Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Ads were EASY in 2018! What happened? 🤔

Name: Ads were EASY in 2018! What happened? 🤔
Uploaded: 2025-07-15T19:54:41+00:00
Duration: 35 s
Channel: Depesh Mandalia
Description: YouTube video (Depesh Mandalia) reflecting on why online ads that worked easily in 2018 no longer perform the same. Speaker argues the shift is not just…

15 Jul 2025 · 1 min

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0:35

YouTube video (Depesh Mandalia) reflecting on why online ads that worked easily in 2018 no longer perform the same. Speaker argues the shift is not just algorithmic but due to changed consumer behavior—less novelty, more skepticism, and people burned by bad services—so marketers must focus on top-of-funnel content that provides early value and pulls prospects into a funnel.

Chapters

So we're talking about, you know, going back to 2018, you could almost run an ad and get a sale or lead. It was so much easier. Now it's harder, not just because the algorithm's changed, but because the actual person that's browsing Facebook has actually changed as well. A lot of the novelty is gone. A lot of the guards are up as well. A lot of people have been burnt by particular services and things like that. Which is where, when I run my content strategy, I'm looking to nail content for these people at the top of the funnel, give them value early on and get them into my funnel.