Selling wolf tickets means talking tough or promising action without following through. The speaker argues this destroys credibility, especially when people ask for help in personal development but ignore the guidance they receive.
Chapters
So when I was growing up, if you were selling wolf tickets, that meant that you were talking loud, saying nothing. It means you act like you tough, but you wasn't. You act like you were going to do something, but you didn't. And so people who sold wolf tickets had absolutely no credibility, and people stopped believing in what they were selling because they were wolf tickets. Unfortunately, there's a lot of folks in the personal development game, or they're selling wolf tickets. People say time and time again they want help with this, help with that, um, and then when you give them the blueprints or you try to help them out, they don't do anything with it. And so I've come to the realization that some of you don't want the help, you just want the attention that comes from asking for help.