Jim Collins' Hedgehog Concept shows great companies sit at the intersection of what they're best at, what drives revenue, and what they're passionate about. Most freelancers and agencies chase short-term money instead. The speaker explains how this shaped Super Friendly from the start.
Management researcher Jim Collins and his team studied 28 different companies over five years to determine what made some of them great and others not so much. Now their findings became the book Good to Great. And in this book, Collins identifies that all great companies have a relentless focus on one simple, crystalline concept that flows from deep understanding about the intersection of three circles. Number one, what you can be the best in the world at. Number two, what drives your economic engine. Number three, what you are deeply passionate about. When most freelancers and agency owners start, they're almost exclusively focused on number two, what drives their economic engine. When I first started Super Friendly, I took on any work that paid any amount of money. And you know, that's a decent survival strategy, but it doesn't make for a good business in the mind of your prospects.
