Dan MallI help design business owners make more money and get their flowers.

He’s Top 3 on Google and Still Can’t Get Clients

19 Oct 2026 · 1 min

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0:37

In this brief YouTube excerpt, two speakers (A and B) debate the merits of niche focus versus being a generalist in a branding agency context. Speaker B reveals that their firm ranks in the top three Google results for the term "private equity branding" but still fails to attract clients, highlighting a disconnect between SEO visibility and business development. The conversation touches on the reluctance to label oneself a generalist, the need for creative authenticity, and the strategic question of whether to target private equity firms directly. The tone is informal and advisory, exposing the tension between perceived expertise, market positioning, and actual client acquisition.

Is that not all companies?
Yeah.
So is your niche all companies?
Sure, but I don't want to say that, Dan, because if I say that, then I'm a generalist and generalists are boring.
But is that the reality right now?
On Google, we're in the top 3 when you type in private equity branding. I'm
gonna leave out words like hopefully from now on.
Stop. If you're creative, then be fucking creative. I'm not going to turn down clients at this point.
So we're talking about PE firms that you need to be in front of.
Geez, that is a fantastic point. Yeah, you got me.