Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Ads That Captivate: The Power of Surprise! 😲

Name: Ads That Captivate: The Power of Surprise! 😲
Uploaded: 2025-07-04T12:07:29+00:00
Duration: 1 min 10 s
Channel: Depesh Mandalia
Description: This is a YouTube video (by Depesh Mandalia, July 4, 2025) arguing that interruption and surprise drive the effectiveness of advertising. The speaker…

4 Jul 2025 · 1 min

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1:10

This is a YouTube video (by Depesh Mandalia, July 4, 2025) arguing that interruption and surprise drive the effectiveness of advertising. The speaker compares traditional TV advertising—where viewers' guards were down and ads could feel personally relevant—to modern platforms (Facebook, Instagram, YouTube) where ads can similarly reach users who are not actively seeking a product. The speaker highlights that ads that surface when users aren’t expecting them and that speak directly to an individual can be especially lucrative because they face less competition.

Chapters

That's really interesting if you think about the TV advertising industry. Massively profitable, big revenues. Lots of people are still buying TV ads even though the usage has dropped. But it was because it was interruptive when you were, you know, go back 20, 30 years ago. There's less distractions, less mobile phones and things like that. When you're watching a show, your guard is down. So at that point, when you see a TV ad and it's talking about something, you're like, oh, that's really interesting. You're not expecting an ad. All right, we kind of know an ads coming, but you're not expecting an ad that's going to speak specifically to you. That's. That was the power of TV advertising and that's the power of both. Both meta. So Facebook and Instagram, as well as YouTube as well. No one's on those platforms necessarily to look for your product. A lot of people are on YouTube for entertainment. If we deliver an ad, and you're not necessarily expecting an ad because you're not looking for a problem, problem to be solved, and the ad pops up and it says, hey, if you're xyz, this is something for you. And you look at that and say, that's me. That's really interesting. I didn't really even think about that. They're the lucrative people because they're the ones with the least competition.