Depesh MandaliaEntrepreneur | Coach | Consultant | Ads Expert | Dad

Where Are You In The Life Cycle Of Business #Shorts

Name: Where Are You In The Life Cycle Of Business #Shorts
Uploaded: 2022-04-27T13:00:30+00:00
Duration: 55 s
Channel: Depesh Mandalia
Description: A short YouTube video by Depesh Mandalia applying Maslow's hierarchy of needs to marketing and business strategy. The speaker argues you must match…

27 Apr 2022 · 1 min

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A short YouTube video by Depesh Mandalia applying Maslow's hierarchy of needs to marketing and business strategy. The speaker argues you must match offers and advice to a person or business's current life stage: if basic needs (money, clients, sales) are unmet, focus on immediate revenue and clients rather than high-level vision or expensive coaching; once businesses reach higher revenue milestones (e.g., six or seven figures) they require structure and more advanced guidance.

Chapters

One of the things I love about marketing is the concept of Maslow's hierarchy of needs and how it applies to marketing. When it comes to selling, you need to know where people are in their life. If the biggest need that someone has is a roof over their head, money, things like, you know, water, food, you're not going to sell them a high ticket 10k coaching offer. Let's same applies, I believe in business as well. Let's say you don't have money, you don't have clients, you're not selling products. I can't talk to you about visualization, about building a company vision, who cares? You just need a client, you just need a sale. Then when you're at a certain stage, let's say you've made six figures, you've made seven figures, then absolutely, you need structure. And I think you really need to look at where you are in that life stage before you listen to the visionary, you know, $100 million business owner, that's like, oh yeah, you know, this is how you run a business, definitely. But until you're at that stage, learn how to go from zero to one.