Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

AI Makes Decisions FASTER Than YOU! 🤯

Name: AI Makes Decisions FASTER Than YOU! 🤯
Uploaded: 2025-06-23T20:02:34+00:00
Duration: 46 s
Channel: Depesh Mandalia
Description: Depesh Mandalia describes work (over the past 18 months) building a system that lets AI understand user goals and make decisions faster than humans. He…

23 Jun 2025 · 1 min

Watch on YouTube

0:46

Depesh Mandalia describes work (over the past 18 months) building a system that lets AI understand user goals and make decisions faster than humans. He illustrates with his Facebook-ads experience (running ads since 2011): slicing ad account data by age, gender, placement and platform (Instagram vs Facebook) and examining metrics like click-through rate and cost-per-click to inform decisions.

Questions this video answers

About 18 months.

Since 2011.

Chapters

[DEPESH MANDALIA ]: So one of the things I've been working on over the last 18 months is building a system that can allow the AI to understand your goal and be able to make decisions faster than you and I can. So I've been running Facebook ads since 2011, so I can look at an ad account and I can quickly slice and dice the data to be able to understand what decisions I could make from what I'm seeing. So, for example, age and gender. Let's say we're doing broad targeting. We might look at certain ages and genders and say, how are they performing with our ads? What's the click through rate? What's the cost per click? We might then look at placement, so or even platforms. So we might look at Instagram versus Facebook. So there's different ways to cut the data.