David HirschfeldFounder & CEO, Tekyz Inc. · Founder & CEO at Tekyz Corp | Software Startup Acceleration, AI Experts, Workflow Automation, Board

This is why traditional CRMs are becoming obsolete.

5 Feb 2026 · 1 min

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In this monologue, the speaker explains how the conventional view of Customer Relationship Management (CRM) systems—centered on manual data entry, campaign setup, note‑taking, and reminders—is being upended by AI‑driven assistants. Traditional CRMs require users to invest significant effort to populate contacts, configure email and drip campaigns, and maintain records before any benefits are realized. The speaker argues that a modern CRM built today would embed an AI layer that automatically listens to calls, records notes, drafts and sends emails, and manages campaigns without user intervention. This AI‑enabled automation permeates every stage of the CRM workflow, rendering legacy, user‑driven software increasingly outdated.

Chapters

Everything that we are used to when we say technology, like for example, a CRM, right? Everyone uses a CRM, but the way we perceive a CRM is changing because traditionally CRM is only as good as the amount of work you put into it, right? So you need to add your contacts, you need to set up email campaigns and drip campaigns, you need to add notes and reminders to it, and then it'll give you benefits, right? Or it's just a way of organizing your data. Now, if you were to build a CRM today, that's not how we would build it because there's an AI layer, an assistant who will take care of everything for you in managing the CRM, right? Like it'll listen in on calls and take notes for you. It'll automatically send an email. You don't need to set up an email campaign. It'll do all the work for managing a CRM. So that's happening in every single part of the workflow where traditional softwares are getting outdated because of AI.