Jeff BussgangGeneral Partner, Flybridge and Senior Lecturer, HBS. Former entrepreneur. AI nerd.

Inside HBS With Jeff Bussgang - October 14th, 2020

Name: Inside HBS With Jeff Bussgang - October 14th, 2020
Uploaded: 2020-10-14T21:10:36+00:00
Duration: 1 min 10 s
Channel: Jeff Bussgang
Description: Jeff Bussgang (Harvard Business School) introduces two HBS cases discussed in the session: Choosy, an e-commerce fashion startup using influencers as a…

14 Oct 2020 · 1 min

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Jeff Bussgang (Harvard Business School) introduces two HBS cases discussed in the session: Choosy, an e-commerce fashion startup using influencers as a go-to-market strategy that faces post-launch performance issues and investor pressure; and Everlywell, a home testing startup that pivoted during the COVID-19 pandemic under founder/CEO Julia Cheek, including a dramatic shift to COVID testing and a decision to give away $1M to help stand up testing labs while making team cuts. The clip frames both cases as decision-focused and timely.

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Everybody. Jeff Busgang here from Harvard Business School, coming to you from this gorgeous fall day on campus. I want to tell you about the two cases that we're working on this week. The first one was Choosy, an e commerce fashion startup leveraging influencers as a go to market strategy. Terrifically interesting case, talking about the different tests that you do, how you respond when post launch things aren't going quite according to plan, and how you deal with an investor that's pushing for growth when it may be time for you to pause and take stock of where you're at. The second case is focused on a recent situation, Everlywell, a home testing startup that pivoted quite dramatically during the course of the pandemic in March to have their home test kits focus on COVID Testing. Founder and CEO Julia Cheek, in the middle of making dramatic cuts to her team, decided to pursue a strategy of giving away a million dollars to help stand up COVID Testing Labs and build a new business. And really a quite dramatic pivot, as I said in the context of a moment with great uncertainty. Both cases fascinating and it's just so fun to be here on campus.