Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Facebook Ads: ABO to CBO Scaling Strategy (2024)

Name: Facebook Ads: ABO to CBO Scaling Strategy (2024)
Uploaded: 2025-06-05T20:59:33+00:00
Duration: 40 s
Channel: Depesh Mandalia
Description: Short tutorial on scaling Facebook ads: begin with ABO (Ad Set Budget Optimization), transition into CBO (Campaign Budget Optimization) for stability…

5 Jun 2025 · 1 min

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0:40

Short tutorial on scaling Facebook ads: begin with ABO (Ad Set Budget Optimization), transition into CBO (Campaign Budget Optimization) for stability, and always test strategies to find what works for your business. The speaker (Depesh Mandalia) frames advice with long-term experience running ads since 2011 and emphasizes testing and adaptation to niche and ad spend.

Chapters

Start with abo, build into CBO for stability, and then figure out what's working for you. And the final recommendation for everything you hear and read is always test for yourself. So I've been running ads since 2011. I've lost count of how much I've spent on ads for myself and for clients. My methodologies are proven and they're tested, and I share the things that I'm working on that have worked for me. But I always recommend whoever's strategy and tactic you pick up, test it for yourself, understand the process, and then see what's working for your business, for your ad spend, for your niche. And then you'll be able to pitch your growth strategy in the right way to use the right tactics. Within Facebook.