Right now it's less than 6 seconds, right? See the change in the time span, right? So you should be grabbing their attention within that 6 seconds, right? So it's always about pattern interrupt while you're running ads in Facebook and Instagram. So you should be hooking them, right? Maybe if it's a video, maybe if it's a funnel, maybe if it's a content, whatever the stuff you're producing, right, it should be having hooks some other way, right? Maybe if it's a blog post, maybe if it's an email, you should be having a good hook headline, right? So So hooks, understand the whole psychology. It's not like one way, it is, right? No matter what type of content, what type of ad, what type of funnel you're using, make sure to have the one thing which is very important called hook, right? So hook will really help to grab the attention of your potential consumer, right? So they will be having their eyeballs onto your own product and service, right? Then comes the story in place. Directly don't start selling. Like if someone sees you and you say like, hey, buy this, buy that, buy this, You suck. They don't like you. Why, why will they buy from you, right? So there should be a subconscious reason why they should trust you, why they should build a report with you, why they should do a transaction with you. There should be a reason subconsciously for them, right? So it is only possible by telling different stories because stories are powerful. Stories do sell, right? Whenever you are marketing, what is up? What is marketing? Absolutely, it is telling stories, right? Marketing is none other than using different stories to promote your product and services. That's it, as simple as that, right? So after you have someone's attention, make sure to use different stories and emotionally connect to the subconscious mind and tune them into the product and service which you want to promote. Because no one will literally start in the morning and to buy a weight loss product. No one will start in the morning to buy an iPhone. No one will start in the morning to buy new shoes, right? So you should tune them into the mood to purchase your product and service. And how you can tune them in that way? By using different stories. Tell them different stories, do emotional healing. Then after you have an emotional bridge, then use different logics and build a stronger connection. Give them a why, why they should buy, right? Give them a why to buy, right? Then after you build that rapport, after they're convinced, like, okay, the story resonates with me, now what they are offering— the thing last comes. The third thing is the offer. Offer is also very key important thing. Your offer should be 100% irresistible. It should always be a no-brainer deal. Like, they should be excited about your offer. They should be like, oh, this is insane! Like, I'm getting $10,000 worth of value for just $100 or $200, maybe $1,000, whatever it is. So you should be positioning your offer in an irresistible way so that they never think to put in their credit card details, right? So if you have right hook in the place, if you have right story in the place, if you have right offer in the place of a right eyeball there is no way that you can't sell, right? And this is the simple key to sell any product online, no matter the niche, no matter the service, no matter the product you are in, no matter the customer demographic. Hook, story, offer always works. Maybe if it's an ad copy, right, what you're going to do, you're going to have a hook, and then your, your image, your creative works as a hook and a pattern interrupt to stop, and then you tell different story, and then in the end you ask them to click the link, which is a call to action, which is the offer, right? When they click, they go to your landing page, then what do they see? Again, the hook, the landing page first line should be always a hook to grab their attention. Then you tell different stories, and then in the end you offer them some other thing, right? So it always comes down to hook, story, offer. Even if it's your upsell, even if it's your continuity program, mastermind, coaching, consulting, whatever the stuff you want to sell online, even offline, right? You should be using this simple formula: hook, story, offer. If you use this hook, story, offer right way, you are definitely going to have success. That there is no way that this doesn't work. Everything which is selling right now will indirectly or directly attach to this string called hook, story, offer. So just go out and look out for some stuff, you will definitely find hook, story, offer in every successful business, right? So just make sure to watch this video if you are confused, and make sure to comment down if you have any more questions. And I would love to listen to your feedback on this video, and let me know if you have any more suggestions for the next video content. I would love to create video content according to your demand. So this is Nikhil Sai signing off. Peace.
