Quit Your 9-5 with a $1 Digital Product? 🚀 Luna Vega’s Etsy Formula EXPLAINED

What's going on? What's going on, everybody? It's actually tuning into this podcast. First of all, guys, welcome back to another episode of the Nikhil Sai Show, which is hosted by me, the Nikhil Sai. And guess what's going on today? We're back with another amazing special guest. The guest who's jumping on podcast is expert when it comes to helping regular people build an online business and actually make it successful. I mean, she has a very unique formula to launch an online business. She's been a digital entrepreneur, educator, and creator of the Etsy Selling Formula. And she's empowered over 1,200 people online to start and scale their online businesses. Pretty famous on Instagram. We are going to talk very unique things about how to actually go about building short-form content, how to evolve in the fast, you know, changing digital selling space, and, you know, be up to date in the world of AI. Let's not waste any more time and actually let's welcome Luna Vega. Hey Luna, thanks for joining us today.

Hey Nick, thanks for having me.

We are stoked to have you, and I would love to get into the technical details of how somebody can build a digital product business and create short-form content and all that good stuff. But before that, can you give us some context? Who is Luna? How did she start? What's your journey like overall to this point?

Well, I'm definitely not an overnight success. It's been a very long journey, and I actually started in the e-commerce space where I dabbled with dropshipping. I also did some affiliate marketing. I did print print on demand, but all with the Shopify route, if you will. And I had a few successes here and there, but I just couldn't crack the code. And then actually, it's funny, like one day out of frustration, because like I had just made a bunch of money and lost it all on Facebook ads once again. And I was like, you know what, I'm going to go on Etsy. And I mean, Etsy changed my life because it was one of those platforms where I wasn't really taking it seriously, because in the e-commerce space, it's not very, it's not taken seriously. It's like handmade marketplace, more artsy and whatnot. And it completely changed my entire perspective. I realized that it was way more beginner-friendly because there were a lot of things I didn't have to worry about, like email marketing or having like, you know, good landing page optimizations. Like essentially what happened is that with Etsy, I was in, I was able to like focus on truly what mattered, which was like uploading good products, right? Versus when you are doing e-commerce all on your own, there's so many different variables that you have to be conscientious of that it does make it harder. And then I don't know, it's funny because like, I mean, I got pretty successful. I was able to build like a 6-figure business in just under a year and then scaled 7-figure by having multiple shops and multiple stores. And then I was kind of like paying attention to what was happening on TikTok. And during the pandemic, I was like, oh, I'm going to go on TikTok to share my journey. Simply because, you know, I was kind of isolated on my own and I was like, okay, I'll just like start sharing. And I blew up and like the rest is history. And then I've been able to like teach other people about Etsy and it's been pretty incredible.

Yeah, that's really insane. I mean, this is what I think a lot of people miss and, you know, which is they only see the, you know, front-end poster and they see like, oh wow, that's an overnight success. But in reality, you know, it took years and years of hard work and guess testing and so much money made and lost, you know, before you get here. So yeah, that's so good to actually know. Now if somebody is listening, right, I mean the digital space, especially the e-commerce space, is changing so fast, right? I'm assuming what used to work back in the day, like 2017, 2018 when you were starting, to now, the game has evolved a lot. So if you have to share what's working right now, how would you describe it?

Yeah, I mean, so within the Etsy space, things have evolved, but not as fast as they have with Shopify. But the main change is that folks used to be able to get away with uploading kind of like mediocre mockups. And now you kind of have to put more effort into what you upload because obviously shoppers are way more sophisticated than they were just like several years back. And you also need to find ways to outsmart your competition by perhaps looking at kind of thinking outside the box, if you will, and not like being so obvious. But Etsy is a very, I would say it's a more design-centric platform. And what I mean by that is that you always have to be attuned into what people are actually purchasing and what is in demand. And then enabling, like finding a filter to like make your listing stand out. So that's from an Etsy perspective. But what I'm seeing now, and I'm actually super excited about because I'm starting to teach this within my community, is people are using Etsy as a lead generation platform. So let me explain. They're launching digital products. So let's say it could be like an HDHD planner, or actually I've even seen like make money online. Listings, right? Where it's like, okay, 1,000 digital product ideas and they make it $1 or $0.35. But then when you actually purchase it, it's a PDF with a link, but the link is a lead capture. It's like a lead magnet. And then you get your product. And it's absolutely genius because with the rising cost of advertising, social media is definitely more competitive now with short form than it was like just a few years back. It's a great way to tap into pretty organic traffic and building your email list and also testing demand without putting a lot of money up front, right? Or yeah, so I mean that's what I'm really excited about.

Yeah, that's pretty cool. I mean we know the number one problem when it comes to like e-commerce or selling anything online is advertising cost. And if you could offset that through organic, or I would say the hybrid organic like you mentioned where you're selling something for a dollar just to get the customer, I think that's a pretty cool strategy. Now you've analyzed, I mean, you've helped over 1,200 people, so you know like the playbook of what makes somebody successful and what makes somebody fail when it comes to creating their store or launching their product or getting their digital presence right. If you have to differentiate between successful students of yours versus the people who actually fail, what's the difference? Like what's the mindset, what's the execution difference between both of them?

People who are successful, they know their why. They're, they're, they want to be successful. They are willing to do what it takes to make it happen. And when they have setbacks, they push through the setbacks and they also are pretty consistent. Like my best students, they work on their store every day. They actually watch the content. They learn versus folks who aren't successful. They get easily overwhelmed. They get easily distracted and easily discouraged. And I would say, I think we all go through that phase. Like I also went through that phase at the beginning, but comes a point where it's almost like the point of never turning back where you tell yourself, okay, I'm in it to win. Because if you don't have that mindset switch of I'm in it to win, doesn't matter what you do, you're always going to self-sabotage yourself.

Yeah, that is so true. Oh, very interesting point. Now I'm kind of curious, you have built a significant decent size of following when it comes to Instagram, and not just on Instagram but even on TikTok. Like you said, you were taking advantage of the short-form content, and you know, it's changing so fast, right? Like even in short form, the trend is moving so fast. I mean, with AI engaging videos, viral videos, short-form videos coming up. So how do you see the short-form content as a and what's your playbook to actually build a short-form following in social media?

Yeah, so I mean, my playbook is changing. And when I started, what really helped first and foremost, I was like the first person who talked about Etsy on TikTok. So that really helped me. And at the beginning, I was like testing different topics. And also what helped me as well is that my print-on-demand product was jewelry. Like at the time, at the time you could sell jewelry on Etsy. It's changed a little bit. Like it's a company called ShineOn, which is out of Florida. So I had like a very unique voice and I would still, I would say that still resonates in today's day and age is like everybody's saying the same thing and everybody is saying it the same way. So when you're starting out and this could take experimentation, I mean, it's certainly took experimentation on my end as well. You really need to have an edge, right? And also at the very beginning, I didn't hold back. Like I shared my best tips. I shared things that was really like cutting edge. So that's what helped me get really good traction on TikTok. With Instagram, what I did actually, what I did, which ended up, everybody ended up copying, was that I did this formula where I would show product, I would show how much it made, I would show like from the spy tool and then I would show people how to do it. Which now like you can't really get away with that. Like it's like, it's kind of played out. But like I'm, I, yeah, last summer, like that's how I blew up because I was the first one essentially where like, I know people have a short attention span, but they want to see the potential. And if you show them this product, how much it's made and how you make it, that really helped me go viral. So it's almost like, you have to figure out formulas and you have to figure out as well that people have short attention span. And I would say it's definitely evolving because what used to work last year where it was like more like quick size bite, now it's really, it's changing towards storytelling. Like you have to tell a story. Like there's a lot more visual effects involved. Like even TikTok, it's changing into like more vlogging. So like, Personally, like, it's funny because I'm finding myself having to kind of like refigure out what I'm doing this year, like having to like, okay, I need to re-experiment new things. And it's funny because I'm in a different position now because like my business is growing. So I don't have like the bandwidth I used to have a year ago to experiment. So that's, that's kind of like new challenges that happen, you know, as you become like a 7-figure entrepreneur, it's like, you have more to manage and you have to like figure out how to still keep your edge.

Yeah, but the time is still same. Your income grows, the task grows, the task is good, but the time still stays the same 24-hour window. So how do you think about prioritization in this type of situations where you have more happening but you still have to innovate? I think that's a constant challenge, especially people who are trying to go online. Like they have the day job and they're trying to start a side hustle. They have a lot going on, they still have to prioritize this new thing. So what's your playbook in terms of strategizing and playbookizing in terms of like what needs to be done first?

Well, if you have a 9 to 5 and you're just getting started, it's very different than the situation I'm in. I would say if you have a 9 to 5, you have to only work on one thing and only prioritize one thing. Most people get overwhelmed because they're trying to do it all. So they're trying to like do social media, They're trying to create an email list. They're trying to launch their product. It's too much. It's not, it's not manageable. So for me, for instance, the reason I like Etsy for beginners is because it teaches you how to create products that people are going to want to buy, which is the number one skill set you need, right? And I would say most people, even with digital products, they don't have good offers. Like that's their number one problem, the foundation, like your offer doesn't work. So they go on social and they might be getting traction on social, but it's not converting in the backend because their offer sucks. Right. So, and part of the problem is, is that you're right. When you do a 9 to 5, you don't have, um, you don't have brain capacity, right? So you kind of have to pick your battle. Either you like go all in on social and you build and grow an audience knowing that it's going to take time because you don't have the expertise yet. And it's just only through repetition, right? Or, or you hire someone to help you, or you take the other approach of like building a product, but then testing it maybe like inside Facebook group, getting feedback from people, like being active somewhere so you can get feedback on your product, but you can do both simultaneously. And this is why most people fail because they try to do both simultaneously and it's too much to handle. And the other thing I would say is also focus on sales first. Like people are very marketing driven, but they are too scared to sell and you don't have a business until you're ready to sell.

That's so true. Yeah. And that leads to my next question, which is there's so many Etsy stores, right, that haven't made a dollar online and they might be listening to this podcast. If you could think about the situation when you made your first sale, right? Which was the game-changing, I believe the pivotal moment where you were like, wow, this actually works. How can somebody go from that situation where they're still figuring out to actually saying, boom, I got my first sale?

Yeah. Well, for me it was very different because I had been testing on Facebook and when I went on Etsy, I went in with like 200 listings, like from one day to the next. So I already had like a huge library. And also, like, I had tested so much on Facebook that I kind of knew more what I was doing, right? The problem I see is most people, they upload things with no data. They don't understand that when it comes to the online space, data is everything. You need to research, you need to know, um, you need to know numbers. Like, it's not because I guess people get confused and they think, oh, 'Yoga is a good niche. Let me upload a cute yoga t-shirt.' But that's not how it works. Like, you need spy tools, you need to look at sales volume, you need to understand as to what people are buying, and then you need to make it better than your competition. And so that's, I think, where the knowledge gap is. Like, people don't understand that, whether— I mean, any kind of store, whether it's handmade, digital products, or POD. And I would say as well, the same applies with like traditional Shopify store who might find themselves in a need. Actually, I made that mistake. I made that mistake early on. I don't know if you know, like, actually that's how I know Adrian, uh, Brambilla. So in 2017, I had a Shopify store where I was selling crypto t-shirts because back then that's like the early days of like everybody talking about crypto. And like, if you looked at Google Trends, it was like, wow. So I was like, okay, Yes, I was like, that's where the opportunities are right now, crypto, right? Because that's what we're told, like, by the book. But what I didn't have is obviously I didn't have access, like, there was no sales data on whether or not people were buying that. So I actually went all in. I built a podcast, I built this beautiful website. I knew a lot of people in the crypto space, like, I like got really embedded in that niche. So two things happened. One is I realized, well, Turns out if you have crypto, you're probably not going to wear a crypto t-shirt to advertise that you have crypto. It's like, that's the best way of getting like, you know, robbed or hijacked or whatever you want to call it, right? So problem number one. Problem number two is I didn't understand my audience, right? Like they're more interested in like trading. I should have created a trading offer, which I didn't feel comfortable with, or chilled some coins, which I also did not feel comfortable with because that was my face. So that would've been more profitable. So essentially we're taught niche first, but I've actually learned it's not niche first. Like first you test and you test as many ideas as possible, whether it's digital or whatever, like have like a general, like I like to start a general store. Obviously it has to fit also like your personal, you know, preferences or whatever, but you have to test and to see what's gonna actually get traction. Versus like pigeonholing yourself early on. That's what I learned, like the really hard way.

Yeah, that's an interesting story. And it's quite interesting because I think many people go through the same phase where they are like uninformed optimism when it comes to the idea they have. But then once they stick to it for long, they realize like, oops, nobody wants it, right? But they've gone too deep into building it, right? So it's pretty cool. Now, like you said, right? Like Etsy is a very creative, like artsy type of situation, right? How do you find inspiration for creatives? I think the differentiation factor in Etsy really comes down to the offer and the way you're presenting it, right? So the offer comes from, like you said, buying and getting the best data possible and finding the best offers. When it comes to creative, to differentiate yourself, what's the biggest suggestions you have for store owners who are trying to sell on Etsy?

It's actually not rocket science and you don't have to be super creative. It's just a matter of blending ideas together. It's almost like putting pieces of a puzzle together. Like, oh, this is selling well. This is selling well. Would it go well together? Yes. Blend it. That's it. Like, that's, that's one part of it. And then the other part, which now actually with AI, you can do so much, is having different mockups to make your product stand out. So for instance, like, because when you do print on demand, everybody has kind of like the same photo mockups. And actually putting in extra work to make yours look different and more high-end and really leveraging the power of AI does make a difference in today's— and it's going to be more and more, it's going to make more and more of a difference. And the reason is, is because to a consumer, if their eyes see kind of like the same thing, right? Or like the same kind of mockup, it doesn't help you stand out. But if your mockup looks different where it feels like, oh, this came out of like a super minimalistic design magazine, it's going to just attract you more, like you're more likely to click on it, right? So that's what I'm really seeing is changing now, right? Like folks having to put a little bit more effort, but you don't also have to be super creative. I mean, I think you come to a point like me where it becomes like your sixth sense because I have so much data, like I've uploaded thousands of listings. I also work with like thousands of students. So like, I know what works that like, it's, and that's the thing. It's like, it's a bank of data, which I'm sure you have with offers or landing pages or whatever. Right. So like, that's the thing. Like the more experience you gain, the easier it gets because you become like a bank of knowledge. And so folks, once getting started there, they're frustrated, but they don't realize, well, you're building your bank of knowledge. Like, don't, like you do need the right knowledge, right? Like, so foundation, right knowledge. And then build your bank of data, essentially.

Yeah, that's pretty cool. I mean, volume negates luck, right? So yeah, cool that you actually mentioned it. Uh, now, like you mentioned initially, right, like the big e-commerce guys, right, who are doing like 8 figures and all that big numbers, they are on Shopify and they do primarily use their own media, clippers, viral content, influencers, paid ads, and whatnot. When it comes to Etsy stores, there is a misconception which I believe you know, which seems to be broken. I would love to know your opinion, which is Etsy stores are like more of a side hustle. They couldn't really scale. The scalability doesn't exist. There is a limitation to the traffic. I would love to know because you have scaled dozens of Etsy stores for yourself and for your students. I'm curious, what's the scalability here and what's the playbook to actually grow this business?

Yeah, so there's multiple methods and actually you can easily become a 7-figure seller on Etsy. Right? The thing is, is like, not all products are created equal. And so it's going to depend on a few things. Like, it's going to depend on what category you're selling. And also, what else? Yeah, and also the demand, right? So that's, that's the factor. And then as far as scaling, so at some point, yeah, you can kind of like, reach What's it called? Not a bottle. Like you can reach, what's it called? Like when it's like a cap. At some point you can reach a cap, but when that happens, actually what you do is just like you open a Shopify, right? And so for me, like the way I see Etsy is like it's a launchpad and yeah, you can totally have like a 7-figure business. It's just like up to you to figure out what you want to do next. But then once you do, like you can definitely like have your own Shopify. Build your email list from Etsy, like build your customer list, and then you can start running ads or you can also start selling on Amazon and Walmart. But at that point, when you do that, it's always better to have leverage and be able to hire a team. And it really depends on your personal preferences as to where you want to take your business. Because I mean, yeah, because it can, I mean, yeah, I speak from experience, like then it can like become super overwhelming and Amazon and Walmart, And Shopify are all different beasts, like different beasts, different, they work differently. I mean, it works differently than Etsy. So you also have to like keep that in consideration. But I think for Etsy, like, yeah, I think for Etsy, the beauty is that you don't have to worry about all the stuff that Shopify guys have to worry about, which is like email retargeting ads, building like landing page, advertorial pages. Like, I mean, it's a lot, right? Like they make, they definitely make, they can make like 8-figure, even 9 figures. But I mean, sometimes like more money's not necessarily the solution either. You know what I mean?

Yeah. Yeah. I see that. Yeah. That makes total sense. So I, yeah, like you're absolutely right. Like so many e-commerce entrepreneurs I know have really crashed their stores because they were trying to spread too thin, going into so many platforms at a time, trying to figure out. Like you said, I think it's one at a time. Like you mentioned, I think Etsy is a good product launch, it's a launchpad, make yourself validated with this. And if you want to get serious on that product and you see a long-term demand, then sure, you could build a larger store. Otherwise you could keep making the money from Etsy. So that's pretty cool. Let's go into a different set of questions. If you have to mention the tools you use to manage your clients, your project, your productivity, what would that be like?

For my info product or for my Etsy?

For your entire business.

For my entire— well, I have to like, practically I have like two businesses. Like I have the Etsy side of things where I manage my store. And then yeah, so my info product, I mean, I use Kajabi. Um, I haven't switched to GoHighLevel, but I'm not sure I want to. Um, Slack for my team, ClickUp for productivity. Uh, ActiveCampaign, which I'm not a fan, but it's one of those things that once you're in, it's really, it's really hard to get out. And what else? ManyChat, obviously. And yeah, you mentioned clipping. I really want to get into clipping. It's been on my to-do list forever.

What about the Etsy side of the business when it comes to—

Yeah, with Etsy. Yeah. So I use a tool like, uh, for spying it, Everbee. I also use another tool like Allura. Then I use a tool called Vela, GetVela, which is like, it helps you like manage like all your different listing, all the different tags and whatnot. I like the mockups within that platform. Um, and then Slack for my team. And then we use Trello to like keep track of all the different designs that we're uploading.

Mix. Makes sense. Okay, let's get to the next section of the question, which is what's your average day look like? Like, walk us through your daily routine.

Oh my God. Well, right now I'm doing a lot of content and that's driving me bananas. So, oh yeah, yeah. So lately my days are review scripts, uh, shoot for like 4 hours, and then, uh, meet up with my team, like my Etsy team, to go over like the plan for the day, like what we're going to be uploading, whatever, customer support stuff if there's any issues. And then by the end of the day, I kind of like check in on folks inside my community to see if they have any questions or answer questions. And then also catch up with my team who helps me with managing my info product. So yeah, it's a lot.

I mean, your content creation itself, when you're trying to do it for long, that creative juice, you know, it's it goes like you kind of feel exhausted after a couple hours trying to speak to the camera. And I get, I can tell you that.

Yeah. I, I started going, I was like, okay, I'm gonna do YouTube this year because like I said, like short form has been pretty unpredictable. And let me tell you, I mean, I'm gonna, I'm gonna suck it up, but yeah, it's not easy.

Especially, I, I think the transition is also like a big deal, right? Like you going from, short-form-focused creator to now actually speaking to the camera for 15 minutes at least for each video. It is a lot. But yeah, I'm sure you just figured out, you know, it's just a matter of time. Volume negates luck once again. Uh, if you could go back, Luna, to talk to the 20-year-old yourself, right, who is young, who's excited about, you know, getting successful in life, and what would be the number one suggestion you would give yourself?

I would tell her to start sooner. I think for a really long time, I was all over the place. And because I didn't know what I wanted to do, like I stalled my, like starting things. And also confidence that you're going to make it happen. Like for me, for a really long time, I wasn't confident that I would be able to make it happen. But really what changed is like networking and meeting like like proper legit, like 6-figure, 7-figure entrepreneurs. And that shifted my mindset because you can see something online and on YouTube, but it's not the same until you meet people in real life. Because most people who are in your world don't know that it's possible. So they can impact your mindset. They can, because they're gonna be like, oh, you're dreaming this. And like, without realizing that it, it really hurts you to hear that, right? Like it does affect you. So I would almost say don't tell anybody what you're working on. Keep it a secret. Try to hang out with other weirdos who are into digital marketing or whatever, because that will make all the difference in the world and just go for it. Yeah.

Yeah. Yeah. I, I agree. I think people outside the, the, the zone of what you're trying to achieve, they won't get it. I mean, that's how it is supposed to work, right? Like only the Etsy 6, 7-figure entrepreneurs will understand what you're trying to achieve, right? And they would support you. But if you talk to an average guy or girl and say, hey, you know, I'm going to build this online store and make money, they're going to be like, get back to work, right?

But even now, even now, I don't feel understood. Like when I tell people like how much I work and I'm like, yeah, I work on weekends and all that. Like people are like, what's wrong with you? And I'm like, well, I don't know, like, I enjoy what I'm doing and that's what it takes. So like, I don't like— it's funny, like, yeah, like, I do have a lot of privileges and I can like travel the world and my life is definitely different now. But like, I'm always like striving for more and I'm always pushing for more. And even to this day, like, people judge you and you just like everyday people and you just have to be okay with it, you know, like, well, you don't get it.

I think that's one of the first few traits of being a successful entrepreneur is not letting other people's opinions change your actions. Yeah. Once you put a shield in between and say, okay, this is what they think about me, but I don't care. I'm about to do what I'm about to do and that's who I am. I think it does change the game. I believe a lot of so-called wantrepreneurs, right, who want to do something, stop because of the same opinions. And I think that's what differentiates entrepreneurs from wantrepreneurs. Because they're still wanting, but they don't take action because they're always thinking about that one guy or one girl and their opinion and what they will be seen as if they lose and whatnot. But I think entrepreneur definition itself is you gotta take risk, hopefully for the profit and a successful business, right? Which is yet to be.

And the nature of it, if you decide to go on social media, you are going to have haters. Like, you can't avoid it. Like, it's just, that's just the nature of it. And It's not easy. I'm not going to say it's easy. Like I have, I have days I get upset by it, but you just like develop a thicker skin and yeah, it's almost like you, you can't care. Like you can't let it get to you because yeah, I mean, I think at the beginning I used to get way more upset, you know, and used to take it very personally. But then as you get, as you get bigger, you realize like, okay, well nobody's immune to this and it's just part of the game.

Yeah, 100%. I think a better perspective I've built as I go continue to deliver value online is people below you are the one who hates you. Like, most of the times, people who come and write those long comments and throw all the hatred they have and say all the bad stuff, they're probably like losing in life, have no hope, and all they do is to just scroll on social media and see whoever is doing better than them and start trashing them because they can't do it or something like that overall. So that gave me a much better perspective, saying, oh, That's a winning, like, that's a losing person. And if I'm trying to be a winner, why would I take their opinions on how I should live my life? Or how can I give them some—

It's not even that. I, you, that's part of it. But the other part of it is like, they don't know what they don't know. So for instance, I did a video. I did a video where I was like, oh yeah. Um, I was telling people how to use like ChatGPT to create, uh, funny candles, like sarcastic candles faster. And this woman on my YouTube, she was like, I tried selling candles for 1 year. It doesn't work. It's saturated. And I'm like, yeah, because you probably are not uploading it correctly and you don't know what you're doing. So that's, that's the problem. Like you think, you know, because you tried for a year, but you've been doing it wrong for a year. So people think they know because they weren't successful at it, but it's like, it's not because you weren't successful at it that it doesn't work. If you weren't successful at it, simply you don't know how to make it work. And I mean, that's a really— that like really hurts your ego, right? Like that's something you don't want to accept.

Yeah, I'm with you. Yeah, I'm with you on that. Let's go with the next question. Um, if you have to share your life's biggest mistake and save us, uh, from making that the same mistake, or, you know, save us from repeating it, What would that be?

I mean, I don't know. I've made so many mistakes, but I think that's why I'm here, because I made a lot of mistakes. I wasn't afraid to make mistakes. I mean, I spent too much money on ads. I gave— like, sometimes I gave up too soon. I made all the mistakes in the book, but I think That's why I'm here. Because I think at some point you have to be okay with the mistakes you made and just like realize that it made you who you are today.

Makes sense. Appreciate that. And if you would have to share your life's biggest achievements and next big goals, what would that be?

My biggest goal?

And your achievements.

I mean, I would love to help as many people as possible. help them give the middle finger to their boss. That would be awesome. Help as many people as possible, like, get out of the matrix. I, I, I love it when, like, folks inside my community— actually, it's really funny. Like, I have a lot of women who, um, do Etsy and they'll tell me like, oh, my husband was laughing at me when I told him I wanted to start an Etsy store. And then they end up working for their wives. I love those stories because they're like the little hater, and then they end up working for them, or they're like, oh, you're going to have to start paying the bills now, maybe, because you make great money.

Great Gatsby moment.

Yeah. So I love that. That just makes me so happy to be able to share and help everyday people who might have struggled in the past and like for them to like see results.

That makes sense.

That's the best feeling in the world.

What, what inspires you, Luna? Like when you wake up to, to sit in front of the camera and shoot content for hours, show up for people and coach, what is the main inspiration source for you?

I don't even know. I just love it. I mean, I, I think for me it's because I've, it's, there's like a creative aspect to it as well. Right. Um, I, I love sharing my knowledge and I just enjoy not having a boss. Like that's, I mean, that's the other thing. And I love, and I love telling other people of like, listen, there's like another way. You don't, I mean, for a really long time I was like a corporate drone and I worked in New York City. I had a, very cushy salary, but I was miserable, like working like 60-hour-plus week, like, and I worked on really big accounts, like for digital advertising agencies. But what I hated about it was the fact that I wasn't taken seriously because I was a woman. I'm short as well, I'm petite, so that didn't help me. Like, so it's like you're in a room full of a lot of people with really big egos thinking they like know everything. And now when I go on LinkedIn, I just have this little grind cuz I'm like, I make way more than you do. I love that. So I wanna, it's almost like I wanna help like all the underdogs, right? Like, I don't know, it's just like that little like rebellious side of me where it's just like, I wanna help as many people as possible, like have that feeling of firing their boss and going back to their, to their coworkers and be like, haha, who's laughing now?

Mission statement overall. If somebody is listening to this, right? And they're like, yeah, this is cool. I want to start my own Etsy store or learn how they could build a digital income. How do they find you and where do they connect?

I'd say start with my YouTube channel, Miss Luna Vega, and, uh, watch my content on YouTube. I think that's the best way. And then in it, you know, you'll have access to some of my free trainings and you can go from there.

But yeah, pretty cool. Someone listening this far, what was the one last thing you would like to share to conclude the whole podcast for today?

Uh, I would say don't ever give up and don't let anybody spoil your dreams because the minute we stop having dreams, that's when our light dims and we just feel depressed and So fighting for your dreams is not easy. It really isn't, but it's so darn worth it once you get there. So fight back. You got this. Love that.

Love that, Luna. Thank you so much for a pinch of inspiration in the end and raw feedback and explanation about ups and downs about your journey and how you have done it. And thank you so much for helping over 1,200 people and I hope you continue to do that and hopefully teach a million more people about how to build a successful online business. I think it's a great way to impact the world and give the people the freedom they deserve. And guys, hopefully you enjoyed the podcast and learned a little bit about content creation, building your own successful Etsy store, and the alternative way to digital income where you don't have to be super technical or anything else. And if you liked this video, please make sure to share this with your friends. Who might be looking to build their own Etsy store and whatnot. And make sure to follow Luna on YouTube, and I'll be back with another amazing guest just like Luna on the Retail SciShow. So consider subscribing. Bye for now. Thanks, Luna, for jumping on.

Thank you.