Dan MallI help design business owners make more money and get their flowers.

Self-branding is hard! #danmallteaches #branding

1 Aug 2024 · 0 min

Watch on YouTube

0:20

A short YouTube monologue by an experienced designer (25 years) about the challenges of self-branding. The speaker says designers often hire help for their own brand work because it’s hard to be objective about oneself or organization; they caution creators against choosing fonts or colors solely based on personal preference, noting designers select them for functional reasons beyond taste.

I've been a designer for 25 years, and I still hire out for my own brand stuff. It's so difficult to be objective about yourself and your organization and your company and what you represent. One of the biggest mistakes that I've seen creators make with their own brand. They pick a font because they like it, and that's not how a designer picks a font. They pick colors because they like it, and that's not how designers pick colors.