Only 40% of Men Will Be More Successful Than Their Parents - @TheProfGPod

Scott Galloway on why only 40% of men will earn more than their fathers, down from 92% in the 1950s. Housing costs and cultural shifts have crushed intergenerational mobility. His fix: cut phone time, build fitness and income, join groups, get therapy if needed.
Questions this video answers
92%
49% (as stated)
About 40%
May 7, 2023
Connor Beaton
Chapters
Up until like the 50s and 60s, 92% of people born were going to do better than their parents. And now it's 49. And so the majority. And then for men, I think it's more like 40. So majority of men. And then because of this kind of nimbus rejectionist culture, different talk show that makes housing more expensive, you have a lot of men at home. They're not doing as well as their parents were at that age. And there's just this feeling of shame and rage. And then, by the way, try and get a date. It's not a good rap. Oh, I live at home. That's not a good rap. So you get confirmation from dating apps and you have constant reminders from your roommates, I. E. Mom and dad, that you're failing. And so what do you do? Do you go into a hole and say, it's my fault and turn on yourself? And some do that. But a lot say, I want answers. They're very prone. If you look at the darkest moments in history, they all have one thing in common. They have an economic cohort of young men who are failing economically and want answers. And the easiest answer is, it's not your fault. It's not your fault.
You'Re being unfairly persecuted because of this group that's taking your jobs or this group that's coordinating against you or, or women, whatever it might be, or the WOKE movement, whatever it is, it's not your fault. So they're very open that. In addition, I think the content you're talking about, a lot of it's really good. A lot of it's very productive. I see some videos from Jordan Peterson and Andrew Tate, and by the way, I shouldn't conflate the two because I think Jordan actually has a healthier set of messages and I think it calls on more science. But the majority of Andrew Tate's videos, I would say, are actually pretty productive.
It's a. It leads to a dark, ugly place and a certain mentality around, I own women. And if I'm a real man, I'm going to put a woman in her place. And she's not ever. She doesn't ever go out without me. I mean, all this, right? And anyways, so that men are looking for answers and they're very pro. They're very prone to nationalistic content. Once a man comes off the rails economically and emotionally, and doesn't have a viable partner to kind of keep him in check, weird things, he's more likely not to believe in climate change. He's A lot more likely to have a gun. He's in some, you know, he's just more likely to embrace nationalistic content.
In some, he's just, he becomes a shitty citizen. And if you look at the most violent, unstable societies in the world, they all have the same thing in common. They have a disproportionate number of young, broke and alone men. And men become violent. I mean, think about mass shooters in the U.S. we know who they are before we know who they are. They're young men who have been attached to school, haven't attached to relationships, haven't attached to work. And that's not to say that every young man who's an introvert is a danger. I'm not saying that. But there's, I just don't think you can, you can, can ignore that the most violent, dangerous societies in the world just have too many of this one individual. And also we have seen population rate decline, we're seeing less household formation.
So I think when you're a guy and you feel this rage and this shame, you're looking for excuses that it isn't your fault. And you're looking for someone who offers you the answer and gives you a channel for your rage and says, it's not your fault. Do these things, it's this person's fault. And you become very susceptible. I mean, this is Trump. Trump came into a group of people who had been overlooked and who were like, I've played by the rules, I've worked my ass off and my life just isn't very good. And this, the guy comes in, this is not your fault. It's immigrants coming over the border and taking your jobs. You know, all this, all this stuff that's blame game that happens. And I think men are especially susceptible to that message. So I think it happens over and over again in history. People want to look, people don't want to look inward. They want to, they don't want to focus on self improvement. They want to find someone who convinces them, says, this is how you get out. And this is a strategy. And I don't have a framework. What I tell, I coach a lot of young men. The moment you say, I'm up for coaching young men, your friends come out of the woodwork and saying, would you talk to our 19 year old son living at home? I mean, they are everywhere, literally everywhere. And I don't have a framework, but I start with a very simple, very simple practice. I say, give me your phone, unlock it, I'm not going to judge you. And I Look at their screen time. And I'm like, we're going to find 4 to 12 hours in your phone. And we're going to reallocate it, we're going to write it down, we're going to look at Twitter, we're going to look at Coinbase, we're going to look at Robin Hood, we're going to look at video games, we're looking to look at pornography. And we're gonna. And you have no, we're on a tick tock. You have no trouble finding 4, 8, 16 hours a week. Okay, first thing we're gonna do, we're gonna reallocate it into fitness. You're gonna spend three to five hours a week and I want you to get really strong. And there's apps now that are free. It's certain, certain minimum level of nutrition when you're young. It's like you get away with bad nutrition. It's more about moving and exercise. But I tell young men you should be able to walk in any room and know that if shit got real, you could kill and eat everybody or outrun them. Like, you either need to be really strong or really fast and really fit. And you can do that at the age if you're a 19 year old. You know, I don't know about you, but I look back on when I was 19, I can't get over how crazy strong and fit I was. I mean, it's a marvel. It's a marvel. And to not embrace that, to not really enjoy it and get into it, you're going to be. And I, it's great for mental health. It's great. You feel more attractive, you feel more kind, you're less likely to get into a bar fight. If you're big and strong, you're the guy that has the confidence to de escalate the situation. You can step in and tell people acting like idiots to just calm down. So the first is fitness. The second is we're going to start making money. I don't care if it's flipping on a Dasher app or Uber or getting a job at a restaurant, you are going to start the business. Best way to get rich is to start by making a little bit of money because you get a taste for the flesh of money. And then the third thing we're going to do is we're going to join groups and organizations that give us random contact with strangers, Softball league, junior college class, church, nonprofit, spending time at a food anything and try and find random contact and exposure to a bunch of strangers who Are your age in the pursuit of something bigger than you? Meet people. Meet people. Make friends. Find. Meet people and ask them out. The coffee that you think you might be attracted to. Whatever it is, whatever it is, get around strangers and try and do it every day. So it's fitness, it's starting to make a little bit of money, and it's getting in the con, you know, getting in the. The company of strangers, and it's. There's time. Give me your phone. I'll find the time. Especially young men, they waste so much goddamn time. And then all I do the next week is I say, okay, I added up all this time, and I got 12 to 14 hours across these eight apps. Let's add it up again. Okay, you're doff. Three and a half hours. What did you do with that? Three and a half hours? And just create a quick journal. I worked out. I'm, you know, I spent a little bit more time. I got a job, whatever it might be. I'm like, that's it. It doesn't have to be complicated. I don't. You know, there's some kids who I can tell are really struggling, and I think that they should engage, reach out and do online therapy. It's pretty inexpensive now. And I think a lot of these kids. I'm not a trained adolescent psychologist, but sometimes I just feel like something going on here. This kid's really struggling, and I think that there's nothing wrong with reaching out to a professional. And parents are sort of loathe to do that sometimes because they're worried. It's. They're just worried that they want to ignore it. They want to sweep it under the rug. And I'll say to parents, I'm like, I can't diagnose someone. I just get a weird feeling this kid's really struggling, and I think it would make some sense to reach out anyway. I don't have a framework. I'm just like, okay, fitness. Get a taste for flesh, taste for money, and be in the company of strangers every day.
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