Facebook Ads: Content is King 👑

When it comes to Facebook ads, content is the most important thing. I know we're looking at algorithms and conversions and ad types and everything like that, but at the end of the day, people are consuming content. So the way we deliver that to our prospects is really, really important. So what I'm going to demonstrate to you here is how we use content to position ourselves as a brand or position our product or our offer and how that can layer in with your organic strategy as well. You can target people who have never heard of us. We can retarget people that may be engaged or clicked. And there are different types of content that we can deliver. So one thing I was talking with a client about is how we can use content to draw people in, especially in niches where it's really difficult to cut through. So if we have a product or a service which is maybe not so mainstream, we can approach things in a different way.