68% of Sales Reps Think Client Drinks Are Essential. They're Wrong. #sales #salestips #alcohol

68% of sales reps think that drinks and entertaining their clients is essential to winning business and building that relationship. And there's stats that are there, right? People are going to open up when they're at dinner and they have a few drinks. It builds rapport, it builds camaraderie, people want to break away, and it makes total sense. But if you keep doing that for a long period of time, decades, it's going to catch up with you. If you're constantly entertaining, you're constantly eating out, you're constantly getting alcohol, It can catch up with you eventually. Now, nothing wrong with that. You do your thing. But there are a lot of alternatives now. And from a buyer point of view, I don't think that they necessarily have to be entertained to win the deal. They want to like the person for sure. But they want to trust them and the outcomes more than just liking them. So there's a lot of different options now, whether it be pickleball, workout classes, you can go to coffee shops, hike, hike and run type events. There's alcohol alternatives like THC drinks. So all these different things that you can do with your clients now— no shame or hate against the alcohol and grabbing drinks. It's obviously easy and simple, and a lot of people want to do it, but there's a lot of other options out there.