Consumers don’t want platforms. They want assistants.
In this segment, the speaker argues that consumer habits are rapidly shifting from traditional web searches and platform use toward direct interaction with AI assistants. Within a year, people have moved from Googling questions to asking AI models like ChatGPT or Gemini for answers, recommendations, and summaries. The speaker predicts that this trend will render conventional property‑search sites such as Zillow obsolete, as users will simply ask an AI to recommend homes. Similarly, email and other information‑gathering tasks will be handled by AI summarizers, eliminating the need to log into multiple services. The speaker frames this transformation as an opportunity for real‑estate agents and consumers: providing AI assistants that manage discovery and information needs on behalf of users.
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