Building reliable operations isn't just for selling your business. The same systems that make a company sellable also create a profitable, low-stress lifestyle business. Buyers and founders both want a machine that runs without 60-hour weeks.
So this applies even if you never intend to sell your agency or have no idea if you're gonna sell your agency, right? The reality is, is that operations works the same whether you want to sell or whether you just want a highly profitable lifestyle business cash flow machine. The operations that you're gonna need are exactly the same in both cases. So you might as well build the ops and then figure out what you wanna do with it later because operations is the unlock. I love the word that you said, which is reliability. Right? Operations is what takes you from like a one-person genius just figuring stuff out every single time to a repeatable profitable machine. That profitable machine is what has enterprise value. That profitable machine is what somebody would come in and spend money for. What they're not going to spend money for is a 60-hour work week where everything's a shit show and it relies on you to keep the whole thing going. Nobody wants to buy that, right? And you don't want to run it. It sucks.
BURNED $1.5M in his 17years online #digitalmarketing #entrepreneur #onlinebusiness
