Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Meta Ads: Build, Test, Conquer! Your Guide to Viral Campaigns

Name: Meta Ads: Build, Test, Conquer! Your Guide to Viral Campaigns
Uploaded: 2025-06-18T22:07:27+00:00
Duration: 37 s
Channel: Depesh Mandalia
Description: This clip outlines early stages of running Meta (Facebook/Instagram) ads: first building the ad account and foundational assets (campaigns, pixel…

18 Jun 2025 · 1 min

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0:37

This clip outlines early stages of running Meta (Facebook/Instagram) ads: first building the ad account and foundational assets (campaigns, pixel, product/offer setup), then testing to discover effective audiences, creatives (image vs video), landing pages, messaging, and offers. The speaker frames testing as iterative experimentation across audience, creative, and funnel elements.

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So there's various stages of running meta ads. First stage is building. So if you have nothing, you have to go into ad account, you have to build your campaigns, put your pixel data together, start stitching together your foundation for meta ads. The second step is actually testing. So at the testing stage, you want to find audiences at work, you want to find creative that works. You know, is it image, is it video? Even the landing page, the messaging, the offer, anything that you've got that's going to stitch together the products, the avatar into the funnel and building an offer around that, it all needs testing.