5 Psychological Tricks To Sell Anything

Whether you like it or not, you are selling yourself all the time. Job interviews, dates, meeting with potential friends. People have to decide whether to invest their time and energy in you or not. Which is why it can be incredibly helpful to study sales, not just for those occasions where you actually have a product to sell, but for all the other times when the product is actually you. And that's why in this video we are looking at Alpha M, who is probably the single best salesman that I have seen on YouTube and apparently his numbers bear that out.

I have a 9% conversion rate when they go directly to. I don't believe it. No, I get. Okay, I get that person. Unheard of. All my numbers are unheard of.

Whereas other channels struggle to integrate sponsors in a way that doesn't get pushback and hate from their audience, Aaron has a promotion in almost all of his videos and his audience seems to love it. They meme about it and they buy in droves. So today we are going to look at what you can learn from Alpha about stuff, especially when you are selling yourself, as we so often have to, like in a date or an interview scenario. And keep in mind this is not the only effective way to sell. These are just some of the things that Alpha does really well. Also keep in mind that about 80% of Aaron's video is non sponsored content. I'm just focusing on the selling aspect for the purpose of this breakdown. But that 8020 split between content and sell actually leads nicely into the first step of almost all selling, which is building rapport with the audience. And Aaron does this excellently. For instance, he often starts his videos off with a compliment to his audience.

Gentlemen, great to see you looking fantastic, manly. Even after this video, though, look out world, you are gonna look a little more manly.

Other times he tells a joke.

Gentlemen, unfortunately for me, today's video is probably going to get demonetized because we're talking about guns.

And other times he tells a relatable story. For instance, many guys, the type who have probably watched his channel, have frequented a coffee shop and had sort of a mini crush on the barista, which is why he tells a story like this.

What's up, gentlemen? So funny story. So there is this barista that I see all the time, right, at Starbucks. And she's cute, right?

Compliments, jokes and relatable stories highlight two of the main pieces of rapport building, which is first, a feeling of I like you and also a feeling of I am like you. Feeling that similarity is why you feel a strange connection when you're out of state and you meet someone from your hometown or when you meet someone who just happens to share your birthday. It's also why well told stories are so powerful. They make us feel similar to others. Now, a ton of our channel's videos are about how to make people like you, how to highlight the ways in which you guys are actually connected. And rather than dive deep into it here for rapport building, I'm just going to link to a playlist. If you want to learn more about rapport building, storytelling, likability, check that out because that's where I've done the deepest work on that. The point is, when you like someone and you feel like you are like them, you are in rapport. Which takes us to the second point. Now that his audience feels rapport with Aaron, they are open to his recommendations. But Aaron Warren doesn't simply talk about the product like most people in sales do. He talks about the results that the product will get for his audience, the ones that they already are craving. For instance, many people will just describe SeatGeek in terms of the discount tickets that it gets. But Alpha goes a step further here and connects it to the results that his fans want.

Now, let's take your date to the next level. I'm going to do that with a little help from my amazing sponsor, SeatGeek. Alright, I'm going to explain a little bit later why SeatGeek is like your amazing date wingman and why if you're not using SeatGeek to buy your tickets to amazing events, you are getting screwed. Not only are you going to get the best seats for the best price, all your friends, your date are going to be like, do you know someone? Actually, yes. You know me and I know SeatGeek. Guys, there's a link down below.

As the old saying goes, people don't buy drills, they buy holes. Meaning that people don't just want a tool, they want the result that that tool can get them. That's why if you're interviewing, instead of simply saying that you have experience in Excel, you should instead talk about how the analysis that you are capable of can earn that company more money. Your experience is just a tool. What they really want, the extra earnings, that's the desired result. So whenever possible, Alfred doesn't just stop at verbally explaining his results, he also demonstrates the product.

And then all you gotta do is go in, enter your promotional code. It's gonna give you a $20 credit on any event you want to attend product. And this, this blade actually gets closer to the skin than this one. Sunglasses. The sunglasses that movement is selling are ridiculous in terms of the quality, the styling.

And of course, he takes special care to demonstrate the result of the product as well. For instance, he could have just showed a photo of his DVD set when he was pitching his style company to Shark Tank. But watch instead how he dramatized the results of his style system live.

Meet Joe, Joe. What a slob. Joe is average. But by using the Alpha M style system, Joe can build the perfect basic wardrobe with a simple to follow fashion formula. Joe's got a hot date. He follows the formula, and Joe transforms from average Joe.

Whoa.

To an alpha male. I'll take this, Joe.

These demonstrations are critical for building trust, because uncertainty is often what prevents people from buying. And when you demonstrate the process or the results of that process, you can take some of that uncertainty away. People now know what it looks like. So if you can show a date that you're adventurous by actually being spontaneous and creating a unique experience during your date, that's so much more powerful than just including Love's adventure in your Tinder bio. But everything that I've listed so far is just sales 101. What really makes Aaron perhaps the highest selling promoter on YouTube, at least amongst people that I know of, is that he realizes one incredibly important mindset for selling people are only partially buying products. Really, they are buying him. And the sharks on Shark Tank realized this very quickly when he was pitching his company for the second time on Shark Tank.

Not that this is a bad product, but it's you selling it. The real product is you. This just happens to be what you're selling right now. You're the product and the thing you're peddling is enthusiasm and confidence. And there's nothing more magnetic in any business. And that quality, and you've got it.

But what does it mean to buy someone? After all, it's not like you can take them home with you. So pay attention here because this is the part that affects you the most. Even if you never formally sell anything at all in your life, when people are deciding on anything, whether to date you, to hire you, buy from you, whatever, they are essentially deciding if they want your emotional state. Emotions are contagious and they feel like if they do what they do, they will be buying your feelings. That's why nervousness oftentimes comes across so poorly in interviews. You might be super well qualified, but that nervousness communicates uncertainty. And employers don't want to hire people that make them feel uncertain. Alpha, on the other hand, is selling Certainty, confidence and enthusiasm. And watch how those come across in his word choice.

Here's a class that like you have to not like should. I'm talking, you've gotta go check out. The class is like an hour long and it is so packed full of knowledge and just amazingness. Guys, you guys are gonna freakin love it.

Notice there is almost no uncertain language in Aaron's promotions. He tells you is going to happen as if it was a foregone conclusion. And he does it enthusiastically with a smile on his face. Check it out.

What you're going to get is an executive handle. Also going to get a pack of their incredible blades. It's going to be a game changer. You're going to feel incredible. You're going to look amazing. Take your sexiness from a seven and a half to an 11.5.

Since you're already in rapport and you feel like you and Alpha are similar, you also sense that you'll feel like he does if you do the things that he does. So when he says that a razor is amazing, you're not just buying the razor, you're actually only even kind of buying that clean shave. Really, you're hoping to feel that enthusiastic and that excited in general. And this only works because Alpha is congruent with what he is saying. He is a guy who genuinely loves style. He's into fashion. This is not stuff that I could do because that doesn't matter to me personally. Just watch how his vocal tone and his expression, his word choice all communicate that same excited feeling about the things that he's discussing.

Super quiet. It comes with a bunch of different attachments so you can adjust the length. This thing has absolutely blown my mind. There isn't often where I find a product that I think is a category killer. Brio Beardscape is a category killer. There is no better beard, grooming tool or body grooming tool out there that is better. The other cool thing, the price? Insane. They are the greatest undershirt in the history of undershirts. This is, in my opinion, one of the most beautiful watch designs I've ever seen. Look at that. That domed crystal, the rose gold case, the gray leather strap. This thing is ridiculous.

So apply this to a first date or to an interview. Since emotions are contagious, a huge chunk of how the person opposite you is making their decision has to do with what you believe about yourself. If you think that you are an amazing catch, you're more likely to communicate that congruently and the person's gonna respond if it's sales and you truly believe that your product is amazing, it will come through and be so much easier to sell. Now, of course, congruency can be f that's really just being a good liar. And we have a video on how to spot liars if you want to check that out as well. But being honest and believing in yourself and the quality of the product that you are selling in an authentic way is by far the longest lasting way to boost your sales. And while it's not easiest in the short term, I think it's the best way to go. Now, of course, you still have to talk about the product and the result that it's going to get for your customer, but you're going to be working backwards from where the actual buying decision is really made. The emotional state that you feel, which highlights a super important point. If you ever feel like you're selling a product that you can't be enthusiastic about, improve that product or move on. And if you ever feel like you can't be enthusiastic about selling yourself, improve yourself. Hopefully our videos will help with that. Or take the time to reflect on the amazing things about you that you maybe don't notice enough. So for instance, before a date or an interview like we've talked about, maybe you're feeling nervous. Take two minutes and just write down why you would make a great choice. You're hardworking or experience for a particular job role. Or maybe you're thoughtful and caring and fun to hang out with when you're in a relationship. Just going through this, reviewing this, and really connecting with it will help you communicate your value with conviction. You don't even have to say it, you'll just feel it and it comes through in the way that you speak. And that's how you can ultimately internalize the most important mindset for sales. Probably that hiring you, dating you, buying your product, whatever it is, is good not just for you as the person who is selling, but actually for the person that you are talking to, the person who is making that decision about whether to buy from you or to be with you. Now, as I was researching this video, I realized that I've actually done a pretty poor job of internalizing this message. And that's why I love doing these videos. I learned something almost every time, and this was no exception. But I realized that there's part of me that felt like selling just had to be icky, that there was always some way in which I was taking from the other person in an unfair way. If there was an exchange of money, which is why I actually don't talk about our course, Charisma University on the channel that much. And it's why some of you, even some of our most diehard fans, as I found out recently, might not even know that we've offered a course in the past. But this video actually made me rethink this and recognize some of my own limiting beliefs and actually that it's shortchanging other people because I'm not telling them about this. Which is why right now, I actually just want to invite you to join our course and tell you a little bit about it. So here's the deal. We have this course, and it's called Charisma University. And despite the fact that I don't often talk about it, it has thousands of students that have gone through it. And it is the best thing that I have ever put together when it comes to developing outstanding charisma. Now, it's purposely laid out in a way that encourages you not just to learn about charisma, which is hopefully something that you've done on our channel, but actually to take action. There's a daily action guide. One thing to do every single day so that you build charismatic habits, so that you become the person that people meet for 30 seconds, but walk away remembering and wanting to actually reconnect with, which is huge when it comes to making new friends or getting a date with someone that you really have a crush on, or just shining in an interview process. And personally, the thing that I like the most is it just makes me feel more confident right wherever I go, I feel like I'm capable of opening doors to new connections with people. And the course is actually getting even better because I'm updating it right now and I'm taking feedback from some of our current students on what we can do to make it better. If there's any other topics that I haven't covered right now, it's got first impressions, competence, how to have an amazing conversation that you don't run out of things to say, storytelling, how to have body language that is magnetic so that people can feel your presence, leadership. It's got comedy. There's a ton of different stuff. It's really. It's everything. It's like 10 plus hours of videos right now with action guides. So I'm going through it, trying to make it even better right now and focusing especially on how to make sure that there's that. That accountability piece that is so important for getting people not just to learn things, but to really internalize them. So it. So it winds up changing your life. Now, the entirety of this course with everything that I mentioned is $600. But when you join our email list, which I'm going to link to in the description, you get a preview of a smaller portion of the course, that piece on first impressions that I mentioned, which is the first part of the course, the first week. And if you want to buy that piece, which is how to make an amazing first impression on anyone that you meet, you can check it out for 27 bucks. And if you like it, which many people do when they go through the course, they often decide to join the entire thing. That's kind of why we offer this at a discount. And hopefully that speaks to how valuable people have found it and really that it can make charisma your natural habit. So that is my first take. Thank you, Aaron, for teaching me how to feel a bit more confident in selling things and really connecting with the fact that this is good for you guys, the people that I'm talking to. So if you're interested, go ahead, click that link below, drop your email in. And if you want to join the amazing first impressions course and make more amazing first impressions consistently, click and sign up to join today. Anyways, I hope that you guys enjoyed this video. I hope you learned a ton as much as I did and I will see you in the next video.