Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

ABO vs CBO: Scale Facebook Ads Like A Pro

Name: ABO vs CBO: Scale Facebook Ads Like A Pro
Uploaded: 2025-06-05T16:55:51+00:00
Duration: 35 s
Channel: Depesh Mandalia
Description: Excerpt from a YouTube video by Depesh Mandalia giving final recommendations on Facebook Ads budgeting: use Campaign Budget Optimization (CBO) when you…

5 Jun 2025 · 1 min

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Excerpt from a YouTube video by Depesh Mandalia giving final recommendations on Facebook Ads budgeting: use Campaign Budget Optimization (CBO) when you need greater stability and predictability and have thoroughly tested your setup; otherwise, Ad Set Budget Optimization (ABO) is sufficient for about 90% of use cases. The speaker emphasizes that CBO allows the algorithm to make spend decisions, reducing manual analysis.

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So there you have it. Use CBO for scaling. Once you've got things in place, use ABO for everything else. And that's my recommendation right now, which is for 90% of your use cases, ABO is good enough. But if you value stability and predictability and you've tested all the things that can be tested to show what's working, then CBO will deliver you a happier experience with Ads Manager. And I mean that in the sense of letting the algorithm start to make spend decisions for you so that you're not having to analyze so much as well.