Depesh Mandalia explains how Veo3 changed his video production process. AI video quality depends heavily on human prompting and iterative feedback, not full automation. Teams can create short, high-production videos with AI but must invest time in good prompts and review.
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Veo3 has absolutely changed the way that it produces videos. So AI video production right now is not 100% just give it to AI and AI is going to crush it. It doesn't kind of work like that right now, but what we are at the stage of doing is creating short videos that are of very high production. So I had this conversation with a client yesterday, and she said, you know, I'm struggling to create the ideas for AI and for it to produce something good. And I said, the AI videos will be as good as your prompt and as good as the time you put in. So on the first hand, you need to be good at prompting. AI can help with that. On the second side of it is just taking the time to look at what the AI has done and be able to kind of give it feedback to improve it as well.