Top platforms make $10B a year, but buyers and agents see none of it.

The top 4 or 5 platforms make about $10 billion in a year. Rather than giving it to them, and it's not being used for anything other than fattening their bottom lines, let's give that money back to the players in the game and allow them to decide how that money is going to be used so that they can use it for down payments and closing costs and move-in expenses. And for real estate agents, they can use it for client acquisition costs, building their businesses, all of those things. So, that was the genesis of all of it. It was just one of these things that over the years, I'm like, this just sucks. It sucks that I have to keep it quiet. I can't say anything to the actual client.