Endlesss Meta Ads using The BPM Method AI Machine

[DEPESH MANDALIA ]: Hey, so in the previous video, we went through and created our campaigns and I gave you a really fast walkthrough of kind of how we do that. Today I'm going to go back into the country proud USA account and I'm going to show you the process of making avatars. Now this is really important because often one avatar is not enough. And I'm going to show you the process of kind of how we go about creating multiple avatars to give you an example of how to go through the process yourself. So if I go here and I find the avatar that we built already. So if you followed along in part one, we created an avatar and it was just a kind of generic avatar. Although it was very good, it was quite generic. So now what I'm going to do is I'm going to have a chat with the AI. So here's the process. When I start projects, I want to save time and I want to lean into AI to do the heavy lifting for me. So I've got my generic avatar here. I did copy and paste it just in case I need it. But what I can do is select the project, go to the avatar and I could kind of ask it and say.

[DEPESH MANDALIA ]: Give me five distinct avatars for this brand. I want to know.

[DEPESH MANDALIA ]: Who they are.

[DEPESH MANDALIA ]: And why they'd be interested in our product.

[DEPESH MANDALIA ]: So that's what I'm going to add. Now you can just do it like that and I'll show you kind of what that includes, but to kind of make it more, I guess, insightful, more impactful. You can also include some assets if you've already created them as well. So I already have some audience targeting, I have some ad copy already created. So like, the more you can, to an extent, the more you can provide, the better the results come out. So for this one, I'm kind of just starting off with just giving it the avatar just to see in contrast the difference between what it creates, you know, just with given the avatar itself, please provide the product or service description. Okay, so that would probably be easier.

[DEPESH MANDALIA ]: Just to give it, let's say.

[DEPESH MANDALIA ]: In.

[DEPESH MANDALIA ]: Fact, these were kind of good avatar ideas themselves.

[DEPESH MANDALIA ]: So I'm going to add those.

[DEPESH MANDALIA ]: Meta targeting, I'm going to say there, base it on the attached. Assets. So let's just give it a bit.

[DEPESH MANDALIA ]: Of time to go through its thinking. So what I'm trying to do is give it more context. So it's, I guess, correctly asked for the product or service just to make sure it's tailored based on the avatar.

[DEPESH MANDALIA ]: But we'll see what it comes back with.

[DEPESH MANDALIA ]: And this is all kind of running as one stream live, because I just want to make sure that you see the process as it is, including the time it takes and the thinking process behind it as well. Because a lot of the AI tools out there makes it look like the AI is just immediately getting the results right. Very rarely is the case. And I think, you know, I like to kind of show the background of what's actually happening with the AI as it's going through it, because it has, you know, although it says AI is thinking, it's doing multiple things in the background. So unlike Chat GPT, it doesn't just take what you've got at face value and just figure it out. It's got multiple steps. So it kind of. If you imagine going to someone and saying, you know, I want to paint my house, they'll ask you, okay, how big is the house? How many rooms are there? Things like that. And then once you've done that, they'll be like, okay, what color do you like? Do you like it shiny, dull, bright, things like that. So in the same way that AI is doing that, but it's doing, it's doing it itself. Like sometimes it will come back and say, here's a question here. So it's come back with this one here. So I only want the who and.

[DEPESH MANDALIA ]: What for five distinct avatars.

[DEPESH MANDALIA ]: So actually just to kind of explain what it's tried to do is this AI, the BPM method AI is plugged into the same AI as these ones here. So it's gone ahead and tried to recreate the entire avatar here. I want to show you in the app itself. So you could take what it is here as well.

[DEPESH MANDALIA ]: Not the full avatar.

[DEPESH MANDALIA ]: Just bullet point.

[DEPESH MANDALIA ]: It's. And we'll kind of do that.

[DEPESH MANDALIA ]: And you can kind of see that as a bug. You can see it as a feature. I mean, it works either way. You can essentially a lot of the things that you can do here because it's built on the same AI in the background, what we're doing is just making it simple, click, click, click. So you could put a message here that says, hey, create me some copy based on this tone of voice based on this, you know, part of the funnel based on this avatar. We're just kind of making that whole process easier as well. So now we have these. What I'm going to actually do is I'm going to leave that open.

[DEPESH MANDALIA ]: I'm going to duplicate this.

[DEPESH MANDALIA ]: So I'm going to go to create ads and Create new avatar. So here's a process I would do here. So I'm going to do a copy.

[DEPESH MANDALIA ]: There and I'm going to paste that here.

[DEPESH MANDALIA ]: Our offer, which is.

[DEPESH MANDALIA ]: I think I could probably just copy this again. I'm just going to copy the whole thing.

[DEPESH MANDALIA ]: I think that worked out well yesterday.

[DEPESH MANDALIA ]: Rather than explaining exactly what it is. 15% come off. Okay, so it's got a 15% thing there.

[DEPESH MANDALIA ]: I'll leave that in just.

[DEPESH MANDALIA ]: Just to show you what can happen.

[DEPESH MANDALIA ]: So I'm going to run that. So patriotic American families, 30, 60 homeowners who value tradition and want unique, meaningful decor that tells their family story and reflects American pride, which is pretty cool. I'm going to duplicate this because the other part while it's doing that I'm going to show you is if you're going to projects, go find your content. You can actually do something really cool. So I'm going to copy this. I have a spreadsheet which is here going to make a copy. So once I make a copy of this, I can then edit it and obviously not lose the original.

[DEPESH MANDALIA ]: So we're country proud, proud usa.

[DEPESH MANDALIA ]: So once we make the copy, I.

[DEPESH MANDALIA ]: Can actually start to paste in my avatar information. So I think, okay, let me come back and load up the next one.

[DEPESH MANDALIA ]: So here it's actually created the second avatar. So let's have a quick look. Objections concern about cost of art pieces. Seek to enhance their home. Proud tradition keeping. Patriotism. Patriotism, yeah. Something similar to kind of what we've done before. We've created that avatar. So I'm going to save this avatar and what I'll do is I'm going to take this. This is what I like to do. Just copy, save avatar and paste. And that just means that later on it's going to be easier to identify who this avatar is.

[DEPESH MANDALIA ]: And I can also copy that and.

[DEPESH MANDALIA ]: I can kind of clean this up.

[DEPESH MANDALIA ]: Later on as well. So we'll just paste that in there.

[DEPESH MANDALIA ]: And then we just keep doing the same process again.

[DEPESH MANDALIA ]: So if I go back here, I can copy that and paste that here, make sure that's all good.

[DEPESH MANDALIA ]: So we can run that again. Now whilst that's kind of going on.

[DEPESH MANDALIA ]: You know, I kind of had to.

[DEPESH MANDALIA ]: Delete this and delete a few things. But what I want to show you here and I'm not going to go through the whole cleanup process is what we end up doing is we put this all in a file so that we can actually have a record of what we're doing.

[DEPESH MANDALIA ]: So I'm just take this one because.

[DEPESH MANDALIA ]: It'S our third one here and I'll just paste that here just to show you how to kind of build up your bank of data and information and insights as well. So if I go back back here.

[DEPESH MANDALIA ]: If I refresh, go to content, go back to my project and avatar should have two now.

[DEPESH MANDALIA ]: So this is my second avatar that I've created. I'm going to go back and paste that here. So what that means is although it's in the app, so you know we work with a lot of clients and things like that. So we can point them back to the app and say hey, you can go back in and you know, we've got all the demographics and avatars there, but essentially what we also like to do is have them all listed here as a record as well. And I'll show you why it's actually kind of useful to have an external file for this as well once we get to that stage. So this one's done. So I'm going to holiday gift bias 25 to 50. Copy that Save avatar and we're going.

[DEPESH MANDALIA ]: To save that again here.

[DEPESH MANDALIA ]: Then we're going to come back to.

[DEPESH MANDALIA ]: Our next one which is vets 3065. Oops. Need to take the whole line.

[DEPESH MANDALIA ]: Copy.

[DEPESH MANDALIA ]: That and let's paste that into here. Why did it not copy the entire line? I do not know. So copy and paste into there and.

[DEPESH MANDALIA ]: We'Re going to build that avatar here.

[DEPESH MANDALIA ]: In the meantime I'm going to take that and add that to our spreadsheet as well. And also I need to go and.

[DEPESH MANDALIA ]: Get my gift buyers avatar. Let's copy that. And I'm zooming through this because this is going to go into a recording and you can pause and look back as you need to as well.

[DEPESH MANDALIA ]: You know what would be easier if I just literally just change that.

[DEPESH MANDALIA ]: So I'm making a live edit to my template to make it a lot easier going forward and you can kind of see how the process works. This is kind of waltz and all process. You can skip through this if you want. You can also see how the, the mind of a entrepreneur works as well.

[DEPESH MANDALIA ]: Just kind of just fix it and move on kind of thing. Gonna copy that all the way down. So let's go down here. Looks good. I think we also need to in fact make it even quicker. Click there and highlight all the way down. There we go.

[DEPESH MANDALIA ]: So there you go. Fix. So generic. Who are they comprised of? American families. Who are these patriotic.

[DEPESH MANDALIA ]: Where's my. That's not the Right. One for the gift buyers. Okay, we don't have the gift buyers there right now. Okay, the vets is done. So I'm gonna have to save this one. I'm kind of losing track as you can see. Let's save that.

[DEPESH MANDALIA ]: If we go back to our avatars here probably I need to refresh the page.

[DEPESH MANDALIA ]: It's just habit.

[DEPESH MANDALIA ]: And go to avatar.

[DEPESH MANDALIA ]: Okay. Turns out I've actually done it twice, but whatever. Okay, I'm gonna delete that one because.

[DEPESH MANDALIA ]: It seems like we've got it twice. I'm going to copy this. Holiday gift buyers gonna paste that in.

[DEPESH MANDALIA ]: That's all good.

[DEPESH MANDALIA ]: We've got our American Patriotics as well. That's all good. Who's next on the list? Okay, yeah, so that was patriotic. This is veterans.

[DEPESH MANDALIA ]: I probably shouldn't have deleted that, but anyway. Do we still have the vets?

[DEPESH MANDALIA ]: Oh, yeah, we do.

[DEPESH MANDALIA ]: Okay, cool.

[DEPESH MANDALIA ]: So I can save that one now actually. So copy. I'm going to paste that.

[DEPESH MANDALIA ]: Seems like I've already done it.

[DEPESH MANDALIA ]: I'm also then going to save that avatar now because it is a different one. And then I'm going to copy now. You don't have to do this. I'm doing this just to demonstrate how it works on the agency side. If you're running this for yourself, you don't necessarily need an external file, but you're kind of seeing what we're doing here. Middle aged adults and seniors.

[DEPESH MANDALIA ]: Yeah.

[DEPESH MANDALIA ]: Okay, that's a good one. So this will be our last one we'll do. So I'm going to paste that into here, build the avatar and then come back here. So essentially what we've got is four avatars all broken down. You don't need to worry about the details here so you can go through it. I've done the kind of thinking behind this and if you saw in my previous video, maybe you didn't. There's like a codex behind this. This is programmed in such a way that when you give this back to the avatar, it does a really good job of creating your copy. Creative landing pages and things like that. Because we have figured out not only what do we need as humans to understand the avatar, but what does the AI value and what does it need as well. So last avatar is done.

[DEPESH MANDALIA ]: Copy that into here.

[DEPESH MANDALIA ]: And by the way, Laura, who's the store owner, gave us her website and ad account to do this and create this for her. So as way of thank you. I'm also just creating this as an agency output as well. So Laura gets the entire File and everything we're creating here as well to use and hopefully make a lot of money as well. So, so we've got five avatars here, which is great. So now that our avatars are created, we can do so many things with this. So you know, for example, we have our. Just confirm that the avatars are created.

[DEPESH MANDALIA ]: Let's go back to the avatar. Okay.

[DEPESH MANDALIA ]: 1, 2, 3, 4, 5. So we've got our five avatars here. Now very quickly I can create ad targeting. I didn't mean to click that. Add copy, add angles and things like that. And, and like I said, the way this has been built, that the codex has been put together is now if I come in here and you know, let's say we select the holiday gift buyers because it's gift buying season right now. Let's load up our existing offer. You know, you can add a new offer or whatever it is. Let's go all out and create all the different types of ad copy that we have. And it's got its own compliance engine built in as well. Let's go for a story ad. So usually the cold ad is a direct sponsor and we're gonna go for story ad. I'm gonna go for Billboard Ben because Ben has been programmed just like Ogilvy to be really conservative with a number of words but make each word count as well. So I, I kind of like that. Super creative. We'll edit AI, figure out the copy length. Let's just see what happens. It will take a bit longer because it's creating six copy variants with all the inputs and, and plus the compliance engine will be determining any issues with compliances. This is a fairly safe niche, but it's always good to know and you know, it'll be. It should be built specifically for the holiday gift buyer. So default will allow the AI that we use the BPM method AI to come up with its own own structure. So feel like gift shopping is just picking from the same bland pile this year. Break the cycle, bring home American made metal wall art. Picture this, I'm not a huge fan of this copy. So let's just skip past that. Stuck in a sea of forgettable gifts. We, we try really hard to get AI to avoid some of the common words. Stuck in a sea. I wouldn't necessarily use that one. Many find holiday gifts lose their magic. Mass produced, easily forgotten, never quite capturing the sentiment that matters most. So the before and after bridge tries to kind of come up with a problem and then kind of tries to talk about what happens after you've kind of solved it and the kind of is a before and after bridge. So before and after this focuses on features first the fab framework so premium grade metal custom designs, artisan finishes others decorate. This speaks art. I like that. Built to withstand time and trends. Each piece each piece tells a unique story about heritage and love. So I'm going to save that one. That one looks pretty cool so I'm going to save that one there. 4ps for those seeking more than another throwaway gift the struggle is real. So that's kind of looking at problem, promise, proof and proposal. So our metal wall art helps support meaningful connections. Countless customers rave all that kind of stuff. That one's okay. We'll save that one. PHS is pain then hope and then.

[DEPESH MANDALIA ]: Kind of solution as well.

[DEPESH MANDALIA ]: So many fun for many finding present that truly resonates feels impossible especially amidst the holiday rush of impersonal options and that one's not so good. So I'm going to actually go back to cold audience for this one and let's do John John John Draper. I'm going to do Don Draper for this one. Don Draper the way we've coded him is really focus in on a core marketing concept and then using that to write the copy. I think for a holiday gift buyer that would probably work better. So we're going to see what comes back. I'm pretty sure for this example and for this kind of makeup the ad will be a lot better. Most people scroll scroll past wall art but this season something special stands out. It's pretty good. Imagine and the way this has been crafted is the first few lines have to be kind of the marketing concept. Imagine a handcrafted piece of metal crafting the USA etc. So that's pretty good. I'm going to save that one as well. Let's have a look at ADA came up with tired of generic presence that say nothing about what matters okay discover premium American made metal arts shoppers are choosing gifts that mean more this year. That's good. And the headline is good as well. How do you make a gift truly stand out this Christmas? I'm going to save that one as well. Before and after too often one intention gifts blend in missed among among the generic trinkets many spent hours I don't think before and after generally works well for ecom depends on niche so I'm going to skip that one features based it can work when you're kind of getting to the point Craft in the USA yeah that's I mean it's similar to what we had then the four P s. So this one's actually good because it meets a few things. So first, for those seeking a holiday gift that truly honors love and tradition, the search can be overwhelming. Struggling to find a gift that celebrates your bond. So we're talking family, we're talking about bonds and things like that. I, I think that's, that's kind of good. I. I like that one. I'll save that.

[DEPESH MANDALIA ]: And then we'll see what PHS came up with as well.

[DEPESH MANDALIA ]: For those who want to avoid giving another forgettable present, finding something with heart can be tough. Many discover the joy, so that's okay. And then for the third contrasting ad, I'm going to use the witty feline. So this is an amalgamation of a number of different copywriters that have kind of put together. And the idea is to add some humor. So the ads I've showed you so far, they're a little bit dry. They're to the point, they're factual and they're. They're okay. And I don't know what the brand necessarily would prefer. So Laura country proud might look at these funny ads and say, hey, that's not our brand, and that's absolutely fine. But I like to have a variety in the ad sets that, that I'm running because I, I try and remove my own expectations and ego from the results and say, let me just run the ads and see what the. What the customers say. So let's go to default. So did you know the secret to a memorable gift might actually hang on the wall? Most folks swim in the same ocean of sweaters, mugs, and socks. Gifts that end up forgotten and, let's be honest, creatively recycled. Why not go for something that sparks conversation and built to last? So that's, that's a kind of timid humor. I'm surprised, but I do like that one.

[DEPESH MANDALIA ]: I'm gonna add that one in.

[DEPESH MANDALIA ]: See what Ada says. Ever notice how most gifts barely survive till next Christmas? That's a good hook. And actually, the humor here isn't too much. Sometimes it comes back. It's a bit over the top for those wanting to be remembered and not for another pair of fuzzy socks. Meet the art that celebrates your story. Imagine the look when they unwrap. A piece that captures your love, memories, and pride and something that makes even the tree jealous. I think that's cool. I think that's a cool ad. Bab. Let's be real. Many spend hours searching for meaningful gifts, only to wrap up another generic item that gathers Dust. It's okay. Wall art features. I mean this, this kind of features lead. It makes it harder to be funny for those seeking more than another bland holiday present finding something true and meaningful. So okay, so that's okay as well.

[DEPESH MANDALIA ]: I'm curious on how.

[DEPESH MANDALIA ]: Angry Auntie fares now. This was specifically for one client and we actually included it as a copywriter. The idea was that Angry Auntie is just the aunt that really loves you and cares about you. But he's also straight to the point as well. And it's kind of niche. We've included it because we use it for that one client and it's just kind of there for others that want to use it as well. But sometimes it does come up with a banger as well. So I'm curious to see what it comes up with in terms of the humor and all the sort of directness as well. So let's go to default first. Honestly, how many bland gifts do you think your loved one can pretend to like? Enough is enough. Handcrafted American made wall art isn't just another box under the tree. It's a reflection of heritage. Etc. You should be showing off personalized premium. Etc. I like that.

[DEPESH MANDALIA ]: I. I don't know if the brand.

[DEPESH MANDALIA ]: Owner would necessarily run that, but I'm just going to include that anyway. Ada every year it's the same old drill wrapped boxes with no heart behind them. Come on. You know, tradition deserves better. Would it kill you to pick something with real meaning? Imagine their face unwrapping the piece of art that says I see you. I cherish, cherish our history together. I think that's good as well. I'm gonna kind of add that to the mix. So many folks grab soulless gifts every year hoping for a smile. Again, I don't like bab for this features base. This is quite interesting. So it goes. Rather than talk about the features directly, it's going on the opposite side. So these aren't flimsy mass produced decorations. Each piece is handcrafted. That means every design stands out. So it's a lack of humor, but it's okay. This one. For those searching high and low for a present that doesn't scream last minute, listen up. Premium metal art. Many buyers say they their loved ones still gush about years later. That's pretty good. I'm going to save that one. And let's see what PHS comes up with. For those who care too much to mail it in year after year, it's easy to get stuck. That's not so good. So Very quickly. And you know, part of this process, we created a good bunch of ads for this one particular avatar and literally just following the process for the rest as well. So especially because we're in the gifting season, I would for this brand focus really heavily on that. But you might come back and say, hey, you know, I want to go for patriotic families right now as well. That's important to me. Let's do the same thing and go through the same process just for the sake of different copy. Let's go for frankly, Kern, Frank Kern, esque. It's not exactly as Frankwood. Right. And it's the same with all these. They're not going to exactly replicate what you'd pay, you know, someone a thousand dollars per ad to write, for example. But this is more what I like about Frank Kern's copywriting style and something I try to capture is it's just so casual, so whimsical at times and things like that, which sometimes really works well. Especially for digital products and services. Info products coaching. I don't know about econ, but we can have a look. Easy to fall back in on routine. Another store bought gift, another year. But many have found something special. A way to honor their family's roots. It's okay.

[DEPESH MANDALIA ]: That's a bit bland.

[DEPESH MANDALIA ]: Most people don't realize home decor can actually mean something like imagine a piece on the wall that speaks louder than any word. Or social, social post, social post. Showing off your family's story and your love for this country. It's cool. That's what handcrafted and personalized American is about. Kind of makes you wonder why every room doesn't have one.

[DEPESH MANDALIA ]: Right?

[DEPESH MANDALIA ]: So I think that's pretty cool. Well done, Frank.

[DEPESH MANDALIA ]: That's a good ad.

[DEPESH MANDALIA ]: So let's add that to the list. And by the way, default sometimes works better than all of these where you just. We've given the AI the kind of license to roam and do what it needs to ever walk into a home and feel like history lives in the walls. That's the difference. When every detail is personal and patriotic. That's pretty good. That's pretty good. I like that one.

[DEPESH MANDALIA ]: So we're gonna add that to here.

[DEPESH MANDALIA ]: Most families fill their walls with art, but it rarely says much about who they are and what they value. Now imagine walking in. This is good. Hit after hit from Mr. Kern. Let's try Fab. Each art piece is a custom. Is is custom made from sturdy American.

[DEPESH MANDALIA ]: Still blah blah.

[DEPESH MANDALIA ]: That's a bit boring, but okay for more than generic decor. That's okay. Okay, that's okay. So a few more hits there as well and then what I'll do is I'll choose one more. So let's go for. I'm curious to see what middle aged it comes back with. For this one I'm going to try Claude Hopkins. I wouldn't really choose that for necessarily for Ecom because the Claude Hopkins style of copy is more analytical, more proof and numbers based and things like that. And you'll see it from kind of what it produces. It's good because part of the programming is go and do some research and find out about this product or offer and things like that. So let's say you're doing a make money offer or an agency offer or you know, client. Whatever it is, it will go and do some research and kind of present.

[DEPESH MANDALIA ]: Some numbers your way.

[DEPESH MANDALIA ]: So did you know most holiday gifts are forgotten within months? So that's its numbers angle that's actually good. This Christmas stand up by giving more than a present offer a handcrafted wall art piece that captures family's legacy. Each each custom creation tells a story. That's good. ADA searching for meaningful Christmas gift.

[DEPESH MANDALIA ]: Okay, skipped out on the numbers there.

[DEPESH MANDALIA ]: Many struggle to find Picture this bring.

[DEPESH MANDALIA ]: Home one of a kind.

[DEPESH MANDALIA ]: Okay that's. That's okay.

[DEPESH MANDALIA ]: We'll add that one to the list.

[DEPESH MANDALIA ]: And featuring high grade American still. Okay, that's not really for those seeking more than ordinary gifts for those a deep desire to keep the family history alive. Okay, so Claude did okay. I didn't expect Claude to do so well for this. Okay so interestingly compliance that came back and said hey check out Claude because he doesn't look like he's compliant. So contains prohibited health and medical claims. So treat because treat is something that you treat on, you know, for example the body or a symptom. So it says what does it say? Treat. We have to look at the context. Each custom creation tells a story Made in the USA by artisans who treat your heritage as their own. As an ADS expert I will tell you that is close to 100% compliant. I won't say 100% because maybe Meta would come back and say something else. But I'm glad my compliance AI came back and said check this out. Just keep a close eye on this.

[DEPESH MANDALIA ]: Because it's using a flagged word and.

[DEPESH MANDALIA ]: Treat is because if it was like each custom creation tells a story Made in the USA by artisans who create you who treat your skin problem, blah blah blah blah it could obviously come into compliance issues. But we're not doing skincare, so it's all good. So thank you, AI agent.

[DEPESH MANDALIA ]: But we're kind of good for the moment.

[DEPESH MANDALIA ]: And that's pretty much it. That's, that's a process of taking a base avatar, which I'd already created, creating multiple avatars by actually just going in and asking based on what we've got, come up with some different ideas and I think it came up with some good ideas from this as well. And then taking that through, saving them and actually working through the different avatars to create copy and something like this. A, it's time consuming. Like when we work with agency clients, it's time consuming to go avatar by avatar, come up with different ad copies. I've worked with copywriter freelancers, copywriter agencies, in house copywriters. Sometimes it can take them a lot of time to think differently about the different concepts and ideas. And you can see here that thinking process, we're just kind of offloading it to AI. We don't have to say, you know, come up with different angles, different ideas that didn't quite work. We just literally just click, click, click and it's done. If we don't like something, we just change something. So we can play around with the creativity level, word count, copywriter format, different styles of copy, even change up the, the offer itself if we need to. Let's say we're leading up to Black Friday versus we're in Black Friday versus we're doing post Black Friday and last, you know, last few days of shipping versus the kind of Christmas offer, the January New Year new you offer, we can just change up our offers. And with exactly the same avatar, exactly the same processes here, all we're doing is changing up the offers, is very quick to just bang, bang, bang, roll out all the different ad copies and then they're available to you to use as and when you want. And you can kind of go in and go and pull out your content at any time. And you say, right, I want to see what my ad writer has come up with. And you know, see, for example, is there anything Christmas related? Let's pull out all the Christmas ads. So these are all ads that contain the word Christmas, for example, or you can do Valentine's, Black Friday, all that kind of stuff. It just makes it so much easier and faster to find essentially what you need to run your next batch of ads. And you know, hopefully you've seen the initial ad as well. You just take them into bulk ads uploader and that's it. You've uploaded your ads straight into your campaigns, and I'll show in the next video how we actually do that very quickly to create a mass library of ads that you can use as and.

[DEPESH MANDALIA ]: When you want as well.