Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Meta Ads Optimization: Lower Costs & Skyrocket Conversions!

Name: Meta Ads Optimization: Lower Costs & Skyrocket Conversions!
Uploaded: 2025-06-16T12:08:28+00:00
Duration: 32 s
Channel: Depesh Mandalia
Description: YouTube presentation (creator: Depesh Mandalia) on optimizing Meta ad campaigns with a focus on lowering costs and increasing conversions. The speaker…

16 Jun 2025 · 1 min

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YouTube presentation (creator: Depesh Mandalia) on optimizing Meta ad campaigns with a focus on lowering costs and increasing conversions. The speaker contrasts different funnel types — e.g., local business messenger ad campaigns (automated conversations, different tracking metrics) versus e-commerce product-page funnels (add-to-cart → checkout → transaction) — and frames optimization tactics as depending on the funnel structure and goals.

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Then you get to the next stage, which is, okay, I've got something that's working. How do I optimize this? So how do I get lower costs? How do I get higher conversions? How do I get more value from my prospects? And it really depends on what type of funnel you've got. Like, for local businesses running a messenger ad campaign where you can start automating conversations, that has a different set of tracking metrics to something like E commerce, where you have a typical product page, people add to cart, they check out pay, and then the transaction is complete.