Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

AI Video Ads: Metrics that Matter 🚀

Name: AI Video Ads: Metrics that Matter 🚀
Uploaded: 2025-07-02T12:17:26+00:00
Duration: 33 s
Channel: Depesh Mandalia
Description: This YouTube video (by Depesh Mandalia) explains how to create and evaluate AI-generated video ads. The speaker emphasizes the need for early signals to…

2 Jul 2025 · 1 min

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0:33

This YouTube video (by Depesh Mandalia) explains how to create and evaluate AI-generated video ads. The speaker emphasizes the need for early signals to determine whether a creative has potential — specifically calling out engagement ratio and click-through rate as the two primary initial metrics — and also mentions developing the idea and script as part of the production workflow.

Chapters

So one of the things I want to show you about this, and I'll go back to kind of flow, is when we're working on creating the ads, there are a few metrics that we're looking at in terms of. Because one part of this is, is it's called to make these AI videos. The other part is actually making sure they're working as well. But the key thing is, when you're producing these videos, you need early signs of is it working or not. So engagement ratio and click through rate are the two initial things that we look at. Do these videos or creatives have any potential? And then what do we do in terms of developing the idea and script here as well?