In this solo presentation, Nikhil Sai explains how to match a product or service offer with the most appropriate audience to maximize sales success. He illustrates the concept with two contrasting examples: a $10,000 time‑management coaching program sold to busy, high‑earning business owners who can quickly recoup the cost through improved efficiency, and a low‑priced ($30‑$50) digital weight‑loss product aimed at women consumers where the perceived personal benefit justifies a modest price. Throughout, he emphasizes the importance of audience segmentation, understanding the specific pain points and ROI expectations of the target market, and framing the offer’s value in terms that resonate with that audience. He advises sellers to first identify who truly needs the solution, then price the offer according to the financial impact the solution can deliver, and finally communicate the benefits in a way that aligns with the audience’s goals. The video concludes with a call for questions and a request to follow his channel.
Chapters
How to sell right offers to the right people. Hey guys, this is Nikhil Sai. Welcome back to another video. Today, today I'm going to especially explain how you can sell your right offer to the right people. So offers completely vary to the product and service which you're promoting and who is your audience is, right? So let me explain how does this stuff work. Let's say I have a friend who teaches about time management, and the crazy part is he charges $10,000 to teach someone the time management. And you'll be like, oh, who will pay $10,000 for a time management course or coaching program? But yeah, he's doing super successful in this business. So let me explain how does this stuff work, right? So let's say understand exactly who is your audience is and who is in the requirement of the offer, right? So what he's doing, he's selling to the right audience for the right price. That is the only way he's, he's able to monetize and have success in his business. Let me explain this in a very deep way. So it's really simple. If I try to sell time management course to a college student, they're not gonna buy, even if it's for $37 or maybe $100. They're not going to invest that money because they don't want to manage their time, right? Maybe a couple of people who are very organized may be showing some interest, but I'm not sure if they're going to pay or not, right? So this is the different target demographic. But this guy, my friend, he tries to sell time management course for business owners who are doing super successful in the business and who are lacking their time and unable to manage their tasks, right? If you, if you are a business owner or if you are someone who is super busy, you'll understand the worth of the time. Time is really important, right? So someone who is struggling to manage their time, someone is losing money because of they are unable to manage their time. Let's say if someone, a business owner who is doing 7 figures, he don't know how to categorize the task, how to manage their time, he's losing a ton of money because of these mistakes he's making in his daily life, right? So if he knows how to manage time in the right time, how to organize his tasks, then he can make much more money. Then let's say if he's losing maybe $200 grand by not managing his time, if he can learn and implement the time management systems and techniques, then he can make that $200 grand. So they'll invest $10 grand, which is nothing because of the ROI. They can learn that, they can implement it right away, and they can see initial results, right? So whatever the offer you're trying to sell, check who is in the requirement, then only try to sell them, right? So as he's selling a $10,000 offer, right, he's going to check for business owners who are struggling to manage their time, who are losing some potential, who is not being complete beast because of this, like, small flaws in their day-to-day lifestyle, right? So simple techniques and simple time management systems can help them scale their businesses dramatically. So 10 grand is nothing for them, right? So this is how stuff works. So whenever you're trying to sell your offer, make sure that you are selling the right offer to the right audience, right? Let's say I'm selling a weight loss offer to women, which is a digital product, then probably I should charge $37, nothing more than that. Let's say if I'm teaching like how to lose weight for a business owner, or maybe someone who is on magazines every time, then I can arouse her emotion like, hey, you look beautiful on magazines, you need to lose weight. Then I can show how important it is to lose weight, how your business can be affected when you lose weight. You will be more energetic, your thoughtfulness will be increasing, you have more fresh thoughts, you will be more active. So this will, this will impact their business dramatically, right? Being fat, being non-energetic, being non-enthusiastic can affect their business in a very bad way, while they be fit, it affects in a very different way, right? So I can show her what can I do and what can my product or my service can help her to achieve their goals in their business. And then even if I charge 50 grand or 30 grand, they'll be happy to pay. Right, like I'm just taking a scenario, random scenario. Absolutely, I'm not a weight loss expert. I'm not going to charge anyone for that stuff. But yeah, I hope this is making sense. So whenever you're trying to sell, make sure you sell the right offers to the right audience. I hope this made sense, guys. Let me know if you have any questions, please comment down below. I would love to answer that. And yeah, follow me if you are not doing that. Looking forward, guys. Peace.
