Nikhil Sai explains why every business needs a sales funnel: a structured process that guides prospects toward action. Russell Brunson claims funnels boost conversions up to seven times versus regular websites. Funnels enable lead generation, automation, and upsells that increase customer lifetime value.
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What is a funnel and why it is so important to have a funnel no matter what business you are in? Hey guys, this is Nikhil Sai. Welcome to this video. I'm here to explain you why you really need a funnel no matter whatever business you are doing, right? So first of all, let me clear this word funnel because a lot of people are obsessed with this word but they never knew what is the actual meaning, right? So funnel is simply the process of sales, like warming up the potential customer to take a specific action without confusing them. right? So what really happens when it comes to usual sales process, which is traditional, they just check out random people and trying to sell, which is not really good, which is not efficient. Customers are becoming smarter and smarter each and every year, right? So you need to come up with specific tactics each and every single time to have best efficient way to sell your product and service, right? So having a funnel is nothing but creating sales processes and having automation in place Maybe to generate leads, to have sales, to get them to register for webinar, to put in their credit card details, to get them to buy your upsell, downsell, and increase your average customer value. It doesn't really matter, but having funnel will help you to increase your sales dramatically. Like already our grandmaster Mr. Russell Brunson did a test where he tried to test out a usual difference between a website and a funnel. There was amazing results. Like literally he announced that at least there is increase of 7 times conversions if you use a usual funnel, like picking up the random information from a website. Like, literally, you may say like, Nikhil, I'm already making good money, but potentially you're losing a lot of money on the table, which I don't really want you to do that, right? So you can upgrade to funnel right now because this is the best time of any digital era for you to upgrade to funnels and increase your sales dramatically, right? And you may be like, I already have a good website and it is converting well, why do I need a funnel? Is that so important? Let me put this on the table. If you don't have a funnel, on a long run, like let's say after 5 years, your competitors who are already bidding on the same amount will bid for more price because their average customer value is much more because they use upsells, downsells, they have continuity programs. So they can spend more to acquire a customer. Where you use a normal website where there are a lot of distractions which confuses your customer, where you potentially lose a lot of people on the table without they do any transaction. That means if you upgrade to funnels right now, maybe you can increase your average customer value by creating upsells, downsells, and like having that continuity with your, with your customers. Then you can literally spend more. In the mean, on the long run, you can sustain the business. I'm very sure, like let's say consider today it's like July 2020, but maybe after 3 or 4 years you won't be sustaining in this saturated market without a funnel. I'm very sure about that thing. Like funnels are currently booming. So no matter whatever business you are in, like let's say you're a fitness trainer, you should have a lead generation and sales page. Let's say you are a real estate investor, you should generate leads of people who want to invest. Let's say you are maybe an insurance agent, you want to generate leads of people who want to get their insurance ready, right? So no matter what are the business you are in, you should use a funnel. And maybe you will say like, Nikhil, I can do the same stuff from website. But let me put this on the table, websites are confusing. There is no end goal, there is no clear call to action where people who land on your site will be confused and they don't take any specific action. They'll lose, like you lose the traffic without owning it, right? Let's say in a funnel, it's a more organized way of sales process where people will take a specific action. You can generate leads, make sales, have them to purchase your continuity, and upsell, downsell them, whatever you want, right? So I hope this made sense, guys. So let's upgrade to funnels. So yeah, this is Nikhil Sai signing off. Looking forward for the next video. Thanks, peace.
