Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Fear or Opportunity? Target the Right Person #shorts

Name: Fear or Opportunity? Target the Right Person #shorts
Uploaded: 2025-09-24T20:04:49+00:00
Duration: 39 s
Channel: Depesh Mandalia
Description: A short YouTube clip (short) by Depesh Mandalia about how to reach the right person with marketing: identify the avatar (who they are, what they want…

24 Sept 2025 · 1 min

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0:39

A short YouTube clip (short) by Depesh Mandalia about how to reach the right person with marketing: identify the avatar (who they are, what they want, the transformation you can offer) and choose the most resonant emotional lever—primarily one of two options: fear or opportunity—to drive clicks and engagement.

Chapters

And, you know, that gives us an idea of how to start to think about reaching the right person, because we want to find what's going to be the most interesting thing for them. So where I said previously, I could maybe target them or meta and actually get an ad in front of them, how do I get them to click? I have to find the thing that's going to resonate with them the most. And often there's only two things that you're playing with. There's fear and opportunity. So what do we mean by this? So if I'm looking at this avatar and I say, who are they? What are they? What's the transformation we can offer? What the emotional and logical things that they're thinking about right now?