Inside HBS with Jeff Bussgang - September 30, 2020

Hey everybody. Jeff Busgang here. Super excited to tell you about this week's three cases in ltv. First we had Plastiq, a fintech company that had a really interesting channel choice. Second, we had Bobaco, a B2C company in the E commerce subscription space that also had an interesting channel choice with regard to marketing options. And third, we had Zaprx in the healthcare IT space. Again, a channel choice as part of our go to market module. But here, a channel choice in the context of a team Mutiny. Super fun cases. I want to share not only a little bit about those cases, but a little bit about those founders, Dan Choi and Elliot Buchanan from Plastic, who I met when they were seniors at Harvard College across the way here at the I Lab. Fantastic entrepreneurs, lived together for eight, nine years as well as worked together as co founders as they built that company into a very strong company today, Babico, which is a super fun company. I think Jessica Kim is one of the best Instagram entrepreneurs I know and here's just a little proof of that. And then we've got Zoe Berry, who is also a very creative Instagrammer and very fun and a very passionate and powerful entrepreneur. Here's a bit about her. So a couple really fun founders with a couple really fun social media accounts. That was it for the week. All three cases were dynamite. Look forward to seeing you all next week. Thanks so much.