Brigid Titgemeier argues that sugar cravings aren't a willpower problem but a signal pointing to stress, hormonal shifts, nutrient gaps, or habit loops. Shaming yourself or white-knuckling won't work. Find what your cravings are telling you, and the intensity drops.
So many women in particular, who report that they know what to do, but it's the cravings that they're experiencing, the hunger, the out of control feeling that drives them to make different decisions than they ultimately want to make when it comes to their health. And so if you feel like the solution is just to swear off sugar or shame yourself every time that you make a less optimal choice, or try to white knuckle your way through these sugar cravings, I want to tell you that it will continue to not work for you. There is a lot to uncover, and thinking about cravings more like a symptom of something that's happening underneath the surface. Now, I'm not going to say that you can just completely eliminate your cravings and never experience them again in your life, but I will say that this is entirely possible if you struggle with cravings, thinking of it as a sign that there may be other things that are happening underneath the surface. Because when you're able to put more of these pieces into place, it can drastically help to decrease your cravings.
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