Customers pay to move from pain to pleasure, save time, earn money, or gain status. The speaker's business addresses workplace conflict and emotional struggles through books, courses, and coaching that reveal blind spots and teach emotional management.
people will move for a couple of reasons, right? If you can move them from pain to pleasure, they'll, they'll, they'll pay you. If you can save them time and effort, they'll pay you. If you can help them make more money, they'll pay you, right? Or if you can increase their status, if you can make them look good or feel better, they'll pay you. So from a business standpoint, if whatever you're doing Keep that in mind. If you can move people from pain to pleasure, right, solve their problem from pain to pleasure, they will pay you. If you can save them time and effort, right, give them a faster way to do something, they'll pay you. If you can help them make more money, obviously they'll pay you. Right. Or if you can make them look good or feel good. When people wear designer stuff or buy foreign whips, it's because it makes them feel good right there. They don't really— most people don't buy for themselves, they buy for that moment When you go outside and go, that's a nice car. Yeah. That's the moment. That's what I paid for right there, right? This is it. So, uh, anyone who is striving to be an entrepreneur or do business at any standpoint, uh, make sure that you are touching those points right there and that, um, you focus on whatever problem that you're solving. So my business solves a problem in the workplace because— and when workplace conflict comes Mm-hmm. It becomes problematic, right? Things are not flowing. So whoever's responsible for that group of individuals look for someone like myself to try to give the workforce a different perspective. So that's the problem that I'm solving. On an individual level, if someone is struggling in their life, in their personal relationships, romantic or parental or otherwise, and they realize that it's their emotions that's causing them the problem, Then they're like, this guy, right? Somebody told me about this guy. And they come to me and then I provide them with a book or an online course or a coaching session, things of that nature. So my company solves a problem. We don't have to argue if emotions— if you ever get emotional about things, no one will argue that. The problem is people don't understand what to do with that emotion, right? They get stuck. So they look for someone To put some light on their blind spots, and that's how I'm able to move the needle in what I am doing. So that's how I would say to anybody trying to come up. Goodness gracious! My brain got stretch marks on it. But we we gonna have to.
I was literally kicked off a Southwest flight before for being disrespectful.
