Nikhil Sai explains why digital businesses fail: they solve problems that don't exist. The fix is simple. Build for B2B with measurable results like faster dialing, lower churn, or higher returns. Real demand means real scaling.
Chapters
Most people have this problem of solving problems that don't exist. This is probably the number one reason why many digital business owners fail in their business very early, because they come up with a product or service that doesn't have demand or that doesn't solve a problem. So I'm a very B2B-focused guy. Like, I actually help businesses make more money or save them more money. And I like to work with businesses who have tangible outcomes So there is no more guesswork. There is really no more, you know, if what kind of situation. It's very clear, like, hey, you know, your software helps them dial 5 times faster. Yes, that's a clear result. Hey, your software can help somebody decrease their churn. Oh, you're investing in real estate and that gives them 8% return. Awesome. Like you help them lose weight and here is the result. Like I like to work with offers that have tangible results and they scale really fast because of they actually solve a real problem.