The Power Of Storytelling: How To Move People

The ability to tell a story well can literally transform your life. It can land you a job in a crowded applicant pool, make you stand out on a first date, or be the difference between your business succeeding and failing. Today I have a very special breakdown on storytelling. Not just because storytelling is so important to charisma and to life, but because I am actually in the breakdown as the interviewer. And the person that I'm interviewing is, without exaggeration, one of the people that I most admire on this planet. His name is Scott Harrison. And as the founder of water, he's helped raise over 100 million doll by telling stories for a good cause. In his own words, we can't imagine.

660 million anything like quantity of anything, let alone people, let alone people without clean water. There's no connection. So you know, what we've been intentionally doing over now 11 years is telling stories of individual people, One of the 663 million names, faces, hopes, dreams.

So in this video, you are going to learn three of the most important principles that will help you to tell more engaging stories in any environment. And I need to warn you beforehand, these stories that are told in this video are heavy and they contain really sad but important messages, which is necessary when you're talking about the truth of why water exists. I'm also going to let the clips run a bit longer so that you can hear a bigger part of the story uninterrupted, and then I'll comment later. Here we go.

As things added, I happened to be in a five dollar a night hotel room in Ethiopia. I was with a few donors, a small group. I was sitting in the kitchen of this hotel and they hotel owner walks out, recognizes me because we've been doing work in this region for a while and just sits down and unprompted, starts telling me a story about a woman who lived in his village in a remote area, village of about 3,000 people. And he said all the women used to walk for water for eight hours a day and they would have these heavy clay pots that they would carry on their back. And he said one day, one of the women in my village named Leto Kiros, he had her name, walks back into the village and she slips and falls and she breaks her clay pot and all the water spills out into the dust. And he said she hung herself and she didn't go back for more water. She said, we found her body swinging from this tree in our village. And then I remember he kind of paused to watch the story's effect on us and he said, the work you're doing is important. Keep it up. And he just disappeared back into the kitchen.

So obviously, this story is heartbreaking, but there's more going on here than just that. An important principle of storytelling is that when telling a story in the first person, meaning you're talking about yourself, you want to take the listener on the same emotional journey that you experienced. So Scott tells the story with this pause from the innkeeper at this moment, because that is what you need to absorb what he just said, just as he did in the moment when he heard it. As he continues, he also talks about his emotional response and mentioned that he doubted the truth of this story, just as the listener might. There's a temptation, though, to jump ahead when you're telling stories, to tell the listener what you learned by the end of the story as you're telling it. Do not do that. If you slow down and you take people on the same winding journey that you went on, stories connect much more. Just watch.

And I, you know, I remember sitting there with a group of five people, like, what? You feel like you got hit with a ton of bricks, and then you start doubting it. You know, is that story really true? Right. Just tell the international donors a sad story. Make us feel great about the work that we're doing. But I just couldn't really shake the idea. Like that picture of a woman who had slipped and fallen, you know, like all of us have done. Yeah. And was in such despair in her living conditions that she tied a noose around her neck, climbed a tree, and then jumped. So I sent our partners out to the village, and I said, you know, can you go and go to this village and tell me, you know, first of all, did anyone named Leda Quiros actually live there? Is it true? And I don't know. A couple weeks later, I got an email from one of our partners saying, yeah, we went to the village, and, you know, sadly, it's a true story. We saw a grave. We met the family. So then I asked my wife, I said, well, I want to go and live there for a week. And I want to pause here because.

There'S another big storytelling point going on, which is that every story needs a near constant element of mystery to keep the listener engaged. You need to const Raise questions in the listener's mind, and every time you answer one, a new one needs to pop up if you're going to keep their attention. Scott hits on a bit of mystery right before this by asking, was this story of Latakiros even True. And we just found out that it was solving that mystery. But he immediately raises another question in the listener's mind. Specifically, what happens when Scott goes to Ethiopia himself? So let's see how it unfolds.

Long story short, you know, I went to the village. I lived there for a week. I wound up meeting the priest that gave her funeral. I saw the pile of rocks behind the church that was her gr. I met her mom. I met her friend that walked with her that day. I wound up writing about it on medium and writing about the experience and seeing the tree. And it's kind of this. It's a frail tree. And I didn't know before I went into the village that she was 13. So that was a huge shock for me. I was expecting an old lady. I was kind of imagining this hunched 60 year old woman who had walked for water her entire life. She was a 13 year old girl, a teenager. And I remember all this through translators asking her best friend why she thought she actually did it. Why did let Akira hang herself? And her best friend said she would have been overcome with shame because she'd broken the clay pot and she'd spilled the water.

So that is the main action of the story. But it doesn't end here because the best stories have lessons at the end. Kind of like Aesop's fables. There's an overarching point which is shared explicitly in the last portion. So you need to know your purpose when sharing a story. When you get to this point, what is the audience supposed to take away from your story? Here's what Scott thinks that we should learn from Letakiros story.

It says that this is an emergency. Like not on my watch. Right? Something has to be done where 13 year old girls are not hanging themselves on trees because they didn't have clean water because they dropped a clay pot.

The first time I heard Scott tell this story, the lesson stuck with me. It inspired me to donate to Charity water and it's how I got connected with Scott in the first place. Point being, at the end of your stories, don't just leave people hanging. Tell them why they just went on that journey with you. And if there is some action that they might want to take, tell them anyways. This last story is both emotionally moving and a fantastic model for how to tell the story of a product or a business idea. It is the story of how came up with the idea of donating birthdays. Take a listen.

We just stumbled upon this idea of asking people to donate their birthdays. And birthdays have Become very commercial. A lot of companies profit. When a guy like you turns 30. There's probably a big dollar sign. Amazon a boatload, right? And now it's digital, right? It's itunes and Amazon. But you know, before it's wallets, ties, socks, like, you still may just get a bunch of crap that you don't want or don't need really.

Scott begins by setting the frame of the problem. And if you're telling stories for your business or for your product, this is where you must start. Most people when they're pitching, want to rush right into what their does. This is wrong because if there isn't a problem, we don't need a solution. So start with the problem that your product solves and how the listener can relate to it. In this case that people waste so much money on birthdays. With the problem established, Scott will now continue on to his idea for the solution.

We said, look, you know, today 660 million people don't have clean water. What if we could start a movement of birthdays and instead of asking for gifts right when you're 30 or accepting them or throwing a big party for yourself, you would turn your friends, you would turn your birthday into a giving moment and your friends and your family would give your age in dollars.

Now we have the solution. Instead of getting a bunch of stuff you don't need for your birthday, give sounds awesome, but it is still missing something. And that is the story of one person. Because our brains are not wired to process numbers or abstract ideas with the same emotional intensity that we process a single person's story. This is where people are moved. And I'm going to go let this next bit run on unintentional interrupted to give the full effect of the story.

So I was in Seattle, another long crazy story where there was a church who had thrown a keg party for us. Young hipster pastor, he's like, I want to show my town that we're not religious. So he threw a big keg party, wound up raising $500,000 from the town. I went out to thank the church and speak on a Sunday. And at the end I asked everybody, maybe a thousand people there to donate their next birthday and just say, look guys, skip it. Donate your next birthday to charity. Water. 8 year old girl Rachel Beckwith was in the audience and she donates her ninth birthday, which was just a few weeks later, Skips the gifts, skips the party and asks for $9 from everyone she knew. She only raises 220. Now her goal was $300 so she was bummed. She told her mom that she was upset that she hadn't reached her goal and that she would try harder next year. I was in the Central African Republic at the time, deep in the jungle. Basically. While I was there, she's killed in a terrible car crash. There was a 20 car pileup on the interstate and a tractor trailer had lost control. She was the only fatality. So she was in the back of a car, her mom was in the front, her sister was in the front as well. And the tractor trail just came into the back of the the car and crushed her. So I remember landing in New York, turning on my phone, getting service again, and getting a text from her pastor and her mom talking about this tragedy. And the family wanted to reopen the campaign and just give people a chance to honor Rachel's last wish and donate $9. So you can imagine a story like this begins to spread through the church community and people begin to give $9. Then it starts to spreading around the Seattle community, start spreading across the country, across Europe, down into Africa. People in Africa started donating $9. Hearing about a little girl in Seattle who wanted people in Africa to have clean water more than, you know, whatever birthday gifts that she should be expected. Long story short, about 60,000 complete strangers give $9 or more. And Rachel, Rachel, after passing, winds up going from $220 that she saw to $1.3 million, impacting over 35,000 people's lives. My wife and I got to take Rachel and her family, Rachel's family, her mom, her grandparents, and her pastor on the one year anniversary of her death, so exactly a year later, to Ethiopia to go village to village to village to village to village, to see all the people that had actually gotten clean water. So this went from just the, you know, the intangible to the real. And I'll never forget that trip. Cool thing is now this happened five years ago. So many of the people that donated $9 to Rachel's campaign not only gave money, but were inspired to donate their own birthday. They have now raised over $2 million. So Rachel went from a $220 campaign, now she's raised over $3 million, impacting over 100,000 lives. So from, you know, eight people with clean water to a hundred thousand lives.

And then of course, Scott ends with the lesson, how do we make sense of this? What do we take from it?

And I think that's the power of just the story, her story, which again speaks to values, values of the purity of heart of a nine year old girl to consider others more important, to not succumb to the apathy that so many adults. It's easy, right? We see the water crisis, like what can we do about that? People don't have water. I mean, a nine year old girl, that's not okay. Why are kids drinking from swamps if I can do something about it with my birthday?

So remember those three points when you tell stories, because like I mentioned before, these stories told in this way had a huge impact on me personally and they've literally shaped where I've spent a good portion of my time, energy and money. Now I happen to have a very special day coming up personally and I have one more message for you about.

A special day that is coming up for me is my birthday. And it's in just a few days on Thursday. And I'm turning 30, which, yes, I know I'm extremely old and I'm dealing with that internally. But I'm actually also very excited for this birthday because this is, it's a special one because I get to donate.

It to charity water.

It's the first time I've ever done this. I've been excited about it for months and months and I feel like it is the perfect one to do it because $30 happens to be the amount of money that gets one person clean water for years and years and years. So I am trying to raise $30,000 and that will get 1,000 people clean water, which would be like the greatest birthday present for me ever, but also just something really awesome to do. So if you want to donate, there is a link in the description below for my birthday. Ben's birthday was in August. We both turned 30. It's all coming together, but would really, really appreciate it and just be so, quite frankly humbled and honored if you guys would join us in this fundraiser. Any amount that you can give is super appreciated, not just by us, but by the people who are actually receiving the clean water who don't have it. Also, something that I should share with you, which is awesome, is that we have a link below if you want to donate your birthday. This is super cool because even if your birthday isn't coming up in the next week or so, you can go to that link below, drop your name, drop your email and your birthday, which might be say next June, and they will send you an email, them being charity water, so that you can do the same thing. And the Average person raises $1,000 from 15 of their closest friends and family, which is incredible. And it's the feeling that I have even before starting this campaign is better than any birthday that I've had. So I hope that you guys decide to join us in this fundraiser, regardless. I'm so appreciative of the fact that I'm turning 30 and I have this platform, and my life is sharing the things that I am learning, the ways in which I am growing, and it's just kind of evolving with you guys.

It's.

It's amazing. And I'm at a loss for words, which is not something that is normal for me, especially when I'm on camera. So I just want to say thank you guys so much for watching the channel. I hope that you decide to join us in the fundraiser, and of course, I will see you in the next video, and I'll be 30.