How to Land a Dream Client
6 Aug 2026 · 1 min
0:32
Dan Mall built his first website in 1998 with Nike as his dream client. He treated every project like it was for Nike, but what actually got him noticed came from somewhere else entirely.
Dan Mall built his first website in 1998 with Nike as his dream client. He treated every project like it was for Nike, but what actually got him noticed came from somewhere else entirely.
I built my first website in 1998, already dreaming about one client: Nike. I studied every commercial, website, and ad that they released. I worked my butt off to be good enough for them. I did every project as if it were for them. And I waited to be noticed. Here's what finally worked: None of that stuff.
