Why Most Marketing Fails And How AI & Psychology Fix It.

a marketing campaign and the strategies you would actually use to create a marketing campaign, a sustainable marketing strategy for a business, how would that playbook look like?

I mean, really, the simple thing is, first of all, understanding your customer.

What would be the main key component here? Do you want to focus on product specification? Do you want to focus on customer pain point?

If you understand your customer and you understand what their needs are, all you have to do is tell them you can solve their needs.

What is the most common misconception businesses have about their customers when, when somebody's trying to create marketing campaign?

The most common misconception is, is you can convince somebody to do something that they didn't want to do in the first place.

Walk us through, how did you land them as clients in the first place?

Really, it's all about relationships.

How do you see marketing being impacted with AI?

AI's been here for a long time. We just now are being much more aware of it.

If you could share one of the biggest mistakes you have done so that we can avoid.

Biggest mistake is trying to please others.

What's going on? What's going on, everybody who's actually listening to this podcast right now? First of all, guys, welcome back to another episode of Dheenik Kilsai Show, which is hosted by me, Dheenik Kilsai. And guess what's going on today? We're back with another amazing guest. I mean, this is going to be an interesting journey for you to dive in, so make sure to stick around. We're going to talk a lot about AI marketing, workflow automations, marketing strategy, building businesses from scratch, paid media, email marketing, you name it, we're going to cover it all. The guy who's jumping on has started his path in military, then government, and then got into corporate. And from the last 15 years, he's living his life on his own terms, helping other people with marketing. And he's very good in terms of building sustainable marketing strategies, especially understanding the customer psychology and building marketing which is evergreen and can build you positive ROI when you're marketing your own products and services. So we are talking to none other than Mr. Marketology. Let's welcome Jeff Bale. Hey, Jeff.

Hey, how you doing, man?

I'm doing great. Appreciate you giving us your time today. Stoked for your journey.

Hey, thanks for having me on. I'm really excited about being on this show. You've interviewed some great guests.

Yeah, absolutely, Jeff. I mean, you're among one of them, so I'm stoked. Before we get into the marketing nitty-gritty stuff and all the juice required for our audience, We would love to hear your backstory. Like walk us through how was your childhood? What actually prompted you to get into entrepreneurship? Why did you choose to join the military? Give us like a background of your story. If you could sum up, that would give us context of who you are as a person and how did you become the person you are?

Sure. I'd like to say that I've actually lived in all aspects of marketing. So I've sat at all seats at the table and it's been great. I mean, I started off. You know, high school, went into the military because they said that would've been a good choice for me. Um, they said that I should went to college. So I went to college, got a master's degree in marketing. Um, from there, got out the military, went to the government sector, uh, actually marketing to the military. Um, and while in that sector, uh, I did websites and, and funnels before funnels were called funnels. Now this was in the '90s. Uh, for military websites and so forth. But from there, um, got, uh, pretty much into the agency world, worked with a real, real good agency, one of the top agencies in the United States, um, at that time. Um, and agency work was great. I mean, learned a lot about how, um, that worked in regards to building large companies. And then from there, went into the in-house sector. And the in-house sector, basically I was sitting as an executive, uh, within some corporate businesses. So I got a chance to see the, the, the other side of the table. So the agency side and, and the executive side or the in-house side is totally different, you know, and, and they look at things totally differently, even though it's going toward the same goal. And then from there, did some freelance work, uh, also started my own business back in 2005. Um, and so from there I did consultations, I did integration, uh, implementation. So all aspects of that, building an agency. And then the last and not least, uh, fun part of it. I'm a marketing consumer, just like all of us. We consume based on marketing messages. That get us intrigued and, and we, uh, take action based on that. So I'm a consumer and I like to look at things from all of those aspects when dealing with, uh, different businesses because they all matter. Different vantage points matter. So, you know, I've sat at all seats at the table. My journey was every time I was in a seat, I was like, there's gotta be something better. And each time somebody's challenged me to where if it's something better, you need to show me something better. And so that gave me a challenge to move as I moved through the different seats of the table of marketing.

Yeah, love that. Love that, Jeff. That is so interesting journey. I mean, very unique dynamic of roles and responsibilities you have gone through to get to where you are. So definitely we will deep dive. Now, if you could simplify, okay, a marketing campaign and the strategy you would actually use to create a marketing campaign, a sustainable marketing strategy for a business, how would that playbook look like so our listeners could maybe sit down and plan their own?

Yeah, I love that. I mean, really, the simple thing is, first of all, understanding your customer. Now, it's simple, but a lot of companies don't like to do it because they want to overcomplicate it and they get, they buy into the marketing hype as well. So they buy into, um, these magical words or these magical campaigns, but really it's this simple. Understand who your audience is, understand their needs, Understand your company and the benefits that you provide to those needs. And then you basically craft a message that speaks to those needs. You give an offer that solves those problems, and then you give them a way that they can go through a journey to actually do business with you. It's really that simple. You know, we complicate things by saying, well, we gotta do these type of ads or we gotta do this type of, of camp. All of that is great. but that comes after you understand your customer or your audience. You understand their needs, you understand your company and what it provides and how it can benefit those needs. Then you speak to those needs, offer a solution to those needs and give them a way to do business with you. It's just that simple.

Yeah, it is. I mean, I love the simplification you have done and there's all those marketing gurus on the other side saying you gotta fill the 750-page checklist to realize who is your customers. And here we are. Talking with Mr. Marketology himself. Okay, that's great. So in terms of marketing, I would love to know what would be the main key component here. Do you want to focus on product specifications? Do you want to focus on customer pain points? Because you've been launching a lot of campaigns with your clients in the past 20 years. I'm curious, what should be the key focus when you're trying to put a message out overall? Because I talk to a lot of product owners I mean, all they want to do is brag about their product, but I believe that's not the best form of marketing. So I'm curious, because you work with such a variety of brands, including governments, I'm curious on what actually is the right way to position your product in the marketing space.

I love the way you said that, because a lot of companies do that. They go in a room and they say, look at me, I'm the greatest, look at me. And actually that is not the best way. If you understand your customer. And you understand what their needs are, all you have to do is tell them you can solve their needs. To be honest, that's all they care about is solving their problem. So listen to their needs and then speak to that. If a person is hungry, offer them food. You don't have to say, well, I graduated from this culinary school and I did a tour in France and I— who cares? I'm hungry. I really could care less. Offer them food, and it's that simple. And then when you're offering them the food, you offer it to them where they go to eat. See, we try to make people buy what we're selling, and we try to make people go where we're selling it, versus saying, if this person has this need and they usually use these sources to fulfill that need— so let's say I'm a person that wants to buy food And I go to a grocery store to buy food to cook, or let's say fast food, I go to a fast food place, then all I need to do is position myself where they go to buy, not try to make them go somewhere. So many times I hear people say, well, I need to be doing Instagram, I need to be doing Facebook, but they sell business to business. I have yet to see somebody business to business go on Instagram and see a post and say, you know what, I need to, I need, they go to LinkedIn. Business to business is LinkedIn. You know, I have yet to see somebody that's going to buy a t-shirt from a certain store. Hey, you know what, I'm going on Reddit. I need to go on Reddit and find out where to buy t-shirts. They don't go on Reddit to buy t-shirts. So that's the key is understanding your customer. You understand their needs. You see how you can benefit it. Where did they go to find that problem solved? And you go there and say, hey, I can solve your problem. This is the answer to your problem. Because I guarantee you, I don't care how great your commercial is, how great your post is, if I'm hungry and I'm driving down the street and I smell a barbecue, I smell the grill and it's smelling good, I'm gonna buy from them before I buy from you.

Yeah, that is so true. I think that's on point in terms of how you actually put it together. You gotta sell to hungry crowd and it's not about the wrapping. It's about the product, which they put in their mouth. If it's really good, they're gonna come and buy again, right? No matter how good the wrapping looks, right? They can't eat the wrapping. Oh, love that. Love that. Jeff, real talk, real talk. I'm stoked overall. So like, what, what is the most common misconception businesses have about their customers when, when somebody's trying to create marketing campaign?

The most common misconception is, is you can convince somebody to do something that they didn't want to do in the first place. The most, in marketing, most of us think that we have a magic message because we said these words, you know, and they're gonna say, I really want that. I didn't before, but I really want that. It doesn't happen. You go to people that already have it in their mind that it's something that they, they were interested in, even if it's a small interest, and then you provide your case to show you're the best to solve that problem or to provide whatever that is. You know, I, I have yet— I just use this, and, and look, I'm not fat, so when I use these food analogies, it's not because I'm a fatty foodie crazy about food. But it really touches your, your psyche because everybody eats, everybody's hungry. That's something everybody has. So I don't care how good your steak is, how good your pork is, how good your chicken is, you won't sell a vegan on it. A vegan is a vegan is a vegan. But we try to say our message is so great, we're going to make this vegan want to eat meat. It's not going to happen. And so that's the problem. We think that because we do this great social post, we have these great influencers, we have this marketing message, these words or, or this music or whatever, it's going to make somebody that had no interest in what you have already start all of a sudden have interest in it. And we're going to go force them and manipulate them into purchasing from us. That's the misconception. Instead of saying we find the people that want what we have. Then we present to them that we can solve their problem. And so that's one of the biggest challenges. And like I said before, a lot of businesses don't want to do that hard work to find out who really wants what they offer. They want to go out to everybody and then make everybody want what they offer. And that doesn't happen.

Yeah, that is so true. But no wonder why business owners complain that their marketing is expensive because they're trying to change the behavior and changing human behavior is costly. You can't— no matter how many billions you spend, you can't suddenly make vegan people eat chicken burgers. That ain't happening, right? But if you already sell to people who are having chicken burger or they are BBQ lovers and you're getting them to eat your chicken burger, that would be a positive ROI overall because you're changing— you're already selling what they want to buy overall. Love that, love that, Jeff. And I'm curious, you have worked with a lot of like high-level companies, like I'm talking about Fortune 100 companies. Walk us through how did you land them as clients in the first place? Because for many agencies, freelancers, consultants, that sounds very far, like, oh my God, like that's something like a dream, you know, to actually achieve. So I'm curious, what was the playbook for you in terms of client acquisition to reach to the top of the ladder?

Really, it's all about relationships. It's all about getting in front of people that can help you get in front of decision makers. And your knowledge is your competency. You know, it is, you do have to know what you're doing, but really getting in the door is all about knowing the right people, having relationships. And see, if you're working with people that are executives of these companies and you do a good job, then they'll refer you to other people that's in the same birds of a feather type of thing. They're hanging around other executives at other Fortune-sized companies. So you're moving from one to another. One of the challenges is We try to do a lot of, like, let's say, social posts and things of that nature, think that they're gonna find you and all of a sudden reach out to you. And that's not how they move. They may go to a conference and they may hear you speak at a conference and then say, hey, we need them to, you know, come in and help us, consult us, and so forth. That works. They may see you on a webinar. That works. They may see an article you wrote. I see in a credible and authoritative publication. That works. But once you get in the door, most of the time it's referrals. Um, you find out who do they listen to and you get in front of those people and usually they'll refer you. That's how you get it. There's no real doing Facebook ads, things of that nature. They're not going to hire you that way. That's just not going to happen. You, I'm not going to say it's not going to happen. It may happen one in a million times. The best way is you just gotta build those relationships, have those conversations, and then once they hear what you know, then they usually, they'll say, hey, you know, we have a need for that. And the beautiful thing about fortune-sized companies, they have what, what I love to call use or lose money. So they're gonna spend money on marketing anyway. It's just who they're, who they're gonna spend it with. That's the question.

Yeah. Yeah. Beautiful. Yeah, decent. I mean, that's a real mind unlocker for people who are trying to attract the Fortune 500 companies and hoping that their cold email campaign or the Facebook ad will actually get them the actual client. Now they could be like, oh, this is the right playbook. Go show up at networking events, try to get yourself on a stage to make that audience actually love you first and trust you first before you do business. And that's the key component. That ain't happening with cold email for sure. So love that, love that. Now, uh, I'm curious, you are a very modest person. No matter how much money you made, you have been that guy who kind of plays it, you know, like the way you actually want and didn't let a lot of peer pressure change the way you perceive your own life. So I'm curious, how did you come to that conclusion? Why do you choose to live a minimalist, simple life overall compared to all the flashiness Which typically happens with marketing consultants, ideally. So I'm curious, what's like the psychology behind it?

Well, really it's because of exposure. What I've noticed is I've, I've, I've been around people that have had two nickels to rub together and I've been around people that have been, you know, multi, multi-millionaires. Um, I looked at how they, they live and it's funny because it's so true that the, the saying. That rich people usually don't look it and don't live it, but poor people buy the most expensive things to try to look like they're rich. And so here's the thing I always tell myself. I never understood why a rich person would try to impress somebody that's broke. And a lot of people do it, whether they're rich or they're broke, that let's use athletes and entertainers. They go around and buy expensive chains, expensive cars, expensive homes, expensive clothes to show off to people that can't afford it. Now that's backwards. And then they have an entourage hang around them to where they're buying out the bar. They're doing all these things to impress a bunch of people that couldn't afford it anyway. That makes no sense. Why am I trying to impress a bunch of people that have opinions they couldn't buy it for themselves. Why do I have to get a Lamborghini to impress a person that's riding the bus? That makes no sense, but we do it. And when I started to realize that, I started to say, why do I make money? I make money for freedom. I make money to be comfortable. But if I'm enslaving myself by trying to buy all these things to put on social and impress a bunch of friends that only are impressed with my material items, I am basically making more hours that I have to work. I'm basically making more things I have to do to keep that lifestyle, to impress a bunch of people that once I lose it, won't be interested in me anymore. And so I said, be true to yourself. What do you like? I love cars. You see in the background, I love cars, right? But why would I get a Lamborghini to impress a person that couldn't afford a Lamborghini, doesn't know what it takes to upkeep a Lamborghini. Just to say I have a Lamborghini. And when I started, you know, I started hanging around and knowing people that had those type cars, and I started to look at the maintenance of those type cars and the upkeep of those type cars. I said, that's a responsibility I don't want. So when I could afford those type cars, wasn't who am I trying to impress? I'm buying it not for me. I'm buying it for other people that couldn't afford it anyway. And don't know what the upkeep is because they don't know anything about it besides what it looks like. So when I started to realize that, I said, be true to yourself, get what you like. And what I like is the fact that I can come and go as I please, can choose what car I want to drive, I can choose where I want to lay my head, I can choose all these things, and I have nobody else that has to dictate that because I've set myself up in a way Like, for instance, yesterday, took the girls the whole day. They was at this, this, this amusement park playing, and I can literally not have to clock in anywhere and let them play. I think they played for like 4 hours and just let them play. But working the 9 to 5 or working executive office when I was in executive, I couldn't do that. You had to be at work. You had to be at the office. You had to be in these meetings, things of that nature. That's what drives me is that freedom and the fact that everything that I want, I've already got, I've already acquired. Everything else is just extra. And am I getting it for me or somebody else? And when I started to see it that way, very wealthy in the fact that I've been doing this, I haven't clocked in since 2005. I've been doing this without any type of lights getting cut off. Eviction notices, any type of stress and worries. And how many, how many entertainers and, and, and, and millionaires that you thought were millionaires, all of a sudden, 2, 3 years later, you're looking at bankrupt. How can you go from $100 million to now you're broke? How? Now, in the case of Rich, they were rich, but they weren't wealthy because they were living above their means. So that's what keeps me grounded in the fact that the ones I know that actually have it they don't live that lifestyle that we glorify. The ones that don't have it idolize that, and then there's the ones in the middle that have it and try to live that lifestyle, but they don't maintain it for a long period of time because in the X amount of years, all of a sudden— like I said, I've been doing this for what, 2005? So that's almost 20 years, right?

Years, yeah, 20 years.

How many multi-millionaires you've seen social medias that been flossing for 20 years?

Not many.

Maybe 5, maybe 5, but not 20.

Yeah.

So that's what— why I do what I do, how I do what I do.

Love that. I mean, I love the perspective. I agree with most of what you said. And yeah, I believe like chasing the next new lifestyle or the next nice looking thing to impress others isn't really the pursuit of life in my opinion. I love to chase value and try to add more value to life in other people's life. And I think, yeah, just Leveling up the lifestyle for the sake of it and with the peer pressure is a whole different game. I mean, I'm in Dubai right now and I could see this happening all day. I've cut myself to not go to many networking events for the same reason. It's like everybody's talking about like their own BS, but it's like, okay, like what's the value? Like what are you as a person if I just remove your watch, remove your expensive Gucci-looking shoes and you know, your LV belt? Like, so what are you now as a person? And they have nothing to talk about themselves, which is what kind of disappoints me a little bit. Like, okay, you don't have value, so you're seeking value from the accessories you're wearing and you're borrowing the value because you're trying to achieve a value for yourself by attaching some materialistic things. And that exactly—

the funny thing is a lot of stuff that we're getting value from isn't that— the only value is the value you put in it. I remember speaking at, um, a, um, jewelry conference for several years, actually. And one thing I realized is you can buy a diamond and you could take that diamond back the very next day and they will give you 10% of what you paid for that diamond. And the funny part is, is that diamond isn't worth what you paid for it, but they, they sold you the fact that you've got X carats and so forth and so on, and it's worth this. And then you take it back to the same person you bought it from And they said, well, we'll give you 10% of what we, what you bought it for. So how did it lose value? Same thing with cars. How did it lose value just that quick? Because it wasn't that valuable. It was valuable because you perceived it. And then if you really dig, and I don't want to dig too deep and get your people say, oh, he's a— but the value isn't even in the material. The value is in the attention. I don't, I don't I buy my watches, and I think I got about 80 of them. I don't buy watches because of the value of somebody else saying, oh, that's a such-and-such type watch. I buy it for the attention. Really, literally, it could be a, you know, 6-figure watch, or it could be a $10 watch. If somebody looks at it and say, oh, that's a nice watch, you got the same value out of it. It's the attention. That's what you want. Most of these watches, you don't even tell time. Remember, remember back in the days when we used to have the diamond bezel and every— all that? You can't even tell the time on that watch. That makes no sense. You're only doing it for their attention. So that's what I started to realize. And when I started to realize that, you know, same thing with having a huge bank account. Do you have a huge bank account just to tell other people you have X amount of dollars in the bank? That's why I never tell people how much money I have in the bank. It's not, it's not, first of all, it's not their business. Second of all, I'm only telling them to impress them that, oh, you must, like you say, be valuable because you have X amount of dollars in the bank. But if you take those, that money out the bank, then what? Then what's your value? You know? And so I started to realize that now, yes, I'm not telling people go around and be broke just to be broke. Have some money in the bank, but know why you have it in the bank, know why you buy certain things that you buy. I'm definitely trying to get out to Dubai because I've seen some of the cars and some of the things they have out in Dubai. Would love to do that. Now, I've been out to Saudi and I've seen the cars in Saudi. So I love to get to Dubai just for the experience of that. But, you know, that's what life's about.

Yeah. I mean, Dubai is crazy and you should show up here and I would love to meet up. It would be a fun time to hang out. Yeah, that is so true. I mean, I kind of pity people who buy a lot of diamonds. It's like, why do you believe it has value? The diamond companies say that it has value. That's why. Good luck.

Yes. And the beautiful part about it is once I started speaking at that conference, I realized they appraise them at different places. So basically when you buy it, they take it to one appraisal, which will give it one, one, one value price. But then when you bring it back, they'll take it to another appraisal that they know appraises it lower and they'll give you that appraisal. So it's really manipulating the game. And it's funny. Yeah. Yeah. It's funny because that's, that happens in a lot of different industries, not just that industry. But, you know, people think that, you know, these diamonds are, you know, well, it's because they're, they're rare. Now diamonds are manufactured. You can literally build them on demand.

Yeah.

Yeah. So it's funny because they've done a great job of marketing because here's the thing.

One of the best marketing things ever. Yeah. Yeah. They sold a billion people on the idea that diamonds are actually valuable. I'm like, they're not.

Yes. And they're selling one thing. Status. That's it. That is— yeah, people don't buy— I mean, when's the last time you really took your diamond to get appraised? Most people don't. And they say, well, diamonds are the hardest material, they don't cut. I mean, shoot, sapphire don't, don't break. You don't slam sapphire on the ground and break it. I mean, so there's no— you know, it's funny because now what they got, more morganite? That looks like diamonds that everybody's getting, you can't tell the difference. And the funny part is they act like people can really tell the difference. Nobody can tell the difference unless you take it to a trained appraiser and they put it under the scope. There's no way you can tell the difference. And if you're getting the same attention as a person that doesn't have diamonds— now let me give you a little secret. Some of my NFL friends go to Claire's and get fake jewelry and put it on, and nobody questions them only because of their status. They truly believe they're wearing diamonds, and they're wearing some $10 fake knockoffs, and nobody ever questions them. But then people will go out and try to get the same thing they're wearing and spend regular price for it, and they laugh at them. And I, I realized that I was at a Super Bowl party with some NFL people, and They were, they were laughing and joking. Now the funny part about how they were laughing and joking, they were talking about how less they were spending for, for things, not how much they were spending for things. They're like, oh yeah, I got this and I only spent this amount. Yeah, where people that idolize these same individuals will be bragging about how much they spent for things.

Yeah.

And it, it's just a different mindset. It's so funny.

Yeah. Yeah. And I think that's not a good influence to, to kind of like have other people come into the same game and try to go broke buying things which they don't need in the first place. I mean, if you have a billion dollars and you want to lose a million on diamonds, like, great, good luck with that. But if you have $50,000 and you want to buy a $20,000 engagement ring which has a huge diamond on it, that sounds like it— that doesn't make sense to me, at least. Yeah. Yeah.

And if you can't afford to lose it, Don't get it. I mean, you, you go out and buy this jewelry and somebody robs you and it destroys your being. It wasn't worth it. If you got fake stuff and somebody robs you, okay, $10, you know, I'll buy another one. And I don't want to say fake because it's real. It's not. But if you got another type of, of, of stuff, you know, and you can afford— and that's another thing. You know, if you really have it, then you, you can afford to get it again. So you're not worrying about it, you know? And that's another thing that rich people or wealthy or well-off people, or if, if they were to wreck their car or they were to lose their house, they don't go crazy.

Yeah.

It's like, okay, I'll replace it.

Yeah, exactly. Exactly. You don't want to lose your sanity for some, for any materialistic thing, in my opinion. You know, you want to choose wisdom over anything. Love that, Jeff. Let's talk about your journey of, uh, you know, writing a book and becoming an Amazon bestseller author. What was the journey like and how did you actually make it to that place?

That was interesting because I'm not really a writer, but I mean, I wrote a book and I leveraged resources to help me write it because I wasn't going to sit down and physically write the book, but I leveraged resources to help me write it. I leverage individuals smarter than me to help me edit it. Um, and then as far as marketing, to become a bestseller, it really is about marketing. You just need to market it properly and then you can become a bestseller. I heard, uh, I think it was Robert Kiyosaki say he was not a best writing author. He's a bestselling author. And so there's a difference. And a lot of people think it's because of the content in the book was so great. You know, most people, they might buy a book just because of the hype. You know, I, I just finished talking with, uh, a friend, um, that was talking about a certain movie, and they were saying that it was such, you know, it has to be the number one movie because everybody wants to go see it because it's a great movie. And I'm like, the movie just comes out today. Nobody's seen it. How, how is it great? Nobody's seen it, but they marketed it very well. That's the reason everybody bought tickets, not because it was such a great movie, because nobody's seen it yet. It just came out today.

Yeah.

So that, that's really all it is to become a bestselling author is how you market it, how you put it out there. And, you know, most people don't, you know, read a book and say, oh, well, I'm going to buy the book because so-and-so over here, you know, said to buy it. They usually buy it because Some authority source said it was a great book.

Yeah.

You know, you can open—

my whole library is filled for the same reason. It's like, I see somebody I idealize has a book. I'm like, okay, let me write that down, order. Did I open it? Never likely.

Exactly. And see, once you know that, it's, it's easy to market that type of thing because you're really marketing the hype more than you are the actual words in the book.

Yeah. Yeah. And I believe that's a key point to get the first-time customers, but I believe the compounding will only happen if the content of the book is also great. You know, I think like—

Oh yeah. Oh yeah. Nobody's going to refer it if it's— you're right. Nobody's going to refer it if they read it and it's, it's, it's, you know, it's garbage.

I delisted a lot of books from my bookshelf because they weren't really great books as well for a reason, you know, like, you know, sometimes that happens too. So I think the product needs to be great and the marketing will definitely charm it to its fullest potential. So Jeff, let's talk about the AI and automation's importance coming now. 2024 is the AI era. We've seen how ChatGPT is changing the whole world. How do you see marketing being impacted with AI? What kind of workflows and automations can actually help people to scale much faster with better marketing processes? Oh, I can't hear you for some reason. Can you hear me? I don't know what happened.

All right. Can you hear me?

I can hear you now. Yep. Okay.

Sorry about that. My mic, uh, one of my mics died, so I'll put on another mic. All right.

Perfect. You got the background. So let's go.

All right. So with AI, AI has been here for a long time. We just now are being much more aware of it and it's integrated almost in everything. So, you know, I would say leverage AI. AI is making us a lot more lazy too. Because now in ChatGPT, you just type in something, it'll put it out. So I always tell people with AI, use it as, as an assistant, but always have an expert overlook what's going on so you can make sure it's doing what it's supposed to do. So, you know, same thing with automation. Automation's been here, you know, uh, I call it automagically for a long time. People have wondered why they've talked about a certain thing that all of a sudden it's on their in their social feed or it's in their, you know, on, on their search results, so forth. It's always been there. It's just learning how to, to leverage it in your day-to-day life or in your business. So there are so many tools out there. ChatGPT is the face of it and the backbone of a lot of other solutions that are out there. And there's a lot of tools that you can use. You just need to find the ones that you want to use. And you'll be committed to use, and then put together a good plan, a good strategy to leverage it, as well as the automation so you can streamline your business. And that's the way I look at AI. I mean, I look at it beyond just business, even day-to-day stuff like your day-to-day, you know, tasks, or, you know, even your, your meal planning. It's like, oh, I don't have to be a chef anymore. I can just put in AI, I want to cook a a meal like this, which, how should I do it? It'll give you the ingredients to go by. It'll give you the recipe. Pretty soon we're going to have microwaves that automatically just do it for you. They're going to just, you know, like the Jetsons where they just, you say, I want a steak dinner and it does it for you.

So yeah, it's crazy. Yeah, it is. I'm bullish on this for sure. I mean, I've heard, don't quote me on this. I actually saw this on some social media. So not 100% sure, but I've seen Elon Musk talking about this, saying like working on anything would be an option later on in life because AI can physically and virtually do anything. Basically, like all the products and services will be delivered by AI. Like doing something is a choice, it's no longer a necessity for human beings. And that looks good, but it scares the shit out of me. I'm like, okay, what happens to billions of people just sitting around? What would they be doing? I mean, We are not as competent to live a life where we're doing nothing, right?

Yeah.

We are not doing the things we are supposed to be doing. So it's kind of scary to an extent.

I think we'll evolve. I, I, I really do. Like I say, I think the, the capability of AI technically, rationally will surpass us. It'll think quicker. I mean, think about this. You can upload a document and tell AI to analyze this document and give me this type of result. Like you can say, read this book and upload a PDF and give me a summary. And AI will do that in less than a minute. How can it read this book in less than a minute? But it does. So there's no way you're going to be able to beat that. But it doesn't have a soul. It doesn't have a personality. Even though you can switch the type of tones, it doesn't have a personality. When you're trying to connect with people and they're connecting with your personality. AI can't do that. It can mimic it close, but it can't give that aspect. That's why I say we'll still have, uh, ability to overlook it and give our expertise to it, but it's just going to change how we do, you know, do business, how we interact with it. And the more it learns, the easier it's going to be, but we're still going to be the ones that need to train it.

Sure. Yeah, for sure. I mean, I actually read this book by Bryan Johnson. It's called Zeroism by Zero. That's what he named it. It's an interesting thought process. He actually talks about how AI will basically be the singularity in long term and how we need to make sure as conscious human beings that we align human goals and Earth goals along with AI goals so that this could be like a sustainable ecosystem. Otherwise things can go wrong. And he talks about the zeroism as a concept. That zero always existed, but once somebody actually discovered it and said, hey, this number exists, from there, you know, it actually created, you know, like EMC squared and the gravity, like everything uses zero practically in physics and whatnot. So, you know, we actually, like he's actually saying, projecting that there is so much more possibilities this AI plus human relationship could unlock. We just gotta be open for it and we don't assume things and we don't be like, you know, jeopardizing, you know, the past and let it project the future. So it's crazy.

Exactly. So, I mean, you know, even to the point of, like, before, if you had to run a company and let's say you had to have a 20-man company, before you would have to have these 20 individuals and you'd have to train them and so forth. Now you can just train AI. It can take the role of all 20 people. But here's the thing. Now we can just evolve. You know, people are like, well, that's 20 people without a job. Not necessarily. That's 20 people that can, can oversee their aspects of that position and then make the AI better, or they can evolve to offer something totally different. Think about web designers. Web designers had to code this, that, and the third. Now you can put up a website in a day, right? And you can know all the web languages without ever going to, to study them.

Yeah.

But if you're not a web developer, you still don't know what good looks like. You still don't know. I mean, writers can tell you all day, AI puts out some stuff and it burns me up because the first paragraph usually is so similar. You can tell it's AI.

Yeah.

But, but a, a trained copywriter would know that and they would know psychologically what you want to, to introduce in your article. How do you start it? How AI is just gonna pull from different sources and put something together. They might say, nah, we, we, you know, let's say I'm a mommy blogger. AI is not gonna say today I went out to the park and it was a beautiful day and the birds were chirping and I took the kids and the AI is just gonna tell you facts today. This is what the facts are. So that's the difference between it. And I think that we'll evolve, and I think that it's going to boost us in the future to a level that we weren't even remotely considering.

We can't imagine or comprehend because we don't know. We are creating a super intelligence, which is more intelligent than us, and that has never been the case before. We are the most intelligent beings on the planet Earth as of now, but now we are creating something which is smarter than us. So we don't know. Hopefully, hopefully everything goes right as we plan. So Jeff, Walk us through what are the different type of tools do you use on a daily basis to manage your projects, your personal productivity? Wow.

A lot of tools. I use a lot of tools, but some of my favorites, Poe. Poe is like ChatGPT, but it actually integrates ChatGPT, Claude, Gemini. It integrates all the different languages. Poe is awesome. I definitely like using Poe. I love using, um, Zapier. Of course, everybody likes Zapier, but I like Make too, you know. Um, so integrating, um, different automations, I use Make and I use, uh, Zapier. Um, I like using, uh, tools like Apollo for my customer research. Like I said, it's very important to understand your audience. And this allows me to get a better understanding of my audience and who's major players, especially when it comes to bigger organizations. So those are a few. I mean, I, I also use the different AIs individually, like Claude and Gemini and ChatGPT and Copilot. I, I'll use them interchangeably just to see what they come up with. And then last but not least, I love tools like Taskada. I think that's how they say it. Um, Taskada or something like that. I love that because it allows you to actually set up your entire project create AI agents and prompts. And so you can streamline the entire project through AI without having to manually do it a— after you set it up. So you can say, you know, this is my project manager, this is my CFO, this is my copywriter, this is my graphic designer. And, and, and you set these agents up, but you also say, this is the project, these are the steps of the project. These are the people that need to do it, or the agents that need to do it. Here's the prompts for that agent at that step, and it will complete from A to Z your entire marketing campaign.

Whoa. You are like, like, you know, fully immersed into AI and you're really trying to experience it. Yeah.

And I teach that.

I love that.

Yeah. I teach that to peop— you know, companies. I actually teach how to set something like that up. Cause the deal is you just wanna streamline your business. But that tool, you know, I love it. It can be complex at first when you first look at it, but once you have it set up, it just, you're right. And your team just oversees it.

Love that. Love that. Uh, Jeff, I would love to kind of hear a typical day walkthrough. Walk us through your daily routine. When do you wake up? When do you sleep? What do you do in between? Okay.

Typical day, I wake up around 6:00. Uh, I take time to meditate. Um, I also take time to gather my thoughts and, and think of what's important for the day. My goal is to do things intentional because I used to just do things that they came up. So I try to say this is what my intentions are for the day and try to keep focused. Then after that, I get my morning coffee, um, go ahead and get prepared for the day, uh, shower, you know, get, get, get right for the day. Um, and then I like to read, um, And, and reading kind of unlocks your mind, you know, whether you're reading— for me, usually is reading some sort of marketing, some sort of business, but also sometimes I'll read just stuff that's entertaining, but it's just to kind of get your mind going for the day. I then usually turn on some sort of, uh, podcast or some sort of YouTube video. Um, I try to learn in the morning. So that's usually my mornings. And then I have my day mapped out and I'll start going through my day with the different things I need to do. Um, usually around lunchtime, I like to reach out to people because like I said, it's all about relationships. So I like to reach out to people, um, just check in, see how they're doing, see how things are going. Um, once, once that's done, you know, usually I'll spend a couple hours while I'm eating lunch and doing whatever my task is through the day. Um, now another thing I like to do that I need to be more consistent at, I like to reward myself around the lunchtime. So I like to get out the house, get out the office, and go do something. Now the challenge with that is, and I'll let everybody know, and that's one of the also blessings that I, I have had the fortune of having. Sometimes you rewarding yourself, like going to the movies or going somewhere and just hanging out, 1 hour becomes 3, 4 hours. It happens, especially in Atlanta, you know, with the traffic and so forth. You go downtown and hang out, next thing you know, 4 hours later, you, you're coming back. So know that. But that's one of the things that I'm grateful for, that I can do that. I literally can say, well, I'll take You know, it took 4 hours. I didn't expect it, but it happened. And then after that, I get back, get back to doing the task for the day. I usually try to kind of wind things down. Uh, unfortunately, as an entrepreneur, my mind's always thinking about, uh, business. So I never really shut it off. So I can't say, well, it's 6 o'clock, I cut everything off and I'm not doing any work, but since I'm doing it consistently. Usually I'll wind down around 6, have dinner, quality time with family, things of that nature, and I'll kind of work as I need from that point. And then around, I would say, 8, 9 o'clock, I try to get myself ready for, you know, winding down for tomorrow. And, and that's pretty much my day.

Appreciate that walkthrough, Jeff. If you could go back and give the 20-year-old yourself suggestion, what would that be?

I would say if I could go back, be— don't judge. Don't judge others. Don't judge yourself and be, be authentic with yourself. I think the, the biggest challenge I had in my younger years, I was, I was looking for acceptance. And so a lot of the things I did was because someone else thought it was what I should be doing. Like I said, I went in the military cuz it was recommended by my counselor. I went to college and got this college degree because people say you should both go to college. You know, a lot of the things I did looks great on paper, but really it was more to satisfy someone else's recommendation than my own personal idea. So that's the thing is be comfortable with yourself. And, and if you can do that, don't worry about people accepting you. People change their opinion and you realize that even in Dubai. I'm pretty sure you've had friends that have told you that it's silly for you to move to Dubai. You bet. You shouldn't move there. You shouldn't do this. You shouldn't do that. But now that you've done it, now that you're successful, all of a sudden they like, yeah, man, we always told him to go to Dubai. We always told him. People change their opinions a lot. Trust me, money, money will make people change their opinions very quickly.

So true. I mean, yeah, that was a lot of, that was a lot of mental battle, uh, overall because yeah, this is so true and I try to be very conscious about who I'm taking advice from. I listen to opinions but I don't let that get into my head. Like I try to guard it very well. I only let the advice into my head who I aspire to become like. If I don't trade my life to live theirs, I won't probably, I don't want to consume their advice most of the time. So Yes, my family was a little worried and my friends were like, hey, you know why you're making all the money in the world in India? Why do you want to go? Like, that's the thing, but it's my choice, right? Like, you know, I want to live up to my fullest potential and I believe Dubai is, you know, exploring good opportunities here for networking. And I want to do offline podcast. I want to explore a lot more things in my life and I believe I can't achieve or live up to my full potential in India. So I had to move. So that was a good move, but I think it takes a lot. To break that box and come out, especially from an emotional and relationship perspective. But I'm glad I did. And I hope this inspires other people to take that risk, whichever they believe they are good at overall. Now, Jeff, if you could sum up, what is your life's biggest achievement and what is the next big goal for you?

Well, I would say, you know, as far as achievements, you know, I'm very happy that I've been able to make it this far. I mean, you know, all of the accolades and awards and things of that nature are great, but honestly, the biggest achievement is the fact that I've been able to spend time with people that are close to me at their, their accomplishments. I've been at the graduations. I've been at the, like I said yesterday, taking them to the amusement so they can have fun. I've been able to do that. I've had that freedom. That's my biggest accomplishment, I feel, for myself. And then moving forward, I would say my biggest accomplishments moving forward would be being more and more true to myself and happy with myself and happy with the skin I'm in. That, at the end of the day, is, you know, real success for me. Because when you, when you pass You can't take anything with you. Only thing you could take is memories. And trust me, everybody else is going to pillage through all your wealth. Everybody's going to pillage through all your possessions. You can't take it with you. So all of that is great and enjoy it while you're here. Enjoy it while you have it. But at the end of the day, if, if I come closer and closer to being true to myself, then I can say I've accomplished life.

Love that. Love that, Jeff. Now, I would love to know if you could share one of the biggest mistakes you have done so that we can avoid it.

Yeah. Biggest mistake is trying to please others, trying to please other people. That's the biggest mistake. They will take you down a road and, and a lot of times it's not on purpose, but they will lead you down a bad path. That's been my biggest mistake is not valuing my self-worth. Over other people's opinions.

Yeah. Yeah. I think that's a very good lesson. Like if you give other people the control you have, then you're powerless and then your actions and your life will be determined by that. That's a real powerful lesson. Appreciate you sharing that. Jeff, what inspires you, brother? Why do you wake up every day, get excited to actually work and move forward? What's your inspiration for success?

Yeah, I think what inspires me is having Conversations like this with other people, like such as yourself, you know, I mean, that communication experience that inspires me. Um, I love marketing, you know, I was watching a video today. It was an elevator called, uh, elevator music, but it's a DJ, like a boiler room and they're DJing in the elevator. And this girl came in and she had like, they'll let people come in and out the elevator while the DJ's DJing. Well, she came in with a clothes rack. And the DJ changed clothes to one of her outfits while DJing. And I thought that was so unique of how they advertise, knowing that most people will watch it for the music, but all of those views now get to see this designer's clothes because the DJ is wearing it. I thought that— see, but I'm looking at it from a marketing point of view, and I was like, that was, that was ingenious. So that, those type of things and seeing that, that inspires me. And then spending time with people I love. I mean, just having the ability to spend time and see, you know, Niecy grow up, see, you know, her get where she wants to be in life. Um, that inspires me. That's really what gets me up in the morning. All the other stuff that I thought back in the days that would, would make me feel accomplished and make me want to get up usually were things that burdened me. Um, so, you know, having the titles and, you know, X amount in the bank to show off to other people became a burden. It just became a, a, a pretty much an overseer. So that freedom of if I want to get up at 6, I can. If I want to get up at 6 in the, at night, I can, you know, I mean, I can do what I want. That kind of, that inspires me. And the more I learn myself. the more things I know I would like to do and I'll be able to do that. And that's, that's what keeps me going.

Love that. Love that. And Jeff, such an amazing personality. If somebody wants to actually work with you or connect with you in any shape or form, what is the best place? How can our audience find your help?

Yeah, I would say, um, MrMarketology.com or MrMarketology on, on pretty much all platforms. You can find me, um, on LinkedIn. I'm under my real name. Of course, they won't let you do the Mr. Marketology. So it's Jeff Beal. And it's spelled B-E-A-L-E. Uh, but yeah, reach out to me, uh, whichever platform you're good at. Now, like I say, knowing my audience, your best bet is to connect with me on LinkedIn or MrMarketology.com because I usually deal business to business. So that is what I frequent the most. Um, and I'm opening up a community to teach people, um, um, this Marketology, what I call Marketology. It's actually a methodology of marketing, but I call it Marketology, um, to teach you that as well as to train you on how to set up AI and automation and leverage it to grow your business. So, you know, reach out to me. I'd love to invite you to the community. Now, it's not for everybody, so I do screen people that come to the community because I want people that are gonna get results. I want people that are actually going to put in the effort and I don't want to distract from those motivated people with people that are just in just for freebies and not, you know, they, they're just distraction.

Yeah, totally. Guys, so hope you check out the website which Mr. Marketology has just given us. And Jeff, it was pleasure having you on our show. Any last words for us to conclude the podcast for today?

Well, hey, I really enjoyed being on the show. Thank you so much. Can't wait to see you when I get out to Dubai.

Oh, for sure.

You know, everybody just, you know, be true to yourself, be true to your business. And in business, definitely understand your audience and work from there versus all these, uh, people trying to sell you these different shiny tools that may or may not work for your business. And that, that's really the best advice. Um, love to, to help, you know, love to contribute. As I can, and hopefully I'll be able to reach out and speak to all of you in some form or fashion in the future.

Yeah, absolutely, Jeff. Thank you so much for spending the time today. And guys, hope you enjoyed the show today. And don't let this podcast be just a motivational talk. I mean, he has a great story and he's given a lot of value on this episode on how to use AI automation in your marketing, understand your customer perspective, and going from there, using different psychology techniques in your marketing so you speak the language which your client wants to hear. Not what you want to brag about your product. So make a list of 5 things you would like to do after this podcast episode and start doing it. And trust me, stories change how you behave, but your actions will determine your success. So go ahead and do those 5 things to achieve the best success, and hopefully we'll see you at the top. Thank you so much, Jeff, once again for jumping on the show. And guys, if you liked it, please share with other friends and subscribe to the podcast, and I'll be back with another amazing guest just like Jeff today. And I'll see you guys again. Bye-bye. Thank you, Jeff. It was a pleasure having you.