Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Google Ads Vs. Facebook Ads In 2024

Name: Google Ads Vs. Facebook Ads In 2024
Uploaded: 2024-02-15T14:01:14+00:00
Duration: 41 s
Channel: Depesh Mandalia
Description: This is a short excerpt from a YouTube conversation (Depesh Mandalia) about choosing between Facebook and Google ads in 2024. The speakers say Facebook…

15 Feb 2024 · 1 min

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This is a short excerpt from a YouTube conversation (Depesh Mandalia) about choosing between Facebook and Google ads in 2024. The speakers say Facebook ads were much easier before the iOS 14-related changes (roughly up to 2021) — Facebook previously automated much of targeting/optimization — but post-2021 it has become harder and now requires stronger marketing (better creatives, avatars, and strategy). They emphasize this is a change in required skill, not that Facebook as a platform is universally inferior to Google.

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Moving forward. 2024, what kind of businesses should focus more on Facebook ads versus Google?
So I think the key thing for me is Facebook used to be a lot easier pre iOS 14. I would argue that up until 2021, Facebook ads was really, really easy. You didn't really have to be good at marketing, advertising, avatars, creatives. You could almost just throw things on Facebook and Facebook would figure it out because it was super clever. After 2021, things changed and it became more difficult. So when people come to me or I see people say Facebook ads isn't working or it's harder and YouTube is better and Google is better and stuff like that, it's nothing like that. What's happened is you have to be better at marketing now.