Participants (Jason, Adam, and another attendee) give short testimonials about Depesh Mandalia’s Facebook Ads Mastermind. Key takeaways: Depesh’s 5W framework for building a customer avatar provided clarity for ad hooks and ideation, and his funnel "tree" method helps break down funnels and conversions to diagnose and scale ads. Speakers identify practical value for agencies and education-business clients.
Chapters
My name is Jason and I'm from Singapore. I run an agency called Agency J and and we basically work with education businesses around the world to help them enroll more students. So one of the reasons why I'm here today is to go more deeply into these topics with depesh. One of the biggest takeaways I have today is the way that Depash built his avatar using the 5W framework. And when I looked at that, it gave me instant clarity on the hooks and the way that we should be improving basically the process for us to come up with new ads for our clients. I thought it was really, really insightful and it gave me clarity on what it is that we can improve in our current systems.
Yeah, my name is Adam. My business is basically agency focused business. We deal with clients ranging from E commerce and lead gen and then also media expansions. I think the one thing is dipesh's way that he looks at basically how to break down your funnel and your conversions into very kind of different segments. I think that's amazing. The way he showed us that and how he has his tree and he goes through. I think that is a real game changer to actually figure out what's wrong with your ads and how to scale.
Depeche is really good at explaining how Facebook ads work in a simple yet scientific way. The methodologies are used are very interesting in terms of how it's set up and it's quite easy to follow through with it.