Two marketers debate whether Facebook ads fail in certain industries. Both agree the platform's massive user base means almost any business can find customers there, but poor offers and weak messaging are usually the real problem.
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I don't think there's many industries that don't work on Facebook. Like I can't think of any. I'm pretty confident if there's someone that says this only works on YouTube or Google Ads or TikTok and it doesn't work on Facebook, I can almost guarantee if I have a look at that, the way they've set up their offer, their messages and stuff like that, they're probably doing something wrong as opposed to Facebook not being able to work for them.
Interesting perspective. So you basically saying that a network of 3 billion plus people active on the platform, it cannot go wrong. The message might not be fitting the platform itself. So yeah, it's a really interesting perspective.