How MrBeast Beat The YouTube Algorithm

If you're like me, this guy probably started filling up your YouTube homepage within the last year. Starting with insane challenges like reading every defined word in the dictionary for 17 hours or saying Logan Paul's name 100,000 times. If you're not familiar, that guy is MrBeast. And he's seen extreme popularity on YouTube as of late. When I. When I first saw those challenges, I have to admit, I was jealous of how quickly he blew up on the platform. So I decided to find out just how you too, can become an overnight success the MrBeast way. And what I found has actually been incredibly inspiring. So here are five principles that have made MrBeast a wild success and can do the same for you. Step number one to becoming an overnight success. Put in the work for longer than any casual fan could possibly work realize. In fact, work at your craft for years without recognition. Yeah, this one sounds like a bummer at first, but I've studied lots of people who blew up quickly, from Justin Bieber to the Paul brothers to the Walmart yodeling kid. And what I found is that they almost all spend years honing their craft before they break through. And not just a few years. In fact, how many of his 15 million subscribers do you think that Mr. Beast had amassed after two years and nearly 500 videos? Take a guess at how many subs you think he had at that point. Got it. Well, here is the answer.

I've been doing YouTube for about two years now, and I'm approaching a thousand subscribers, which is pretty awesome.

That's right, 1,000 subscribers after two years. So principle number one is to stop trying to find shortcuts and start practicing. Unless, of course, you're banking on reality TV stardom. Because I actually think this breaks the rule that applies to every other facet of life. Now, to be clear, it's not just stardom sticking with it that leads to success. This is one area that people get confused in because they think persistence means doing the same tactic over and over despite never seeing any improvement or recognition. That is insane. The style of video was not going to hack it. For instance, for Mr. Beast.

Sorry, man, I can't hang out. I gotta edit a video. Dude, if you don't want to hang out, just tell me. You don't have to make up excuses. I do want to hang out. It's just I didn't upload yesterday and I really have to make a video and who am I kidding? I don't have friends.

You need to keep your dream alive. But to try a variety of different approaches to actually make it come true. Listen to just some of the phases that Mr. Beast's channel went through.

I'm like oh, people want to watch this stuff. So I started uploading more Minecraft and then I got bored of Minecraft. I went back to Battle Pirates, that stupid Facebook game. I started uploading that. Then I started playing Call of Duty again. I started uploading that and then when I had around 7,000 subscribers, I quit video games. I haven't played video games like half a year and I now upload IRL videos because Call of Duty commentators are like a dime a dozen.

90% of those phases were short lived and usually lasted about a month for Mr. Beast. In fact, that is a critical key. You are going to need to abandon perhaps 90% of your tactics quickly as soon as it becomes clear that they aren't getting traction. And I have a video on learning 10 times faster that goes into more detail about how to know if they are getting traction or not. I only wish that I had learned that lesson faster with charisma on command. I spent three years writing blog posts and doing in person coaching before trying YouTube and seeing success on a larger scale. The key was not to confuse a broken tactic like blogging, in my case with my dream of running a business that I was truly invested in. So if you do have a dream, define the essence of it and do not confuse your current tactics with the overall dream. That is a surefire way to slow yourself down or actually never to get there. And that leads to the third point, and a major one when you're deciding what your next project will be and one option looks like a faster route and the other is something that truly interests you. Go with the one that interests you because both are going to require way more effort than you imagine and most people will not put in years. For a project that was only chosen because it was supposed to be easy, pick something that you would do for free, because you probably will for quite some time. In fact, an excellent question to ask yourself if you haven't identified anything that you're passionate about yet is why? What do I currently pay to do? Or what am I doing right now for free? These are the things that you will be motivated to pursue even when the paycheck isn't instantaneous. Moving along the next unique thing about Mr. Beast is that he really does make his content about other people. He promotes PewDiePie like crazy, going so far as to buy billboards, go on radio shows to promote him, and it doesn't appear to be a simple marketing stunt. He continues to post about PewDiePie on his Twitter and had this to say when Jake Paul surprised him at his own house.

Bro, I'm down. What are you want me to come in? Actually, before you come in, I just realized something. If they're gonna enter this house, I need to promote PewDiePie. Please subscribe to PewDiePie Pollard Jakes. Alright, now that I promoted. Yeah, you know what they're called? You call them.

In addition to consistently promoting some of his favorite YouTubers, MrBeast's friends have also become some of the main characters in many of his videos. And what is almost so obvious that it doesn't even need to be said if you've seen his content, is that Mr. Beast gives away a lot of money. Literally over a million dollars in total. And he was not born rich. Now I do believe this is truly because he's a generous guy and wants to make incredible content. And this is truly incredible content. But you can't ignore that promotion spent on others can sometimes be more effective than promotion spent on yourself. In addition to being a much more surprising story than spending on your own ads, for instance, helping others engages the natural human tendency towards reciprocity. Now this is no guarantee, but when it does works, it can be huge and gets you shout outs sort of recognition that would be impossible to get through just paying for it. God bless you, Mr. Beast.

God bless your soul, Mr. Beast. You saved my life. I owe you my life. Thank you. Okay, if you haven't watched the video yet, check it out. Link in the description. God bless you, Mr.

Beast. This also ties to the last point, which is that Mr. Beast takes his earnings and doesn't just spend it on his own enjoyment first. Instead, he continually invests in growth. Now this kind of deferred earning is extremely hard. Imagine working at something for five, six years, finally getting a sizable check from a sponsor and then pushing it right back into the next video with no guarantee that people would even watch it. Now, that is what Mr. Beast essentially did. And he did it when he gave $50,000 away to Ninja, for instance. Now that doesn't necessarily lead to short term financial gain, and it didn't in Mr. Beast's case.

Listen to this. I've given away almost half a million dollars in like the last 100 days. I don't even have a half a million dollars to my name. I literally am running myself dry. But it's because I really enjoy it. I get a brand deal, I give it away to Twitch Streamers I give my 3 million subscriber 3 million pennies, 30 grand, not even a brand deal just out of my pocket just because it's fun. I really. I think you make a great point.

That's right. If Mr. Beast had just pocketed the money, he would have been better off. But if there's anything that you can learn from Mr. Beast, it's that he isn't in the short term game. Because in the long term, this has been a brilliant financial decision. Million views with two ad breaks is worth more than the 50,000 that he gave away to Ninja. And that's true for almost all of his videos. But the discipline to continually invest with no guarantee that you're going to make it back, that takes huge guts and steadfast dedication to playing the long game. And it doesn't stop. Right now, MrBeast is spending more money on his fans as part of a marketing promotion.

So yeah, guys, these four random people bought Merch during the month of January. So we flew them out to compete in a video and they all won money. And now that this contest is over, I'd like to announce our next contest. Starting now, random people that interact with the shopmrbeast.com website, whether it's through your email or through buying Merch, will receive a golden ticket. If you receive a golden ticket, you're special. And over these next couple videos, you're gonna see lots of clips of me talking to the people at the golden tickets. And let's just say I'm gonna be paying top dollar to get them back.

That is more upfront cost. He is sacrificing the maximization of profits today to build a sustainable brand that people trust and love. And if this video teaches you just one thing, I hope it is that we are all in the long term game. Like it or not, you will be reaping the results of your actions ten years from now. And if you focused on short term money grabs, you'll probably still be running those hustles without much growth. Instead, I'd recommend on focusing on the five principles covered in this video. Starting today and in a few years. When people talk about your overnight success, hopefully you'll remember the day that it really started. If you want more on similar topics of success, check out the video I did on Elon Musk, who is obviously massively successful himself. I also made a video on Steve Jobs early in the life of this channel that I think is one of the most underrated videos in terms of content. So if those interest you, go ahead and give those a look. Now, either way, I hope that you enjoyed this video, and I look forward to seeing you in the next one.