Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

🔥Curiosity's Secret: Higher CTR & Conversions! 🚀

Name: 🔥Curiosity's Secret: Higher CTR & Conversions! 🚀
Uploaded: 2025-07-09T12:08:32+00:00
Duration: 54 s
Channel: Depesh Mandalia
Description: Depesh Mandalia shows how curiosity-driven ad copy gets more clicks (2.5-3% CTR) but lower conversion rates (1-1.5%), while longer, more convincing ads…

9 Jul 2025 · 1 min

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0:54

Depesh Mandalia shows how curiosity-driven ad copy gets more clicks (2.5-3% CTR) but lower conversion rates (1-1.5%), while longer, more convincing ads attract fewer clicks but better-qualified buyers. The trade-off: short hooks pull traffic at $60-70 CPA, longer copy converts higher despite lower CTR.

Questions this video answers

3–5 lines

About 2.5%–3%

About 1%–1.5%

About $120

$60–$70

Chapters

So for example with the short form we might end up having a better CTR click through rate because more people are actually clicking through because there's too much curiosity. I think the ad copy was only 3, 4, 5 lines long. There's not enough for you to make a decision. This is, is this right for me or not? We use curiosity, we use some psychology and things like that. So really good click through rates we're talking about 2 and a half 3% for an info products essentially get them to the page and then conversion rate was 1 or 1.5% which was great and it was converting average order value of about $120. So with a 60 $70 CPA very profitable funnel now for this one here the click through rate was actually lower but the conversion rate was higher and I'm sure you understand obviously why because we're doing a lot more convincing but we're also doing a lot more filtering here so the, the quality of the clicks coming through here into our ebook landing page are that much more higher.